Super Retail Group Stock

Super Retail Group ROCE

The Return on Capital Employed (ROCE) of Super Retail Group (SUL.AX) as of Aug 14, 2026 is 28.50 %. In the previous year, Return on Capital Employed (ROCE) was 28.36 % — a change of 0.50% (higher).

ROCE

28.50 %

YoY

0.50%

Last updated:

In 2026, Super Retail Group's return on capital employed (ROCE) was 28.50 %, a 0.50% increase from the 28.36 % ROCE in the previous year.

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Super Retail Group Stock analysis

What does Super Retail Group do? Super Retail Group Ltd is an Australian company that was founded in 1972. The company was originally established as an automated group of auto parts retailers and has since grown to become one of the largest retailers in Australia. The company currently operates over 670 retail stores throughout Australia and New Zealand, offering a wide range of products. The business model of Super Retail Group Ltd focuses on providing high-quality products to meet the needs and desires of customers. The company is divided into four divisions, including the Supercheap Auto Division, BCF (Boating, Camping and Fishing) Division, Macpac Division, and Rebel Division. The Supercheap Auto Division sells products such as auto parts, tools, and accessories. The BCF Division offers products for sports enthusiasts such as anglers, campers, and boaters. The Macpac Division sells outdoor clothing and equipment. And the Rebel Division specializes in sports apparel and fitness products. Super Retail Group Ltd offers a wide selection of products ranging from batteries, car care products, and tools to tents, fishing lines, and fitness equipment. The product range also includes various brands, including the Supercheap Auto private label, the Australian outdoor label Macpac, and several international brands. The company is headquartered in Brisbane, Australia, and employs over 12,000 employees. Super Retail Group Ltd is listed on the Australian stock exchange and has a customer reach of over 10 million. In recent years, the company has also invested in expansion to increase its presence in new markets in Australia and New Zealand. Super Retail Group Ltd has undergone a number of changes throughout its history. It was first established as an auto parts distributor in 1973, but over the years, it expanded its business and added new divisions. In 2004, the company introduced a new brand, Supercheap Auto, to expand its retail activities. Since then, the company has expanded its business through the acquisition of other retailers to broaden its product range and customer base. In recent years, Super Retail Group Ltd has also launched sustainability initiatives. One of these is the "Planet Ark" program for recycling car batteries. Under this program, the company collects used car batteries and recycles them to reduce environmental impact. The company has also committed to reducing waste production and lowering carbon emissions to minimize environmental impact. Overall, Super Retail Group Ltd has established itself as one of the leading companies in the retail sector in Australia and New Zealand. With a wide range of products and a clear focus on customer needs, the company has achieved a strong market position. The expansion into new markets and the focus on sustainability demonstrate that the company is striving to be successful in the future. Super Retail Group is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Super Retail Group's Return on Capital Employed (ROCE)

Super Retail Group's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Super Retail Group's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Super Retail Group's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Super Retail Group’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Super Retail Group stock

Return on Capital Employed (ROCE) of Super Retail Group is 28.50 % in 2026.

Return on Capital Employed (ROCE) of Super Retail Group changed from 28.36 % to 28.50 %, representing a 0.50% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Super Retail Group since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Super Retail Group with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Super Retail Group

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