Sturm Ruger & Company

Sturm Ruger & Company ROCE

The Return on Capital Employed (ROCE) of Sturm Ruger & Company (RGR) as of Oct 8, 2026 is -4.09 %. In the previous year, Return on Capital Employed (ROCE) was 9.90 % — a change of -141.32% (lower).

ROCE

-4.09 %

YoY

-141.32%

Last updated:

In 2025, Sturm Ruger & Company's return on capital employed (ROCE) was -4.09 %, a -141.32% increase from the 9.90 % ROCE in the previous year.

The Sturm Ruger & Company ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2018
25.40 USD
Jan 1, 2019
13.79 USD
Jan 1, 2020
45.01 USD
Jan 1, 2021
55.89 USD
Jan 1, 2022
32.66 USD
Jan 1, 2023
15.70 USD
Jan 1, 2024
9.90 USD
Jan 1, 2025
-4.09 USD
The Sturm Ruger & Company ROCE history
YEARROCEYoY
-4.09 %-141.32%
9.90 %-36.92%
15.70 %-51.93%
32.66 %-41.56%
55.89 %+24.17%
45.01 %+226.33%
13.79 %-45.70%
25.40 %-23.55%
33.23 %-34.94%
51.07 %+23.02%
41.51 %+36.66%
30.38 %—
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Sturm Ruger & Company Stock analysis

What does Sturm Ruger & Company do? Sturm Ruger & Company Inc, or simply Ruger, is an American firearm manufacturer founded in 1949 by William Ruger and Alexander Sturm. The company originally started in a small garage in Southport, Connecticut, where Ruger designed his first firearms. Ruger has achieved several milestones throughout its history. In the 1960s, the company revolutionized the handgun market with the introduction of the Ruger Number series, a line of revolvers that were popular among both sport shooters and law enforcement for their simplicity and reliability. In the 1980s, Ruger developed its first polymer-based pistol model, the Ruger P85, expanding its product portfolio. Ruger's business model focuses on producing firearms for the civilian and military markets. Their products are used by private citizens, law enforcement agencies, military, and security companies worldwide. Ruger is known for manufacturing semi-automatics, revolvers, shotguns, and rifles, as well as specialty weapons such as Tasers and air pistols. Another important aspect of the company is its exports of firearms to many countries around the world. Ruger has established itself as a reliable partner for armed forces and governments. In the past, Ruger has faced controversies related to the firearms trade and the use of firearms in crimes. However, Ruger has always emphasized its support for firearm regulation and the responsible use of firearms by its customers. Ruger is divided into three business segments: handguns, long guns, and professional firearms. Each section focuses on manufacturing and selling specific types of firearms. The handguns segment includes semi-automatic pistols, revolvers, and shotguns targeted at private buyers and law enforcement. These firearms are suitable for a variety of purposes, including self-defense, sports, and hunting. Long guns consist of rifles, carbines, and shotguns used for hunting large game species. They are also employed by military and law enforcement for specific tasks. Ruger's professional firearms business segment concentrates on developing and manufacturing specialty weapons for military, law enforcement, and security companies. This includes weapons like the Sturm-Ruger SR9 or the Sturm-Ruger 5.56mm rifle. Overall, Ruger offers a wide range of firearms suitable for almost any type of buyer. The company's products are renowned for their high quality, reliability, and innovation. In recent years, Ruger has increased its efforts in innovation and technology investments. The company has established a dedicated technology division focused on developing new products and improving existing ones. Ruger is a successful company with a long history in the firearms industry. Its products are in demand worldwide, and it is expected to continue playing a significant role in the firearms industry in the future. Sturm Ruger & Company is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Sturm Ruger & Company's Return on Capital Employed (ROCE)

Sturm Ruger & Company's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Sturm Ruger & Company's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Sturm Ruger & Company's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Sturm Ruger & Company’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Sturm Ruger & Company stock

Return on Capital Employed (ROCE) of Sturm Ruger & Company is -4.09 % in 2025.

Return on Capital Employed (ROCE) of Sturm Ruger & Company changed from 9.90 % to -4.09 %, representing a -141.32% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Sturm Ruger & Company since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Sturm Ruger & Company with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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Profitability — Sturm Ruger & Company

All Key Metrics — Sturm Ruger & Company