McDonald's

McDonald's P/S

The (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. of McDonald's (MCD) as of Oct 31, 2026 is 8.68. In the previous year, (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. was 9.00 — a change of -3.59% (lower).

P/S

8.68

YoY

-3.59%

Last updated:

As of Oct 31, 2026, McDonald's's P/S ratio stood at 8.68, a -3.59% change from the 9.00 P/S ratio recorded in the previous year.

The McDonald's P/S history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

P/S
Date
P/S
Jan 1, 2019
10.92 USD
Jan 1, 2020
12.15 USD
Jan 1, 2021
10.05 USD
Jan 1, 2022
10.06 USD
Jan 1, 2023
9.15 USD
Jan 1, 2024
9.00 USD
Jan 1, 2025
8.68 USD
Jan 1, 2026 (e)
6.35 USD
The McDonald's P/S history
YEARP/SYoY
est6.35-26.82%
8.68-3.59%
9.00-1.64%
9.15-9.07%
10.06+0.18%
10.05-17.29%
12.15+11.23%
10.92-0.50%
10.97+7.35%
10.22+7.89%
9.47+3.21%
9.18+7.98%
8.50+146.42%
3.45+6.81%
3.23-14.55%
3.78+14.20%
3.31+12.20%
2.95+1.03%
2.92-1.35%
2.96+16.08%
2.55—

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McDonald's Valuation

Details

Historical Valuation Multiples

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Price-to-Earnings Ratio (P/E)

The P/E ratio divides McDonald's's share price by its earnings per share. It tells you how many years of current earnings you are "paying for" when you buy the stock. A P/E of 20 means you pay $20 for every $1 of annual earnings. The S&P 500 historically trades at an average P/E of roughly 15–17. A P/E significantly above that may signal high growth expectations; one below may indicate undervaluation — or declining business quality.

Price-to-Sales Ratio (P/S)

The P/S ratio divides market capitalization by total revenue. Unlike the P/E ratio, it works even for companies that are not yet profitable, making it essential for evaluating high-growth firms. A P/S below 1.0 may indicate undervaluation, while ratios above 10 are typically reserved for fast-growing tech or SaaS companies with high expected future margins.

Price-to-EBIT Ratio

This ratio relates McDonald's's market price to its operating earnings, excluding the effects of debt structure and tax jurisdiction. It is particularly useful for comparing companies across different countries or with different levels of leverage, because it focuses purely on operational profitability. Lower values suggest cheaper operational earnings.

How to Use This Chart

This chart plots McDonald's's valuation multiples over time. Compare the current P/E, P/S, and P/EBIT to their own historical averages — if the current ratio is well below the multi-year average, the stock may be relatively cheap compared to its own track record. Combine this with industry comparisons: a P/E that looks high in absolute terms may be justified if McDonald's grows earnings faster than its peers.

McDonald's Stock analysis

What does McDonald's do? Discover the fascinating world of McDonald's, one of the most well-known fast food chains on the planet! Since its founding in 1940, McDonald's has become a global brand. Every year, millions of customers visit McDonald's to enjoy their delicious products. The history of McDonald's: McDonald's Corporation was founded in 1955 when Ray Kroc acquired the concept of two brothers, Richard and Maurice McDonald. The brothers had developed a system for food preparation for their drive-in restaurants in California. The idea was to organize the preparation in a way that would allow the food to be quickly and efficiently prepared for the customer. The two brothers produced hamburgers, french fries, and milkshakes that they wanted to bring to the market quickly. Kroc began expanding the company by recruiting various franchisees who could use the business model for their own restaurants. Within a few years, the company rapidly expanded, first in the United States, then in Europe and Asia. Today, there are nearly 40,000 McDonald's restaurants in over 100 countries worldwide. The business model of McDonald's: McDonald's business model is based on a franchise system. This means that entrepreneurs usually need to acquire a license to operate a McDonald's restaurant. McDonald's provides the concept and processes for the business, including the knowledge of food and how it is prepared and served. The company also provides a set of guidelines for restaurant setup and requires its franchisees to maintain a certain quality and customer service. The system allows for reduced operating costs for the restaurants, which in turn allows for higher profit margins for franchisees. The different divisions of McDonald's: McDonald's offers a variety of products, from hamburgers and french fries to salads and smoothies. The company has also specialized in certain areas, such as breakfast or introducing new menu options like healthier or vegetarian dishes. McDonald's has also introduced its own coffee brand, McCafe, which offers a wide selection of coffee specialties, from cappuccinos to espressos. The menu also includes smoothies, bagels, and other snacks. Another business area of McDonald's is Happy Meals, which are specially designed for children. These boxes include a meal and a surprise in the form of toys or games. McDonald's is also involved in various social and environmental initiatives, such as the reuse of packaging, waste reduction, and the use of sustainable materials in production. The products offered by McDonald's: McDonald's is most famous for its burgers and french fries. The most popular products include the Big Mac, Quarter Pounder, McChicken, and Filet-O-Fish sandwiches. Especially in the United States, there are also various regional offerings, such as the "McRib" which is only available at certain times of the year, or the "Lobster Roll" which is only available in certain coastal regions. For vegetarians and vegans, McDonald's now offers several dishes, such as the McVeggie or McWrap Veggie. There are also local offerings in different countries tailored to local specialties and tastes. Conclusion: McDonald's is a well-known brand and one of the world's largest fast-food chains. The company has built a strong presence in many countries around the world due to its successful franchise system. McDonald's products include a variety of menu options that are constantly adjusted and expanded. McDonald's has also responded to the challenges of the 21st century by adapting to the zeitgeist, including offering vegetarian and vegan dishes. McDonald's is one of the most popular companies on Eulerpool.

P/S Details

Decoding McDonald's's P/S Ratio

McDonald's's Price to Sales (P/S) Ratio is a crucial financial metric that measures the company's market valuation relative to its total sales revenue. It's calculated by dividing the company's market capitalization by its total sales over a specific period. A lower P/S ratio can indicate that the company is undervalued, while a higher ratio may suggest overvaluation.

Year-to-Year Comparison

Comparing McDonald's's P/S ratio yearly provides insights into how the market perceives the company’s value relative to its sales. An increasing ratio over time can indicate growing investor confidence, while a decreasing trend might reflect concerns about the company’s revenue generation capabilities or market conditions.

Impact on Investments

The P/S ratio is instrumental for investors evaluating McDonald's's stock. It offers insights into the company’s efficiency in generating sales and its market valuation. Investors use this ratio to compare similar companies within the same industry, aiding in selecting stocks that offer the best value for investment.

Interpreting P/S Ratio Fluctuations

Variations in McDonald's’s P/S ratio can result from changes in the stock price, sales revenue, or both. Understanding these fluctuations is crucial for investors to evaluate the company’s current valuation and future growth potential, aligning their investment strategies accordingly.

Frequently Asked Questions about McDonald's stock

(Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. of McDonald's is 8.68 in 2025.

(Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. of McDonald's changed from 9.00 to 8.68, representing a -3.59% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. McDonald's since 2006 – with annual values, charts, and detailed analysis.

The Price-to-Sales Ratio (P/S Ratio) is a financial metric that represents the ratio between the current price of a stock and the sales per share of the company. It is commonly used to assess the valuation of a stock compared to other stocks in the same industry or compared to the overall average of the stock market.

P/S Formula:
P/S = Price of a stock / Sales of a stock
If you can't find the Sales per Share (SPS) right away, which is the equivalent term for Revenue per Share in English, you can also calculate this value by dividing the company's total sales by the number of issued shares.

SPS Formula:
Total sales of the company / Number of issued shares
The Sales per Share or Revenue per Share can usually be easily found on most financial websites.

The P/S ratio is often used to assess the valuation of a stock compared to other stocks in the same industry or the overall stock market average. It can provide insights into how well the company is performing in terms of revenue per share compared to its competitors. A low P/S ratio may indicate that the company is generating relatively high revenue per share compared to other companies in the industry, which can be positive. On the other hand, a high P/S ratio may indicate that the company is generating relatively low revenue per share compared to its competitors, which can be negative.

To evaluate (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company.'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company..

A 'good' varies by industry and company stage. On Eulerpool, you can compare (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company.'s McDonald's with sector peers and the industry average to assess whether it is attractive.

The P/S ratio when valuing a stock.

The price-to-sales ratio (P/S ratio) is an important tool of technical analysis that assists investors in evaluating stocks. It refers to the earnings per share of a company and its price movements. This indicator can be used to determine a stock's fair value, relative to the company's earnings.

History of the Price-to-Sales Ratio

The price-to-sales ratio is a relatively new indicator. It was first used in the 1980s by John Price when he developed the Price-to-Sales Index (PSI). Price wanted to find a way to value stocks taking into account their earnings. He noticed that many stock prices were not in line with their earnings situation. The PSI has since become an important analytical tool and is often referred to as the P/S ratio.

Calculation of the price-to-sales ratio

The price-to-sales ratio is easy to calculate. It is determined by dividing the current stock price by the company's earnings per share. P/S ratio = Stock price / Earnings per share. For example, if a company's stock price is $10 and the earnings per share is $2, then the P/S ratio is 5.

Application of the Price-to-Sales Ratio

The Price-to-Sales ratio is a useful tool for determining a fairly valued stock price. A low P/S ratio may indicate that a stock price is undervalued, which could be a good entry opportunity. However, a high Price-to-Sales ratio may indicate that a stock price is overvalued and investors should exercise caution.

An example: A company has a stock price of 20 USD and an earnings per share of 2 USD. The P/E ratio is 10. This could indicate that the stock price is overvalued and investors should be cautious before buying.

Investors and the price-to-sales ratio

Investors use the price-to-sales ratio to determine whether a company's stock price is fairly valued or not. They can compare the P/S ratio to see how the stock price relates to the company's earnings. Investors can also observe the P/S ratio over a longer period of time to see if the stock price changes in relation to the company's earnings.

Advantages and Disadvantages of the Price-to-Sales Ratio

The greatest advantage of the price-to-sales ratio is that it is a simple and understandable tool to determine the fair value of a stock price. It can also help investors identify stocks that are undervalued. One disadvantage is that the P/S ratio does not provide information about the company's profits. Therefore, investors should also consider other financial ratios before investing.

In today's time, the price-to-sales ratio is an important tool for investors to evaluate stocks and identify potential investment opportunities. It can help find a fairly valued stock price and identify stocks that are undervalued. However, investors should also consider other financial indicators before making an investment decision.

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Valuation — McDonald's

P/EP/SEV/EBITP/BP/CFP/FCFPEGEV/RevenueEV/EBITDAEV/FCFEarnings YieldFCF YieldMarket capitalizationEnterprise ValueForward P/EP/TBVShareholder YieldBuyback YieldDiv.-Adj. PEGEV/OCF

All Key Metrics — McDonald's