Super Retail Group (SUL.AX) Stock Price

Super Retail Group Price

ASX·CLOSED
12.52
​
Market closed

Revenue has compounded at 10.5% per year over the past 19 years to 4.20 B AUD. Earnings per share have grown at 8.4% per year over the last 19 years. Super Retail Group's net margin stands at 4.9%, down from 6.8% several years earlier. Super Retail Group currently offers a dividend yield of about 6.44%. The payout ratio is around 96% of earnings. The dividend has grown at 9.6% per year over the past 19 years. Analysts set a median price target of 16.78 AUD, implying 34.0% above the current price. Of 18 analysts, 10 rate the stock a buy — an overall Buy consensus.

Super Retail Group stock price

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Super Retail Group business model & stock analysis

Super Retail Group Ltd is an Australian company that was founded in 1972. The company was originally established as an automated group of auto parts retailers and has since grown to become one of the largest retailers in Australia. The company currently operates over 670 retail stores throughout Australia and New Zealand, offering a wide range of products. The business model of Super Retail Group Ltd focuses on providing high-quality products to meet the needs and desires of customers. The company is divided into four divisions, including the Supercheap Auto Division, BCF (Boating, Camping and Fishing) Division, Macpac Division, and Rebel Division. The Supercheap Auto Division sells products such as auto parts, tools, and accessories. The BCF Division offers products for sports enthusiasts such as anglers, campers, and boaters. The Macpac Division sells outdoor clothing and equipment. And the Rebel Division specializes in sports apparel and fitness products. Super Retail Group Ltd offers a wide selection of products ranging from batteries, car care products, and tools to tents, fishing lines, and fitness equipment. The product range also includes various brands, including the Supercheap Auto private label, the Australian outdoor label Macpac, and several international brands. The company is headquartered in Brisbane, Australia, and employs over 12,000 employees. Super Retail Group Ltd is listed on the Australian stock exchange and has a customer reach of over 10 million. In recent years, the company has also invested in expansion to increase its presence in new markets in Australia and New Zealand. Super Retail Group Ltd has undergone a number of changes throughout its history. It was first established as an auto parts distributor in 1973, but over the years, it expanded its business and added new divisions. In 2004, the company introduced a new brand, Supercheap Auto, to expand its retail activities. Since then, the company has expanded its business through the acquisition of other retailers to broaden its product range and customer base. In recent years, Super Retail Group Ltd has also launched sustainability initiatives. One of these is the "Planet Ark" program for recycling car batteries. Under this program, the company collects used car batteries and recycles them to reduce environmental impact. The company has also committed to reducing waste production and lowering carbon emissions to minimize environmental impact. Overall, Super Retail Group Ltd has established itself as one of the leading companies in the retail sector in Australia and New Zealand. With a wide range of products and a clear focus on customer needs, the company has achieved a strong market position. The expansion into new markets and the focus on sustainability demonstrate that the company is striving to be successful in the future.

Frequently asked questions about Super Retail Group

The business model of Super Retail Group Ltd revolves around being a leading retailer in Australia, providing a wide range of products across multiple categories. Super Retail Group operates through various retail brands, including Supercheap Auto, Rebel, BCF (Boating Camping Fishing), and Macpac. The company focuses on offering quality and affordable products to meet the diverse needs of customers. By adopting a multi-brand strategy, Super Retail Group aims to capture a broad customer base and maintain a strong market position. With a customer-centric approach and continuous innovation, Super Retail Group aims to deliver exceptional value and experiences to its customers while driving sustainable growth and profitability.

Super Retail Group Ltd is primarily active in the retail industry.

The main competitors of Super Retail Group Ltd in the market include companies such as Kathmandu Holdings Ltd, Wesfarmers Ltd, and Harvey Norman Holdings Ltd.

Super Retail Group Ltd is an Australian retail company that was founded in 1972. Originally known as Super Cheap Auto, the company started as a single automotive parts store in Brisbane. Over the years, it expanded its product range and acquired other retail brands, such as Rebel Sport, Amart Sports, BCF, and Ray's Outdoors. In 1998, the company changed its name to Super Retail Group to reflect its diverse retail business. Today, Super Retail Group is a leading provider of auto, sports, and outdoor leisure products in Australia, operating over 670 stores nationwide. The company's focus on customer satisfaction and quality products has helped it maintain a strong presence in the retail industry.

Super Retail Group Ltd, a leading Australian retail company, has achieved several significant milestones throughout its history. The company has successfully expanded its retail footprint with over 670 stores across Australia, New Zealand, and China. Super Retail Group Ltd has consistently delivered strong financial performance, marked by a steady increase in revenue and profit. It has also demonstrated a commitment to sustainability and corporate social responsibility by adopting various initiatives to reduce its environmental impact. Furthermore, the company has received recognition for its outstanding customer service and quality products, cementing its position as a trusted household name in the retail industry.

Super Retail Group Ltd primarily operates in Australia and New Zealand. As a leading retail company, Super Retail Group Ltd has a strong presence in these two countries, offering a wide range of products and services to customers. With its extensive network of stores and online platforms, the company serves a diverse customer base and continues to expand its market reach. Super Retail Group Ltd's focus on these regions allows it to cater to the specific needs and preferences of local consumers, ensuring a successful presence in the Australian and New Zealand markets.

Super Retail Group Ltd represents a strong set of values and a corporate philosophy centered around customer satisfaction and value creation. With a commitment to providing quality products and outstanding service, the company aims to enhance the lifestyles of its customers. Operating under popular brands such as Supercheap Auto, Rebel, BCF, Macpac, and Rays, Super Retail Group Ltd prioritizes innovation, teamwork, and integrity. By continuously adapting to customer needs and delivering exceptional experiences, the company has established itself as a trusted leader in the retail industry. Super Retail Group Ltd strives to uphold its core values while fostering growth and success for both customers and stakeholders.

Analysts currently set an average price target of 16.53 AUD for the Super Retail Group stock (median: 16.78 AUD), implying +32.0 % versus the latest price. The consensus is based on 18 analyst ratings.

18 analysts currently rate the Super Retail Group stock: 10 recommend buying, 6 holding and 2 selling.

Converted at the current exchange rate, the Super Retail Group share trades at 7.71 EUR (12.52 AUD).

The Super Retail Group share (SUL.AX) is listed on 1 stock exchanges, including: ASX (SUL.AX).

The Super Retail Group Ltd is a leading retail company based in Australia. The company specializes in selling products in the sports, leisure, automotive, and camping accessories sectors. They serve customers across Australia and New Zealand with a wide range of products and services. The group operates various retail formats, such as "Supercheap Auto," "BCF Boating Camping Fishing," "Macpac," "Rays Outdoors," and "Ideal Electrical." These retail formats operate in different categories of the retail industry. Supercheap Auto, BCF, and Rays Outdoors operate in the automotive and camping accessories sectors, while Macpac and Rays Outdoors specialize in outdoor clothing and equipment. Ideal Electrical specializes in the sale of electrical products and services. The Super Retail Group has established a strong market position in Australia and New Zealand. They offer their customers high-quality products at competitive prices. These products range from auto repair and care products to camping accessories and outdoor clothing. The products are sourced from well-known brands that customers know and trust. The business model of the Super Retail Group is based on a vertical retail model. This means they strive to produce as many products as possible themselves, thereby gaining more control over the value chain. This allows them to improve the quality of their products and make prices more competitive. Another important aspect of the business model is the comprehensive range of services. The group offers a variety of services to meet customer needs. These include repair and maintenance services for cars, as well as camping equipment and accessories. They also offer financing options and product insurance. The Super Retail Group also operates a loyalty program called "Sua Rewards." Customers can earn points when they shop at any of the retail formats. These points can be redeemed for discounts or products. This loyalty program increases customer loyalty and enhances customer retention. To better serve their customers, the Super Retail Group has also developed an online platform called "Supershop." Customers can shop and order products 24/7 through this platform. By expanding their online presence, the Super Retail Group aims to reach more customers and increase their growth. In summary, the business model of the Super Retail Group is based on high-quality products, comprehensive services, a vertical retail model, and a loyalty program. They serve customers across Australia and New Zealand with a wide range of products and services. Their online presence will continue to be expanded in order to better serve their customers.

The revenue of Super Retail Group is 4.20 B AUD. This figure is based on current financial data and reflects the company's business performance.

The profit of Super Retail Group is 205.90 M AUD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Super Retail Group is currently 13.81. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Super Retail Group stock.

The price-to-sales ratio (P/S) of Super Retail Group is currently 0.68. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Super Retail Group stock.

The Eulerpool Quality Score for Super Retail Group is 5/10.

The ISIN of Super Retail Group is AU000000SUL0. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The ticker of Super Retail Group is SUL.AX. The ticker symbol is used to trade Super Retail Group shares on the stock exchange.

Fair ValueTerminal
12.90 AUD
Over-/UndervaluationTerminal
Fairly valued
Industry
Specialty Retail
Number of shares
Employees
Revenue per Employee
349,983.33 AUD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Country
Australia
Currency
AUD
Initial public offering
Jul 6, 2004
ISIN
AU000000SUL0
Cusip
Q88009107
Sedol
B01C7R0
Market capitalization
2.83 B AUDMid Cap
52-Week Range
Revenue growth (10Y) > 5%
Revenue growth (3Y) > 5 %
EBIT growth (10Y) > 5%
EBIT growth (3Y) > 5 %
Net debt < 4x EBIT
Profitable since 10Y+
EBIT Drawdown (10Y) < 50%
Return on Equity (ROE) > 15%
ROCE > 15%
Return Expectation > 10%
PEG
2.27
P/E ratio
P/Ee 2027
12.27
P/Ee 2028
11.52
P/Ee 2029
10.74
P/Ee 2030
10.37
P/Ee 2031
9.14
P/S
P/Se
0.65
EV/EBIT
10.66
P/B Ratio
2.18
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
7.85 %
Gross Margin
45.70 %
EBIT Margin
9.23 %
Net Margin
4.90 %
EPS (Earnings Per Share)
0.91 AUD
Net Debt / EBIT
3.37
Debt/Equity
1.02
Dividend
Dividend yield
6.44 %
Est. Dividend Yield
6.53 %
Payout Ratio
95.52 %
Dividend growth Ø5Y
-4.23 %
Dividend payments per year
2
Dividend paid since
21 years
Dividend not reduced since
0 years
Dividend increased since
0 years
Dividend withholding tax
30.00 %
Last updated Sep 28, 2026, 9:15 AM

Super Retail Group Ticker

ASX · SUL.AX

Super Retail Group FIGI

SUL:AU · BBG000BF8GK7SUL:AT · BBG000BF8GS9SUL:AH · BBG002F3G610SULEUR:EO · BBG0063JXHH9SULEUR:XH · BBG0063JXHL4SULEUR:XF · BBG0063JXHN2SULEUR:XE · BBG0063JXHQ9SULEUR:XJ · BBG0063JXHR8SULEUR:XL · BBG0063JXHS7SULEUR:XG · BBG0063JXHT6SULEUR:XO · BBG0063JXHV3SULEUR:XS · BBG0063JXHZ9