GoPro Inc is a US-American company that was founded in 2002 by Nick Woodman. The idea was to develop a particularly robust and compact camera that would allow athletes and adventurers to document their experiences in high quality and share them with others. The first years were difficult as the company faced various technical problems and sales numbers stagnated. Woodman invested a lot of money in research and development to improve the quality of the cameras and add more features. In 2010, the breakthrough came when GoPro Inc presented its first HD camera. This camera was significantly more powerful than its predecessors and opened up new markets for the company. Since then, GoPro Inc has continuously expanded its range of camera accessories and additional functions and has also ventured into the drone technology market. GoPro cameras are popular today among outdoor athletes, travelers, vloggers, and professional filmmakers alike. The company offers a wide range of products, including entry-level and high-end models. One special feature is that GoPro Inc initially only distributes cameras to a limited extent, creating high demand and exclusivity. Only a few weeks or months after the initial release, the cameras are then produced on a larger scale and sold worldwide through various online shops and retailers. The business model of GoPro Inc is based on various pillars. On the one hand, the company earns from the sales of its cameras and accessory products, as well as from licensing its technology to other companies. In addition, GoPro also offers paid subscriptions that give customers access to special features, support, and content production tools. The focus here is on generating users who share high-quality and unique videos on social networks and YouTube. In recent years, GoPro Inc has also introduced a wide range of drones that allow customers to capture high-quality aerial shots. The flagship model, the GoPro Karma, stands out for its stability and flexibility and offers a variety of accessories for personalization. Although the drone market is highly competitive, GoPro Inc has a loyal fan base and offers products that stand out for their quality and innovation. In addition to selling traditional camera technology, GoPro Inc is also forward-looking and developing its technology towards artificial intelligence. The company's goal is to offer image editing services in the future that automatically identify the best shots from a large number of images, making it easier to create videos and films. GoPro Inc is headquartered in San Mateo, California, and employs around 1,200 people worldwide. The company has undergone various changes in recent years, including several rounds of layoffs and a realignment of its corporate strategy. Nevertheless, GoPro Inc remains an important player in the action camera and drone market. With the introduction of GoPro Hero9 Black, which was released in September 2020, the company surprised its fans with a significant front-facing LED display on cameras. GoPro Inc has established itself as a brand that stands for quality, innovation, and a spirit of adventure. Furthermore, the company is determined to further develop its technology and position itself as a leading provider of digital capture services.