GoPro (GPRO) Stock Price
GoPro Price
Over the last 14 years GoPro grew revenue by 7.6% annually, reaching 651.54 M USD. Earnings per share have declined at 4.6% per year over the last 11 years. For GoPro, the net margin of -14.3% is down versus 32.0% a few years ago. The consensus 12-month price target for GoPro is 1.41 USD, about 142.3% above where the stock trades today. Of 7 analysts, 0 rate the stock a buy — an overall Sell consensus. GoPro's share price has lost 60.9% over the last twelve months.
GoPro stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of GoPro over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how GoPro stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing GoPro's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | GoPro Price |
|---|---|
| 8/28/2026 | 0.58 USD |
| 8/27/2026 | 0.62 USD |
| 8/26/2026 | 0.60 USD |
| 8/25/2026 | 0.61 USD |
| 8/24/2026 | 0.61 USD |
| 8/21/2026 | 0.63 USD |
| 8/20/2026 | 0.62 USD |
| 8/19/2026 | 0.62 USD |
| 8/18/2026 | 0.59 USD |
| 8/17/2026 | 0.61 USD |
| 8/14/2026 | 0.60 USD |
| 8/13/2026 | 0.63 USD |
| 8/12/2026 | 0.60 USD |
| 8/10/2026 | 0.70 USD |
| 8/7/2026 | 0.73 USD |
| 8/6/2026 | 0.73 USD |
| 8/5/2026 | 0.72 USD |
| 8/4/2026 | 0.76 USD |
| 8/3/2026 | 0.76 USD |
| 7/31/2026 | 0.75 USD |
| 7/30/2026 | 0.71 USD |
| 7/29/2026 | 0.69 USD |
| 7/27/2026 | 0.69 USD |
| 7/23/2026 | 0.69 USD |
| 7/22/2026 | 0.74 USD |
| 7/21/2026 | 0.72 USD |
| 7/20/2026 | 0.68 USD |
| 7/17/2026 | 0.66 USD |
| 7/16/2026 | 0.68 USD |
| 7/15/2026 | 0.70 USD |
GoPro Revenue, EBIT, Net Income
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GoPro Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEB USD |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEM USD |
| EBITM USD |
| EBIT MARGIN% |
| NET INCOMEM USD |
| NET INCOME GROWTH% |
| SHARESM |
| 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e | 2028e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0.99 | 1.39 | 1.62 | 1.19 | 1.18 | 1.15 | 1.19 | 0.89 | 1.16 | 1.09 | 1.01 | 0.80 | 0.65 | 0.54 | 0.74 | 0.80 |
| 87.26 | 41.52 | 16.14 | -26.81 | -0.51 | -2.63 | 4.01 | -25.38 | 30.30 | -5.86 | -8.05 | -20.30 | -18.73 | -16.59 | 35.36 | 9.12 |
| 36.65 | 44.98 | 41.57 | 38.90 | 32.57 | 31.45 | 34.51 | 35.24 | 41.09 | 37.15 | 32.14 | 33.83 | 33.64 | 33.64 | 33.64 | 33.64 |
| 361.00 | 627.00 | 673.00 | 461.00 | 384.00 | 361.00 | 412.00 | 314.00 | 477.00 | 406.00 | 323.00 | 271.00 | 219.00 | 182.67 | 247.26 | 269.80 |
| 98.00 | 187.00 | 54.00 | -372.00 | -162.00 | -93.00 | -2.00 | -41.00 | 113.00 | 38.00 | -75.00 | -135.00 | -82.00 | -23.00 | -31.00 | -34.00 |
| 9.95 | 13.41 | 3.34 | -31.39 | -13.74 | -8.10 | -0.17 | -4.60 | 9.73 | 3.48 | -7.46 | -16.85 | -12.60 | -4.24 | -4.22 | -4.24 |
| 60.00 | 128.00 | 36.00 | -419.00 | -182.00 | -109.00 | -14.00 | -66.00 | 371.00 | 28.00 | -53.00 | -432.00 | -93.00 | -115.00 | -1.00 | 19.00 |
| 87.50 | 113.33 | -71.88 | -1,263.89 | -56.56 | -40.11 | -87.16 | 371.43 | -662.12 | -92.45 | -289.29 | 715.09 | -78.47 | 23.66 | -99.13 | -2,000.00 |
| 112.11 | 146.72 | 137.09 | 142.90 | 136.89 | 143.24 | 147.05 | 156.46 | 162.74 | 155.34 | 151.08 | 153.11 | 158.58 | 158.58 | 158.58 | 158.58 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales GoPro generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue GoPro retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare GoPro's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares GoPro has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against GoPro's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
GoPro stock margins
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GoPro Stock Revenue, EBIT, Earnings per Share
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GoPro business model & stock analysis
GoPro SWOT Analysis
Strengths
GoPro Inc has established a strong brand image in the action camera market.
The company's high-quality and durable products have gained a loyal customer base.
Weaknesses
GoPro Inc's heavy dependence on the action camera market makes it susceptible to changing consumer trends and competition.
The company has faced challenges in expanding its product portfolio beyond action cameras.
Opportunities
GoPro Inc can leverage its brand recognition and expand into adjacent markets, such as drones and virtual reality.
The increasing popularity of adventure sports provides an opportunity for the company to target a growing customer segment.
Threats
Intense competition from other action camera manufacturers poses a threat to GoPro Inc's market share.
The rapid advancement of smartphone camera technology could potentially make standalone action cameras less relevant.
GoPro Employees
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GoPro Segments
GoPro Revenue by Segment
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GoPro Revenue by Region
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GoPro Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
GoPro historical P/E ratio, EBIT multiple, and P/S ratio
GoPro annual returns
Details
Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
GoPro shares outstanding
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Current GoPro forecasts and price targets in September 2026
Analyst Price Targets 2026GoPro Analyst Rating Actions
| Date | Firm | Action | Rating | Reliability |
|---|---|---|---|---|
| 8/7/2024 | Maintained | Neutral | 58 | |
| 5/8/2024 | Maintained | Neutral | 58 | |
| 4/30/2024 | Maintained | Neutral | 58 | |
| 2/8/2024 | Downgrade | OutperformNeutral | 58 | |
| 12/12/2023 | Downgrade | Equal WeightUnderweight | 51 | |
| 11/8/2023 | Maintained | Outperform | 58 | |
| 11/8/2023 | Maintained | Equal Weight | 51 | |
| 8/4/2023 | Maintained | Equal Weight | 51 | |
| 5/10/2023 | Maintained | Outperform | 58 | |
| 5/10/2023 | Maintained | Equal Weight | 51 |
Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.
GoPro Earnings Calls
GoPro Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 8/10/2026 | 0.02USD | - | -USD | - | 2026 Q2 |
| 5/11/2026 | -0.04USD | - | -USD | - | 2026 Q1 |
| 3/5/2026 | 0.04USD | - | -USD | - | 2025 Q4 |
| 8/11/2025 | -0.06USD | - | -USD | - | 2025 Q2 |
| 11/7/2024 | -0.04USD | - | 260.10 MUSD | - | 2024 Q3 |
| 5/7/2024 | -0.07USD | - | 197.82 MUSD | - | 2024 Q1 |
| 1/31/2024 | 0.03USD | - | 332.65 MUSD | - | 2023 Q4 |
| 8/2/2023 | 0.06USD | - | 256.51 MUSD | - | 2023 Q2 |
| 5/3/2023 | 0.01USD | - | 216.48 MUSD | - | 2023 Q1 |
| 2/1/2023 | 0.09USD | - | 327.64 MUSD | - | 2022 Q4 |
EESG©
Eulerpool ESG Scorecard© for the GoPro stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
GoPro shareholder structure
| % | Name |
|---|---|
5.85923% | |
3.72093% | |
3.62852% | |
2.90724% | |
2.74937% | |
2.74937% |
GoPro Beneficial Ownership Filings (SEC 13D/G)
| Stake | Holder | Filing |
|---|---|---|
28.69% | SEC ↗ | |
28.69% | SEC ↗ | |
16.80% | SEC ↗ | |
16.10% | SEC ↗ | |
15.30% | SEC ↗ | |
15.30% | SEC ↗ | |
15.30% | SEC ↗ | |
9.90% | SEC ↗ | |
9.86% | SEC ↗ | |
9.70% | SEC ↗ |
GoPro Executives and Management Board
9 members · avg. age 59 · 33 % women
Mr. Nicholas Woodman (49)
Chairman of the Board, Chief Executive Officer · since 2004
2.37 M USD
Management
Mr. Brian McGee (65)
Chief Financial Officer, Chief Operating Officer, Executive Vice President
Mr. Dean Jahnke (51)
Senior Vice President - Global Sales and Channel Marketing
Board of Directors
Ms. Susan Lyne (73)
Independent Director
Ms. Shaz Kahng (61)
Independent Director
Mr. Tyrone Ahmad-Taylor (57)
Lead Independent Director
Ms. Emily Culp Hogue (49)
Independent Director
Mr. Michael Dennison (57)
Independent Director
Mr. Miguel Lopez Ben (65)
Independent Director
GoPro Supply Chain
GoPro Supply Chain
Correlation: how closely stock prices move together
| # | Name | Trend | |||
|---|---|---|---|---|---|
| 1 | 0.87 | 0.75 | 0.83 | ||
| 2 | 0.54 | 0.59 | 0.74 | ||
| 3 | 0.78 | 0.30 | 0.72 | ||
| 4 | 0.82 | 0.39 | 0.71 | ||
| 5 | 0.88 | 0.64 | 0.68 |
| # | Name | Trend | |||
|---|---|---|---|---|---|
| 1 | -0.79 | -0.63 | — | ||
| 2 | 0.59 | 0.51 | — | ||
| 3 | Baozun A | 0.69 | 0.68 | — | |
| 4 | 0.16 | -0.24 | -0.76 | ||
| 5 | -0.01 | 0.14 | -0.52 |
Frequently asked questions about GoPro
GoPro Inc's business model revolves around designing, manufacturing, and selling versatile action cameras and related accessories. The company offers a range of high-quality devices that capture and share immersive content, catering to action enthusiasts and professional content creators alike. GoPro's cameras are known for their durability, waterproof capabilities, and advanced features, enabling users to document their adventures in various settings. Additionally, GoPro generates revenue through the sale of software applications, subscription services, and licensing agreements. The company's dedication to innovation and user-centric design has solidified its position as a leading player in the action camera industry.
GoPro Inc is primarily active in the consumer electronics industry.
The main competitors of GoPro Inc in the market include companies such as Sony Corporation, Garmin Ltd., and DJI Technology Co. These companies also offer various action cameras, drones, and other devices that compete with GoPro's products. However, GoPro Inc has managed to establish a strong brand presence and a loyal customer base through its innovative features, rugged design, and high-quality image capture. While facing competition in the market, GoPro Inc continues to focus on delivering cutting-edge technology and expanding its product portfolio to maintain its market position and appeal to adventure and sports enthusiasts.
GoPro Inc. is a renowned American technology company specializing in the design and manufacture of versatile cameras, drones, and accessories. Founded in 2002 by Nick Woodman, GoPro became a household name for its innovative action cameras. The company's breakthrough product, the HERO, revolutionized the way people capture and share their adventures. GoPro went public in 2014, marking a significant milestone in its growth. Over the years, the company expanded its product line to include high-quality drones like the Karma and advanced photography accessories. GoPro continues to thrive as a leading brand, empowering individuals to immortalize their experiences through its cutting-edge devices.
GoPro Inc has achieved several significant milestones since its inception. The company gained recognition with the launch of its first action camera, the GoPro HERO, in 2004. It continued to innovate by introducing successive camera models featuring advancements in technology, such as improved image stabilization and waterproof capabilities. GoPro went public in 2014, making its initial public offering one of the most successful consumer electronics IPOs in recent years. Additionally, the company expanded its product line to include drones and other accessories. Throughout its history, GoPro has maintained its position as a leading brand in the action camera market, continually pushing boundaries and capturing moments in unparalleled quality.
GoPro Inc is primarily present in multiple countries and regions worldwide. These include the United States, Canada, Europe, Asia, and Latin America.
GoPro Inc represents values of creativity, adventure, and innovation. As a company, GoPro is focused on empowering people to capture and share their most meaningful experiences through high-quality cameras and related accessories. The company's corporate philosophy centers around its commitment to providing versatile and durable products that enable users to document their adventures with exceptional clarity. GoPro Inc strives to encourage the pursuit of passions and inspire others to push their boundaries, whether it be in extreme sports, travel, or everyday moments. With its user-centric approach, GoPro is dedicated to enhancing the way people capture and relive their memories.
Analysts currently set an average price target of 1.41 USD for the GoPro stock (median: 1.41 USD), implying +14.9 % versus the latest price. The consensus is based on 7 analyst ratings.
7 analysts currently rate the GoPro stock: 0 recommend buying, 3 holding and 4 selling. For 2026, analysts expect GoPro to generate revenue of 543.13 M USD and earnings per share of -0.73 USD.
Converted at the current exchange rate, the GoPro share trades at 0.50 EUR (0.58 USD).
The GoPro share (GPRO) is listed on 10 stock exchanges, including: NASDAQ (GPRO), XETRA (5G5.DE), Frankfurt (5G5.F), München (5G5.MU), Düsseldorf (5G5.DU), London (0R1C.L), London (0R1C.L), SIX (Zürich) (GPROUSD.SW).
GoPro Inc is an American technology company specializing in the production of action cameras and related accessories. The company was founded in 2002 by Nick Woodman and is headquartered in San Mateo, California. GoPro's business model is based on the sale of action cameras and accessories for various markets such as sports, leisure, film production, and journalism. The company offers a wide range of products, including camera models like the HERO series, the MAX series, and the FUSION series. GoPro cameras are known for their high quality, durable materials, high resolution, and compact size. In addition to cameras, GoPro also offers various accessories such as mounts, cases, batteries, chargers, and holders that are compatible with the cameras. The accessories are tailored to the needs of the customer to create an ideal and unique user experience. To further enhance customer interest in their products, the company has developed the GoPro App and GoPro Plus platforms. The app provides users with additional features such as live streaming, editing capabilities, and automatic content synchronization between devices. GoPro Plus offers a cloud storage platform where users can securely store their recordings. Through innovative technologies like HyperSmooth, TimeWarp, and SuperPhoto, GoPro has been able to differentiate itself from other camera and accessory manufacturers in the market. These innovative technologies improve the user experience and the quality of the results. In recent years, the company has also invested in various initiatives and partnerships to increase its reach and visibility. It has formed partnerships with events such as X Games and Red Bull, and has also engaged with major brands like Apple and Google. GoPro's offerings go beyond cameras and accessories, including various services such as customer support, repairs, and warranties. With a range of customer support options like phone, email, and live chat, GoPro is able to quickly and effectively meet the needs of its customers. GoPro's business model is focused on an increasingly demanding consumer base that seeks high-quality and functional products. Through innovative products and services, the company has expanded its market position and become a leading provider of action cameras and accessories.
The expected revenue of GoPro is 543.13 M USD. This figure is based on current financial data and reflects the company's business performance.
The expected profit of GoPro is -115.01 M USD. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of GoPro is currently -0.80. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the GoPro stock.
The price-to-sales ratio (P/S) of GoPro is currently 0.17. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the GoPro stock.
The Eulerpool Quality Score for GoPro is 1/10.
The ISIN of GoPro is US38268T1034. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of GoPro is A1XE7G. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of GoPro is GPRO. The ticker symbol is used to trade GoPro shares on the stock exchange.
GoPro paid dividends every year for the past 0 years.
GoPro is assigned to the 'Cyclical consumption' sector.
The dividends of GoPro are distributed in USD.
GoPro stock
GoPro Peer Group
GoPro Ticker
GoPro FIGI
All fundamentals and in-depth analysis of GoPro
Our stock analysis for GoPro stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of GoPro. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.