GoPro (GPRO) Stock Price

GoPro Price

NASDAQ·CLOSED
1.05
​
Market closed

Over the last 14 years GoPro grew revenue by 7.6% annually, reaching 651.54 M USD. Earnings per share have declined at 4.6% per year over the last 11 years. For GoPro, the net margin of -14.3% is down versus 32.0% a few years ago. The consensus 12-month price target for GoPro is 1.41 USD, about 34.5% above where the stock trades today. Of 7 analysts, 0 rate the stock a buy — an overall Sell consensus.

GoPro stock price

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

GoPro business model & stock analysis

GoPro Inc is a US-American company that was founded in 2002 by Nick Woodman. The idea was to develop a particularly robust and compact camera that would allow athletes and adventurers to document their experiences in high quality and share them with others. The first years were difficult as the company faced various technical problems and sales numbers stagnated. Woodman invested a lot of money in research and development to improve the quality of the cameras and add more features. In 2010, the breakthrough came when GoPro Inc presented its first HD camera. This camera was significantly more powerful than its predecessors and opened up new markets for the company. Since then, GoPro Inc has continuously expanded its range of camera accessories and additional functions and has also ventured into the drone technology market. GoPro cameras are popular today among outdoor athletes, travelers, vloggers, and professional filmmakers alike. The company offers a wide range of products, including entry-level and high-end models. One special feature is that GoPro Inc initially only distributes cameras to a limited extent, creating high demand and exclusivity. Only a few weeks or months after the initial release, the cameras are then produced on a larger scale and sold worldwide through various online shops and retailers. The business model of GoPro Inc is based on various pillars. On the one hand, the company earns from the sales of its cameras and accessory products, as well as from licensing its technology to other companies. In addition, GoPro also offers paid subscriptions that give customers access to special features, support, and content production tools. The focus here is on generating users who share high-quality and unique videos on social networks and YouTube. In recent years, GoPro Inc has also introduced a wide range of drones that allow customers to capture high-quality aerial shots. The flagship model, the GoPro Karma, stands out for its stability and flexibility and offers a variety of accessories for personalization. Although the drone market is highly competitive, GoPro Inc has a loyal fan base and offers products that stand out for their quality and innovation. In addition to selling traditional camera technology, GoPro Inc is also forward-looking and developing its technology towards artificial intelligence. The company's goal is to offer image editing services in the future that automatically identify the best shots from a large number of images, making it easier to create videos and films. GoPro Inc is headquartered in San Mateo, California, and employs around 1,200 people worldwide. The company has undergone various changes in recent years, including several rounds of layoffs and a realignment of its corporate strategy. Nevertheless, GoPro Inc remains an important player in the action camera and drone market. With the introduction of GoPro Hero9 Black, which was released in September 2020, the company surprised its fans with a significant front-facing LED display on cameras. GoPro Inc has established itself as a brand that stands for quality, innovation, and a spirit of adventure. Furthermore, the company is determined to further develop its technology and position itself as a leading provider of digital capture services.

Frequently asked questions about GoPro

GoPro Inc's business model revolves around designing, manufacturing, and selling versatile action cameras and related accessories. The company offers a range of high-quality devices that capture and share immersive content, catering to action enthusiasts and professional content creators alike. GoPro's cameras are known for their durability, waterproof capabilities, and advanced features, enabling users to document their adventures in various settings. Additionally, GoPro generates revenue through the sale of software applications, subscription services, and licensing agreements. The company's dedication to innovation and user-centric design has solidified its position as a leading player in the action camera industry.

GoPro Inc is primarily active in the consumer electronics industry.

The main competitors of GoPro Inc in the market include companies such as Sony Corporation, Garmin Ltd., and DJI Technology Co. These companies also offer various action cameras, drones, and other devices that compete with GoPro's products. However, GoPro Inc has managed to establish a strong brand presence and a loyal customer base through its innovative features, rugged design, and high-quality image capture. While facing competition in the market, GoPro Inc continues to focus on delivering cutting-edge technology and expanding its product portfolio to maintain its market position and appeal to adventure and sports enthusiasts.

GoPro Inc. is a renowned American technology company specializing in the design and manufacture of versatile cameras, drones, and accessories. Founded in 2002 by Nick Woodman, GoPro became a household name for its innovative action cameras. The company's breakthrough product, the HERO, revolutionized the way people capture and share their adventures. GoPro went public in 2014, marking a significant milestone in its growth. Over the years, the company expanded its product line to include high-quality drones like the Karma and advanced photography accessories. GoPro continues to thrive as a leading brand, empowering individuals to immortalize their experiences through its cutting-edge devices.

GoPro Inc has achieved several significant milestones since its inception. The company gained recognition with the launch of its first action camera, the GoPro HERO, in 2004. It continued to innovate by introducing successive camera models featuring advancements in technology, such as improved image stabilization and waterproof capabilities. GoPro went public in 2014, making its initial public offering one of the most successful consumer electronics IPOs in recent years. Additionally, the company expanded its product line to include drones and other accessories. Throughout its history, GoPro has maintained its position as a leading brand in the action camera market, continually pushing boundaries and capturing moments in unparalleled quality.

GoPro Inc is primarily present in multiple countries and regions worldwide. These include the United States, Canada, Europe, Asia, and Latin America.

GoPro Inc represents values of creativity, adventure, and innovation. As a company, GoPro is focused on empowering people to capture and share their most meaningful experiences through high-quality cameras and related accessories. The company's corporate philosophy centers around its commitment to providing versatile and durable products that enable users to document their adventures with exceptional clarity. GoPro Inc strives to encourage the pursuit of passions and inspire others to push their boundaries, whether it be in extreme sports, travel, or everyday moments. With its user-centric approach, GoPro is dedicated to enhancing the way people capture and relive their memories.

Analysts currently set an average price target of 1.41 USD for the GoPro stock (median: 1.41 USD), implying +21.8 % versus the latest price. The consensus is based on 7 analyst ratings.

6 analysts currently rate the GoPro stock: 0 recommend buying, 2 holding and 4 selling. For 2026, analysts expect GoPro to generate revenue of 543.13 M USD and earnings per share of -0.73 USD.

Converted at the current exchange rate, the GoPro share trades at 0.93 EUR (1.05 USD).

The GoPro share (GPRO) is listed on 10 stock exchanges, including: NASDAQ (GPRO), London (0R1C.L), SIX (Zürich) (GPROUSD.SW), XETRA (5G5.DE), Frankfurt (5G5.F), München (5G5.MU), Düsseldorf (5G5.DU), Wien (GPRO.VI).

GoPro Inc is an American technology company specializing in the production of action cameras and related accessories. The company was founded in 2002 by Nick Woodman and is headquartered in San Mateo, California. GoPro's business model is based on the sale of action cameras and accessories for various markets such as sports, leisure, film production, and journalism. The company offers a wide range of products, including camera models like the HERO series, the MAX series, and the FUSION series. GoPro cameras are known for their high quality, durable materials, high resolution, and compact size. In addition to cameras, GoPro also offers various accessories such as mounts, cases, batteries, chargers, and holders that are compatible with the cameras. The accessories are tailored to the needs of the customer to create an ideal and unique user experience. To further enhance customer interest in their products, the company has developed the GoPro App and GoPro Plus platforms. The app provides users with additional features such as live streaming, editing capabilities, and automatic content synchronization between devices. GoPro Plus offers a cloud storage platform where users can securely store their recordings. Through innovative technologies like HyperSmooth, TimeWarp, and SuperPhoto, GoPro has been able to differentiate itself from other camera and accessory manufacturers in the market. These innovative technologies improve the user experience and the quality of the results. In recent years, the company has also invested in various initiatives and partnerships to increase its reach and visibility. It has formed partnerships with events such as X Games and Red Bull, and has also engaged with major brands like Apple and Google. GoPro's offerings go beyond cameras and accessories, including various services such as customer support, repairs, and warranties. With a range of customer support options like phone, email, and live chat, GoPro is able to quickly and effectively meet the needs of its customers. GoPro's business model is focused on an increasingly demanding consumer base that seeks high-quality and functional products. Through innovative products and services, the company has expanded its market position and become a leading provider of action cameras and accessories.

The expected revenue of GoPro is 543.13 M USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of GoPro is -115.01 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of GoPro is currently -1.45. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the GoPro stock.

The price-to-sales ratio (P/S) of GoPro is currently 0.31. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the GoPro stock.

The Eulerpool Quality Score for GoPro is 1/10.

The ISIN of GoPro is US38268T1034. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of GoPro is A1XE7G. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of GoPro is GPRO. The ticker symbol is used to trade GoPro shares on the stock exchange.

Fair ValueTerminal
0.89 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Household Durables
Number of shares
Employees
Revenue per Employee
1.02 M USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website gopro.com
Currency
USD
Initial public offering
Jun 26, 2014
ISIN
US38268T1034
Cusip
38268T103
Sedol
BMNQC35
Market capitalization
167.72 M USDMicro Cap
52-Week Range
PEG
—
P/E ratio
P/Ee 2026
-1.45
P/Ee 2027
-104.24
P/Ee 2028
8.75
P/S
P/Se
0.31
EV/EBIT
—
P/B Ratio
2.19
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-61.29 %
Last updated Oct 17, 2026, 6:56 PM

GoPro Ticker

DÜSSELDORF · 5G5.DUFRANKFURT · 5G5.FLONDON · 0R1C.LLONDON STOCK EXCHANGE · 0R1C.LMILAN · 1GPRO.MIMUNICH · 5G5.MUNASDAQ · GPROSIX · GPROUSD.SWVIENNA · GPRO.VIXETRA · 5G5.DE

GoPro FIGI

GPRO:US · BBG001LWHLJ8GPRO:UA · BBG006JJTX28GPRO:UC · BBG006JJTX37GPRO:UN · BBG006JJTX55GPRO:UP · BBG006JJTX64GPRO:UB · BBG006JJTX82GPRO:UM · BBG006JJTXB8GPRO:UX · BBG006JJTXC7GPRO:UD · BBG006JJTXK8GPRO:UW · BBG006JJTXM6GPRO:UF · BBG006JJTXN5GPRO:VY · BBG006JJTXP3

All fundamentals and in-depth analysis of GoPro

Our stock analysis for GoPro stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of GoPro. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.