McDonald's

McDonald's EBIT

The EBIT of McDonald's (MCD) as of Oct 31, 2026 is 12.39 B USD. In the previous year, EBIT was 11.71 B USD — a change of 5.81% (higher).

EBIT

12.39 BUSD

YoY

5.81%

Last updated:

In 2025, McDonald's's EBIT was 12.39 B USD, a 5.81% increase from the 11.71 B USD EBIT recorded in the previous year.

The McDonald's EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT
Date
EBIT
Jan 1, 2023
11.65 B USD
Jan 1, 2024
11.71 B USD
Jan 1, 2025
12.39 B USD
Jan 1, 2026 (e)
12.91 B USD
Jan 1, 2027 (e)
13.57 B USD
Jan 1, 2028 (e)
14.12 B USD
Jan 1, 2029 (e)
15.03 B USD
Jan 1, 2030 (e)
16.36 B USD
The McDonald's EBIT history
YEAREBITYoY
est16.36 BUSD+8.87%
est15.03 BUSD+6.40%
est14.12 BUSD+4.04%
est13.57 BUSD+5.17%
est12.91 BUSD+4.15%
12.39 BUSD+5.81%
11.71 BUSD+0.56%
11.65 BUSD+24.29%
9.37 BUSD-9.14%
10.31 BUSD+40.82%
7.32 BUSD-19.25%
9.07 BUSD+2.80%
8.82 BUSD-7.64%
9.55 BUSD+23.35%
7.74 BUSD+8.38%
7.15 BUSD-10.11%
7.95 BUSD-9.30%
8.76 BUSD+1.86%
8.60 BUSD+0.88%
8.53 BUSD+14.14%
7.47 BUSD+9.24%
6.84 BUSD+6.18%
6.44 BUSD+66.10%
3.88 BUSD-12.50%
4.43 BUSD—

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McDonald's Revenue

McDonald's Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
25.50 B USD
11.65 B USD
8.47 B USD
Jan 1, 2024
25.92 B USD
11.71 B USD
8.22 B USD
Jan 1, 2025
26.89 B USD
12.39 B USD
8.56 B USD
Jan 1, 2026 (e)
28.13 B USD
12.91 B USD
9.22 B USD
Jan 1, 2027 (e)
28.90 B USD
13.57 B USD
9.85 B USD
Jan 1, 2028 (e)
28.13 B USD
14.12 B USD
10.36 B USD
Jan 1, 2029 (e)
27.74 B USD
15.03 B USD
10.84 B USD
Jan 1, 2030 (e)
29.24 B USD
16.36 B USD
11.91 B USD

McDonald's Margins

McDonald's stock margins

The McDonald's margin analysis displays the gross margin, EBIT margin, as well as the profit margin of McDonald's. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for McDonald's.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2023
57.12 %
45.68 %
33.22 %
Jan 1, 2024
56.75 %
45.19 %
31.72 %
Jan 1, 2025
57.41 %
46.10 %
31.85 %
Jan 1, 2026 (e)
57.41 %
45.88 %
32.77 %
Jan 1, 2027 (e)
57.41 %
46.97 %
34.09 %
Jan 1, 2028 (e)
57.41 %
50.20 %
36.82 %
Jan 1, 2029 (e)
57.41 %
54.16 %
39.07 %
Jan 1, 2030 (e)
57.41 %
55.94 %
40.71 %

McDonald's Stock analysis

What does McDonald's do? Discover the fascinating world of McDonald's, one of the most well-known fast food chains on the planet! Since its founding in 1940, McDonald's has become a global brand. Every year, millions of customers visit McDonald's to enjoy their delicious products. The history of McDonald's: McDonald's Corporation was founded in 1955 when Ray Kroc acquired the concept of two brothers, Richard and Maurice McDonald. The brothers had developed a system for food preparation for their drive-in restaurants in California. The idea was to organize the preparation in a way that would allow the food to be quickly and efficiently prepared for the customer. The two brothers produced hamburgers, french fries, and milkshakes that they wanted to bring to the market quickly. Kroc began expanding the company by recruiting various franchisees who could use the business model for their own restaurants. Within a few years, the company rapidly expanded, first in the United States, then in Europe and Asia. Today, there are nearly 40,000 McDonald's restaurants in over 100 countries worldwide. The business model of McDonald's: McDonald's business model is based on a franchise system. This means that entrepreneurs usually need to acquire a license to operate a McDonald's restaurant. McDonald's provides the concept and processes for the business, including the knowledge of food and how it is prepared and served. The company also provides a set of guidelines for restaurant setup and requires its franchisees to maintain a certain quality and customer service. The system allows for reduced operating costs for the restaurants, which in turn allows for higher profit margins for franchisees. The different divisions of McDonald's: McDonald's offers a variety of products, from hamburgers and french fries to salads and smoothies. The company has also specialized in certain areas, such as breakfast or introducing new menu options like healthier or vegetarian dishes. McDonald's has also introduced its own coffee brand, McCafe, which offers a wide selection of coffee specialties, from cappuccinos to espressos. The menu also includes smoothies, bagels, and other snacks. Another business area of McDonald's is Happy Meals, which are specially designed for children. These boxes include a meal and a surprise in the form of toys or games. McDonald's is also involved in various social and environmental initiatives, such as the reuse of packaging, waste reduction, and the use of sustainable materials in production. The products offered by McDonald's: McDonald's is most famous for its burgers and french fries. The most popular products include the Big Mac, Quarter Pounder, McChicken, and Filet-O-Fish sandwiches. Especially in the United States, there are also various regional offerings, such as the "McRib" which is only available at certain times of the year, or the "Lobster Roll" which is only available in certain coastal regions. For vegetarians and vegans, McDonald's now offers several dishes, such as the McVeggie or McWrap Veggie. There are also local offerings in different countries tailored to local specialties and tastes. Conclusion: McDonald's is a well-known brand and one of the world's largest fast-food chains. The company has built a strong presence in many countries around the world due to its successful franchise system. McDonald's products include a variety of menu options that are constantly adjusted and expanded. McDonald's has also responded to the challenges of the 21st century by adapting to the zeitgeist, including offering vegetarian and vegan dishes. McDonald's is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing McDonald's's EBIT

McDonald's's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of McDonald's's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

McDonald's's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in McDonald's’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about McDonald's stock

EBIT of McDonald's is 12.39 B USD in 2025.

EBIT of McDonald's changed from 11.71 B USD to 12.39 B USD, representing a 5.81% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of EBIT McDonald's since 2006 – with annual values, charts, and detailed analysis.

"Earnings before interest and taxes", abbreviated as EBIT, is also referred to as the operating result of a company. It is a key figure that allows the profit to be assessed over a specific period of time, usually a fiscal year. Taxes and interest are not deducted from EBIT, making it suitable for international comparisons of different companies.

Net income
+ Tax expense
+ Interest expense and other financial expenses
- Interest income and other financial income
= EBIT (operating profit)

EBIT's USD is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track EBIT's McDonald's historically and in real time.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — McDonald's

All Key Metrics — McDonald's