McDonald's is primarily active in the fast food and restaurant industries.

The main competitors of McDonald's in the market include fast-food chains such as Burger King, Wendy's, KFC, Subway, and Taco Bell.

McDonald's Corporation, often referred to as McDonald's, is a renowned American fast food restaurant chain. Founded in 1940 by Richard and Maurice McDonald, the company initially started as a barbecue restaurant, but later transformed into a hamburger stand. In 1955, entrepreneur Ray Kroc joined the business and opened the first McDonald's franchise in Des Plaines, Illinois. With its focus on service, cleanliness, and value, McDonald's grew exponentially, becoming a global phenomenon in the fast-food industry. Today, McDonald's operates in more than 100 countries and serves millions of customers daily, offering a wide range of menu options, including its iconic Big Mac. With its rich history and worldwide recognition, McDonald's continues to be a dominant player in the foodservice industry.

McDonald's, a renowned fast-food chain, has achieved several significant milestones throughout its history. One such milestone is the introduction of their iconic hamburger, the Big Mac, in 1968. This signature sandwich became immensely popular and has remained a staple on their menu ever since. Another noteworthy achievement was the establishment of their global presence, marked by the opening of the first McDonald's outside of the United States in Canada in 1967. Over the years, McDonald's has continuously expanded its menu, introducing new items like the Chicken McNuggets in 1980 and the McCafé line of beverages in 2001. These achievements have solidified McDonald's position as a leader in the fast-food industry.

McDonald's is primarily present in countries and regions worldwide. The famous fast-food chain has an extensive global presence, with restaurants in over 100 countries. Some of the key markets where McDonald's operates include the United States, Canada, China, Japan, Australia, the United Kingdom, France, Germany, Brazil, and India. McDonald's has successfully established its brand across various continents, catering to diverse cultures and preferences. With its iconic golden arches, McDonald's continues to be one of the most recognizable and popular fast-food chains globally.

McDonald's represents values of quality, service, cleanliness, and value. The company's corporate philosophy focuses on delivering exceptional customer experiences, offering affordable and delicious food, and maintaining high standards of cleanliness in their restaurants. McDonald's aims to provide quality food products sourced from trusted suppliers, ensuring consistency across their global franchise network. By prioritizing customer satisfaction and convenience, McDonald's has become a leader in the fast-food industry. With a commitment to innovation, social responsibility, and community engagement, McDonald's continues to adapt and evolve to meet the changing needs of its customers while upholding its core values.

Analysts currently set an average price target of 345.17 USD for the McDonald's stock (median: 350.88 USD), implying +26.8 % versus the latest price. The consensus is based on 43 analyst ratings.

McDonald's Analyst Price Targets 2026

43 analysts currently rate the McDonald's stock: 23 recommend buying, 18 holding and 2 selling. For 2026, analysts expect McDonald's to generate revenue of 28.40 B USD and earnings per share of 12.95 USD.

McDonald's Analyst Price Targets 2026

Converted at the current exchange rate, the McDonald's share trades at 237.40 EUR (274.15 USD).

The McDonald's share (MCD) is listed on 12 stock exchanges, including: NYSE (MCD), XETRA (MDO.DE), Frankfurt (MDO.F), München (MDO.MU), Stuttgart (MDO.SG), Düsseldorf (MDO.DU), Berlin (MDO.BE), Hamburg (MDO.HM).

The company McDonald's is a globally operating company, primarily known for its fast-food restaurants. McDonald's business model is based on the production and sale of fast food products such as burgers, french fries, and soft drinks. McDonald's has many different divisions that contribute to its operations. An important division is the franchise model, where franchisees have the right to open their own McDonald's restaurants. They acquire the right to use the McDonald's brand and system and receive support in establishing and operating their restaurant. Another important division of McDonald's is the delivery system. The company offers delivery service for customers who are unable to go to the restaurant or stay there. Through online ordering systems, McDonald's enables quick and easy ordering of deliveries. Another important aspect of the business model is marketing. McDonald's is known to be very creative and innovative in advertising. They have developed many famous advertising campaigns, including the "I'm Lovin' It" campaign, which was launched in 2003 and has since become one of the most famous brand slogans worldwide. McDonald's offers a wide range of products, including hamburgers, cheeseburgers, chicken McNuggets, salads, breakfast sandwiches, and much more. All products are produced according to McDonald's strict standards to ensure that they are safe, fresh, and of the highest quality. An important part of the business model is constantly improving and expanding the menu to meet the needs and desires of customers. Another factor contributing to McDonald's business model is sales and scaling. McDonald's has over 38,000 restaurants in over 100 countries, which means they are able to produce and sell products on a large scale. This allows them to maintain a strong position in the market and offer a wide range of products at an affordable price. In summary, McDonald's business model is built on many different pillars. They utilize the franchise model, marketing, online ordering system, and scaling to offer a wide range of products at an affordable price. Through continuous improvement and expansion of the menu, as well as innovative marketing, McDonald's remains one of the most well-known brands in the fast food industry.

The expected revenue of McDonald's is 28.40 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of McDonald's is 9.25 B USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of McDonald's is currently 21.16. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the McDonald's stock.

The price-to-sales ratio (P/S) of McDonald's is currently 6.89. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the McDonald's stock.

The Eulerpool Quality Score for McDonald's is 6/10.

The ISIN of McDonald's is US5801351017. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of McDonald's is 856958. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of McDonald's is MCD. The ticker symbol is used to trade McDonald's shares on the stock exchange.

Over the past 12 months, McDonald's paid a dividend of 7.17 USD . This corresponds to a dividend yield of about 2.62 %. For the coming 12 months, McDonald's is expected to pay a dividend of 7.98 USD.

The current dividend yield of McDonald's is 2.62 %.

McDonald's pays a dividend, distributed in the months of , , , .

McDonald's paid dividends every year for the past 48 years.

For the upcoming 12 months, dividends amounting to 7.98 USD are expected. This corresponds to a dividend yield of 2.93 %.

McDonald's is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of McDonald's from amounting to 1.86 USD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, McDonald's distributed 6.78 USD as dividends.

The dividends of McDonald's are distributed in USD.