Nelly Group AB (publ) AAQS 2024

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The Nelly Group AB is a Swedish e-commerce company founded in 2003. It is headquartered in Borås and currently employs over 200 employees. The company focuses primarily on the sale of women's clothing, shoes, and accessories and has developed several brands and divisions over the years. Nelly.com was founded in 2004 and the company has since expanded its business strategy into various areas. In 2011, the "NLY Man" division was introduced, specializing in the sale of men's clothing. The company has also launched additional brands such as "NLY Sport" and "NLY Eve" targeting specific customer needs. Nelly Group's business model is based on a fully integrated e-commerce model, operating its own warehousing platform and logistics center. The majority of products are managed through the Nelly warehouse in Borås. Customers can shop on the Nelly website and choose from various payment options including credit cards, Paypal, or Klarna. The company aims to provide customers with a wide and diverse range of fashion and accessories, working with various brands and designers including Vero Moda, Adidas, and Calvin Klein. Nelly Group also utilizes social media platforms such as Instagram and Facebook to market its products and brands, often collaborating with influencers. The company also uses its sister brand NA-KD (formerly Nelly de Fourest) to increase its brand value. The Nelly website is available in multiple languages and the company also operates international websites in countries such as Germany, France, and the Netherlands. The company is also present on marketplaces such as Zalando and Asos. In summary, the Nelly Group is an e-commerce company offering a wide and diverse range of fashion and accessories. Its success has been achieved through the introduction of various brands and divisions, as well as the utilization of social media and international sales platforms. The company's fully integrated business model allows it to offer customers a seamless shopping experience and solidify its position as one of the leading online fashion retailers. Nelly Group AB (publ) ist eines der beliebtesten Unternehmen auf Eulerpool.com.