Baozun (BZUN) Stock Price

Baozun Price

NASDAQ·CLOSED
21.44
​
Market closed

Over the last 13 years Baozun grew revenue by 19.8% annually, reaching 9.95 B CNY. Earnings per share have grown at 68.6% per year over the last 5 years. For Baozun, the net margin of -2.4% is broadly stable versus -2.3% a few years ago. The consensus 12-month price target for Baozun is 30.63 CNY, about 42.9% above where the stock trades today. Of 13 analysts, 11 rate the stock a buy — an overall Buy consensus.

Baozun stock price

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Baozun business model & stock analysis

Baozun Inc is a Chinese company that offers e-commerce solutions for businesses. It was founded in 2007 by Vincent Qiu and is headquartered in Shanghai. The company was established to help businesses improve their online presence in China. Baozun specializes in providing e-commerce services and collaborates with a variety of brands to help them increase their online sales. In 2015, Baozun went public and was listed on NASDAQ under the symbol "BZUN." Baozun offers various services to help its clients enhance their online presence. The company works with different brands to assist them in establishing and expanding their e-commerce platforms in China. These services include website design, warehousing, delivery, payment processing, and customer service. Baozun also offers cloud solutions to support companies in managing their inventory, distribution channels, and information. Baozun has four different divisions, each offering different services: 1. Brand E-Commerce Solutions: This division provides online marketing and e-commerce solutions for brands. Services offered include website design, digital marketing campaigns, cross-channel management, and online customer service. 2. Supply Chain Management Solutions: Baozun offers comprehensive warehousing and logistics solutions to businesses. This includes warehouse management, delivery, and transportation services. 3. Marketing Solutions: Baozun's marketing solutions assist companies in managing their marketing campaigns and improving their online presence. Services include search engine optimization, PPC advertising, social media marketing, and influencer marketing. 4. Cloud Services: Baozun's cloud solutions allow companies to manage their inventory, distribution channels, and information. This division also offers data analytics and tracking services. Baozun collaborates with a variety of brands and companies to help them enhance their online presence. Some of Baozun's well-known clients include Nike, Calvin Klein, Converse, Microsoft, and Dior. In summary, Baozun is a leading provider of e-commerce solutions in China. The company specializes in offering online marketing, logistics, and cloud solutions for businesses and collaborates with various brands. Baozun has experienced rapid growth in recent years and continues to expand.

Frequently asked questions about Baozun

Baozun Inc is a tech-driven service partner that specializes in digital and e-commerce solutions. Their business model revolves around helping brands execute their online strategies in the booming Chinese market. By leveraging their extensive local insights, innovative technology, and comprehensive service offerings, Baozun empowers brands to establish and strengthen their online presence. They provide a range of services including online store operations, digital marketing, customer services, warehousing, and fulfillment. Baozun's expertise and end-to-end solutions enable brands to capture the enormous growth opportunities in China's e-commerce landscape.

Baozun Inc is primarily active in the e-commerce and internet services industries.

The main competitors of Baozun Inc in the market are Alibaba Group Holding Limited and JD.com, Inc.

Baozun Inc is a leading digital and e-commerce solutions provider in China. Founded in 2007, the company has played a significant role in enabling international brands to establish and expand their online presence in the Chinese market. Baozun offers a comprehensive range of services, including online store setup, digital marketing, customer service, and warehousing and fulfillment. With a strong focus on technology-driven solutions and a deep understanding of Chinese consumer behavior, Baozun has successfully collaborated with renowned global brands. Leveraging its expertise and extensive network, Baozun continues to drive China's e-commerce development and deliver innovative solutions for brand growth in the digital landscape.

Baozun Inc, a leading digital and e-commerce solutions provider in China, has achieved significant milestones since its establishment. Notably, the company successfully went public on the NASDAQ stock exchange in 2015, marking a major milestone in its growth. Baozun Inc has also expanded its partnerships with renowned global brands, such as Nike, Microsoft, and Starbucks, demonstrating its ability to attract and serve prominent clients. Furthermore, the company's continuous investment in technology and innovation has contributed to its strong market position and steady growth in the e-commerce industry. Overall, Baozun Inc's achievements highlight its successful track record and commitment to delivering exceptional digital solutions and services.

Baozun Inc is primarily present in China.

Baozun Inc represents a strong set of values and a clear corporate philosophy. It believes in fostering long-term partnerships with its clients by providing comprehensive and innovative e-commerce solutions. The company is committed to delivering exceptional customer experiences and ensuring client success. Baozun Inc places great emphasis on integrity, teamwork, and continuous improvement. It actively promotes embracing challenges and driving growth through technology and innovation. This approach enables Baozun Inc to remain at the forefront of the e-commerce industry, providing excellent services and driving sustainable business growth for its clients.

Analysts currently set an average price target of 35.62 CNY for the Baozun stock (median: 30.63 CNY), implying +66.1 % versus the latest price. The consensus is based on 13 analyst ratings.

13 analysts currently rate the Baozun stock: 11 recommend buying, 2 holding and 0 selling. For 2026, analysts expect Baozun to generate revenue of 10.79 B CNY and earnings per share of 10.10 CNY.

Converted at the current exchange rate, the Baozun share trades at 2.86 EUR (21.44 CNY).

The Baozun share (BZUN) is listed on 5 stock exchanges, including: NASDAQ (BZUN), London (0HLU.L), Frankfurt (2BZA.F), München (2BZA.MU), Düsseldorf (2BZA.DU).

Baozun Inc is a Chinese company specializing in the e-commerce sector. It provides comprehensive solutions for brands looking to enter the Chinese market. Baozun's business model is based on three core areas: Brand E-Commerce Solutions, Brand Service, and Retail Solutions. Baozun offers tailored end-to-end e-commerce solutions for brand companies, including online shop development and publication on various online marketplaces, logistics management, and control of social media marketing campaigns. The Brand Service area focuses on supporting brands in their on-site operational processes. Baozun provides language and translation services, courier services, and customer support. Brands can also benefit from Baozun's Market Intelligence Services, which provide insights into customer behavior and market trends. The Retail Solutions area offers an innovative solution to maximize the offline brand experience. Baozun manages a private warehouse and a network of retail outlets operated by professional sales teams. Baozun also utilizes customer analysis capabilities to conduct customer behavior analysis, helping brand companies improve their product lines and optimize the customer experience. Baozun's products include online shop design and development, multi-channel e-commerce integration, brand registration services, logistics and freight solutions, social media marketing, customer support services, and language and translation services. In conclusion, Baozun's business model aims to provide comprehensive solutions for brand companies in the Chinese e-commerce market. Its core areas and range of products make it easy for brand companies to establish a strong online presence and succeed in China.

The expected revenue of Baozun is 10.79 B CNY. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Baozun is 585.34 M CNY. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Baozun is currently 2.12. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Baozun stock.

The price-to-sales ratio (P/S) of Baozun is currently 0.12. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Baozun stock.

The Eulerpool Quality Score for Baozun is 4/10.

The ISIN of Baozun is US06684L1035. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Baozun is A14S55. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Baozun is BZUN. The ticker symbol is used to trade Baozun shares on the stock exchange.

Fair ValueTerminal
18.44 CNY
Over-/UndervaluationTerminal
Fairly valued
Industry
Marketing Retail
Number of shares
Employees
Revenue per Employee
1.47 M CNY
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website baozun.com
Country
Currency
CNY
Initial public offering
May 21, 2015
ISIN
US06684L1035
Cusip
06684L103
Sedol
BY2ZJ69
Market capitalization
3.86 B CNYMid Cap
52-Week Range
PEG
-0.13
P/E ratio
P/Ee 2026
6.59
P/Ee 2027
3.74
P/Ee 2028
2.67
P/Ee 2029
1.72
P/S
P/Se
0.12
EV/EBIT
67.83
P/B Ratio
1.06
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-4.09 %
Last updated Nov 5, 2026, 3:36 AM

Baozun Ticker

DÜSSELDORF · 2BZA.DUFRANKFURT · 2BZA.FLONDON · 0HLU.LMUNICH · 2BZA.MUNASDAQ · BZUN

Baozun FIGI

BZUN:US · BBG008HNS333BZUN:UA · BBG008HNS342BZUN:UC · BBG008HNS351BZUN:UN · BBG008HNS379BZUN:UP · BBG008HNS388BZUN:UB · BBG008HNS3B4BZUN:UM · BBG008HNS3D2BZUN:UX · BBG008HNS3F0BZUN:UD · BBG008HNS3L3BZUN:UW · BBG008HNS3N1BZUN:UF · BBG008HNS3Q8BZUN:VY · BBG008HNS3R7

All fundamentals and in-depth analysis of Baozun

Our stock analysis for Baozun stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Baozun. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.