GoPro Stock

GoPro EBIT

The EBIT of GoPro (GPRO) as of Jun 11, 2026 is -108.27 T USD.In the previous year, EBIT was -73.9 T USD — a change of 46.5% (lower).

EBIT

-108.27 TUSD

YoY

46.5%

Last updated:

In 2026, GoPro's EBIT was -108.27 T USD, a 46.5% increase from the -73.9 T USD EBIT recorded in the previous year.

The GoPro EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (M USD)
Date
EBIT (M USD)
Jan 1, 2011
38.8 base
Jan 1, 2012
53.6 base
Jan 1, 2013
98.7 base
Jan 1, 2014
187 base
Jan 1, 2015
54.7 base
Jan 1, 2016
-373 base
Jan 1, 2017
-143.2 base
Jan 1, 2018
-71.3 base
Jan 1, 2019
7 base
Jan 1, 2020
-6.8 base
Jan 1, 2021
115.6 base
Jan 1, 2022
47.6 base
Jan 1, 2023
-73.9 base
Jan 1, 2024
-108.27 base
Invalid Date
-12.26 base
YEAREBIT (M USD)
2027 est 20.23
2026 est 18.33
2025 est -12.26
2024 -108.27
2023 -73.9
2022 47.6
2021 115.6
2020 -6.8
2019 7
2018 -71.3
2017 -143.2
2016 -373
2015 54.7
2014 187
2013 98.7
2012 53.6
2011 38.8
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GoPro Revenue

GoPro Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2011
234.2 M USD
38.8 M USD
13.7 M USD
Jan 1, 2012
526 M USD
53.6 M USD
-79.9 M USD
Jan 1, 2013
985.7 M USD
98.7 M USD
43.9 M USD
Jan 1, 2014
1.39 B USD
187 M USD
111.6 M USD
Jan 1, 2015
1.62 B USD
54.7 M USD
36.1 M USD
Jan 1, 2016
1.19 B USD
-373 M USD
-419 M USD
Jan 1, 2017
1.18 B USD
-143.2 M USD
-182.9 M USD
Jan 1, 2018
1.15 B USD
-71.3 M USD
-109 M USD
Jan 1, 2019
1.19 B USD
7 M USD
-14.6 M USD
Jan 1, 2020
891.9 M USD
-6.8 M USD
-66.8 M USD
Jan 1, 2021
1.16 B USD
115.6 M USD
371.2 M USD
Jan 1, 2022
1.09 B USD
47.6 M USD
28.8 M USD
Jan 1, 2023
1.01 B USD
-73.9 M USD
-53.18 M USD
Jan 1, 2024
801.47 M USD
-108.27 M USD
-432.31 M USD
Invalid Date
713.74 M USD
-12.26 M USD
-53.77 M USD

GoPro Margins

GoPro stock margins

The GoPro margin analysis displays the gross margin, EBIT margin, as well as the profit margin of GoPro. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for GoPro.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2011
52.35 %
16.57 %
5.85 %
Jan 1, 2012
43.25 %
10.19 %
-15.19 %
Jan 1, 2013
36.7 %
10.01 %
4.45 %
Jan 1, 2014
44.99 %
13.41 %
8 %
Jan 1, 2015
41.56 %
3.38 %
2.23 %
Jan 1, 2016
38.96 %
-31.46 %
-35.34 %
Jan 1, 2017
32.65 %
-12.14 %
-15.5 %
Jan 1, 2018
31.59 %
-6.21 %
-9.49 %
Jan 1, 2019
35.21 %
0.59 %
-1.22 %
Jan 1, 2020
35.91 %
-0.76 %
-7.49 %
Jan 1, 2021
41.19 %
9.96 %
31.97 %
Jan 1, 2022
37.95 %
4.35 %
2.63 %
Jan 1, 2023
32.17 %
-7.35 %
-5.29 %
Jan 1, 2024
33.94 %
-13.51 %
-53.94 %
Invalid Date
33.94 %
-1.72 %
-7.53 %

GoPro Stock analysis

What does GoPro do? GoPro Inc is a US-American company that was founded in 2002 by Nick Woodman. The idea was to develop a particularly robust and compact camera that would allow athletes and adventurers to document their experiences in high quality and share them with others. The first years were difficult as the company faced various technical problems and sales numbers stagnated. Woodman invested a lot of money in research and development to improve the quality of the cameras and add more features. In 2010, the breakthrough came when GoPro Inc presented its first HD camera. This camera was significantly more powerful than its predecessors and opened up new markets for the company. Since then, GoPro Inc has continuously expanded its range of camera accessories and additional functions and has also ventured into the drone technology market. GoPro cameras are popular today among outdoor athletes, travelers, vloggers, and professional filmmakers alike. The company offers a wide range of products, including entry-level and high-end models. One special feature is that GoPro Inc initially only distributes cameras to a limited extent, creating high demand and exclusivity. Only a few weeks or months after the initial release, the cameras are then produced on a larger scale and sold worldwide through various online shops and retailers. The business model of GoPro Inc is based on various pillars. On the one hand, the company earns from the sales of its cameras and accessory products, as well as from licensing its technology to other companies. In addition, GoPro also offers paid subscriptions that give customers access to special features, support, and content production tools. The focus here is on generating users who share high-quality and unique videos on social networks and YouTube. In recent years, GoPro Inc has also introduced a wide range of drones that allow customers to capture high-quality aerial shots. The flagship model, the GoPro Karma, stands out for its stability and flexibility and offers a variety of accessories for personalization. Although the drone market is highly competitive, GoPro Inc has a loyal fan base and offers products that stand out for their quality and innovation. In addition to selling traditional camera technology, GoPro Inc is also forward-looking and developing its technology towards artificial intelligence. The company's goal is to offer image editing services in the future that automatically identify the best shots from a large number of images, making it easier to create videos and films. GoPro Inc is headquartered in San Mateo, California, and employs around 1,200 people worldwide. The company has undergone various changes in recent years, including several rounds of layoffs and a realignment of its corporate strategy. Nevertheless, GoPro Inc remains an important player in the action camera and drone market. With the introduction of GoPro Hero9 Black, which was released in September 2020, the company surprised its fans with a significant front-facing LED display on cameras. GoPro Inc has established itself as a brand that stands for quality, innovation, and a spirit of adventure. Furthermore, the company is determined to further develop its technology and position itself as a leading provider of digital capture services. GoPro is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing GoPro's EBIT

GoPro's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of GoPro's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

GoPro's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in GoPro’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about GoPro stock

EBIT of GoPro amounted to -73.9 T USD -108.27 T

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — GoPro

All Key Metrics — GoPro