Central Plaza Hotel PCL ROCE 2024

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Central Plaza Hotel PCL is a major player in the tourism sector in Thailand. The company was founded in 1983 and has since had an impressive history. As part of the Central Group, one of Thailand's largest retailers, Central Plaza Hotel PCL specializes in the hospitality and leisure industry in the region. With multiple hotels and leisure centers throughout Thailand, the company offers a wide range of services. These range from accommodation and organizing business meetings to operating restaurants, spas, golf courses, and leisure activities such as water sports, cycling, and hiking. Central Plaza Hotel PCL's business model is based on a portfolio of diversified brands that cater to different target groups. The most well-known brands include Centara Hotels & Resorts, Centra by Centara Hotels & Resorts, Centara Residences & Suites, Centara Grand Hotels & Resorts, and COSI Hotels. All brands offer a wide range of prices and services to meet the different needs of guests. An important point of Central Plaza Hotel PCL's corporate strategy is expansion and diversification of offerings to further strengthen its market position. In recent years, the company has expanded its hotel portfolio through acquisitions and the development of new brands. For example, in 2017, the company added the "B2 Hotels" brand to its portfolio to serve the cost-effective segment. In 2018, Central Plaza Hotel PCL also announced a partnership with a Japanese investment company to develop several hotels in the Maldives. Another important aspect of Central Plaza Hotel PCL's business activities is sustainability. The company strives to become more environmentally friendly and take responsibility for society. For example, the company funded and operated the renovation of a former train station in Bangkok into a youth center. The company has also launched an initiative to reduce plastic waste in its facilities. The various divisions of the company are presented below: Centara Hotels & Resorts is the main hotel brand of Central Plaza Hotel PCL. The brand includes a wide range of hotels, resorts, and serviced apartments throughout Thailand and other countries. The hotels are divided into different categories, including luxury hotels, boutique hotels, and family resorts. Centra by Centara Hotels & Resorts is a brand that focuses on cost-effective accommodations in outstanding locations. The hotels are specifically tailored for business travelers and young families, offering reliable accommodation at affordable prices. Centara Residences & Suites is a brand targeting long-stay guests and families. The hotels and apartments offer spacious rooms and stylish facilities for a comfortable stay. COSI Hotels is the newest brand from Central Plaza Hotel PCL, targeting the needs of today's generation of travelers. The hotels offer smart rooms with the latest technology and appealing design for a hassle-free stay. Centara Grand Hotels & Resorts is the premium brand of Central Plaza Hotel PCL. The hotels are located in outstanding locations throughout Thailand and other countries, offering upscale comfort for discerning travelers. The company also operates restaurants and F&B facilities. Cafe 9 Restaurant offers a selection of international dishes and Thai classics in the center of Bangkok. Coast Beach Club & Bistro is a beach club offering a variety of unique drinks and dishes with ocean views. Spa Cenvaree is a wellness and spa concept found in all Centara hotels and resorts. The facilities offer a wide range of treatments and massages to promote guest well-being. Central Plaza Hotel PCL also operates various leisure facilities, including golf courses, water parks, and other leisure activities. Suan Son Beach Club, for example, is a beach club that offers guests a variety of activities such as snorkeling, diving, jet skiing, and sailing. Overall, Central Plaza Hotel PCL is a leading player in the Thai tourism industry with a strong brand and a wide range of services. The company aims to strengthen its position through expansion and diversification of offerings while also taking responsibility for the environment and society. Central Plaza Hotel PCL ist eines der beliebtesten Unternehmen auf Eulerpool.com.