Yeo Hiap Seng Ltd is a Singaporean company specializing in the production of food and beverage brands. The company was founded in 1900 and has since expanded its offerings continuously. The company is divided into various business segments, including beverages, food, real estate, investment, technology, and trade.
In the beverage segment, the company offers a wide range of drinks. These include the Southeast Asian cult brand "Yeo's," malt drinks "H-Two-O," sugarcane juice "Justea," flavored water "Cintan," and fruit juices "F&N." These products are offered in various flavors to cater to different tastes and preferences of customers.
In the food segment, Yeo Hiap Seng offers a wide range of products including sauces, soups, and noodles. Well-known products in this segment include "Cintan Instant Noodles," "Yeo's Syrup," and "Hup Seng Cream Crackers." These products are made with high-quality ingredients and are regularly a part of Southeast Asian cuisine.
In the real estate sector, the company invests in various real estate projects, including residential and office properties in Singapore, Malaysia, and China. The company also operates various shopping malls and retail streets in Singapore.
In the trade segment, Yeo Hiap Seng imports food products from different countries including Hong Kong, Macau, Japan, Korea, Taiwan, and the USA. These products are sold through retail and online marketplaces.
In the investment segment, Yeo Hiap Seng Ltd invests in various companies including technology startups, healthcare startups, and fintech companies. Through these investments, the company is perceived not only as a diversified investor but also as a supporter of companies that have the potential to be successful in the future.
In the technology segment, the company offers various solutions including software, mobile, and e-commerce solutions. These technologies help the company improve its business processes and meet customer demands.
In summary, the business model of Yeo Hiap Seng Ltd aims to produce high-quality food and beverage brands tailored to the needs and preferences of customers. The company has a wide portfolio that encompasses various business segments, enabling it to adapt to changes in demand for products and services and ensure its long-term competitiveness.