Sturm Ruger & Company (RGR) Stock Price

Sturm Ruger & Company Price

NYSE·CLOSED
38.94USD+0.39 (+0.99 %)
Market closed

Over the last 19 years Sturm Ruger & Company grew revenue by 6.4% annually, reaching 546.06 M USD. Earnings per share have grown at 23.6% per year over the last 18 years. For Sturm Ruger & Company, the net margin of -0.8% is down versus 21.3% a few years ago. At today's price the dividend yield works out to roughly 1.59%. The dividend has grown at 4.5% per year over the past 16 years. The consensus 12-month price target for Sturm Ruger & Company is 45.39 USD, about 16.6% above where the stock trades today. Of 6 analysts, 4 rate the stock a buy — an overall Buy consensus. The stock trades about 35% above its 52-week low.

Sturm Ruger & Company stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Sturm Ruger & Company over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Sturm Ruger & Company stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Sturm Ruger & Company's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Sturm Ruger & Company Stock Price History
DateSturm Ruger & Company Price
8/4/202638.94 USD
8/3/202638.55 USD
7/31/202637.17 USD
7/30/202639.06 USD
7/29/202637.94 USD
7/27/202638.63 USD
7/23/202638.06 USD
7/22/202638.37 USD
7/21/202638.78 USD
7/20/202638.19 USD
7/17/202637.85 USD
7/16/202638.82 USD
7/15/202637.98 USD
7/14/202637.87 USD
7/13/202638.76 USD
7/10/202638.69 USD
7/9/202638.56 USD
7/8/202638.22 USD
7/7/202638.28 USD
7/6/202638.19 USD
7/2/202637.65 USD
7/1/202637.62 USD
6/30/202637.85 USD
6/29/202637.89 USD
6/26/202638.33 USD
6/25/202638.43 USD
6/24/202638.55 USD
6/23/202640.96 USD
6/22/202640.43 USD
6/18/202640.20 USD
6/17/202638.32 USD
6/16/202637.79 USD
6/15/202639.31 USD
6/12/202639.34 USD
6/11/202639.27 USD
6/10/202638.71 USD
6/9/202638.88 USD
6/8/202638.46 USD
6/5/202639.25 USD
6/4/202639.08 USD
6/3/202638.48 USD
6/2/202638.87 USD
6/1/202638.75 USD
5/29/202639.60 USD
5/28/202639.94 USD
5/27/202640.19 USD
5/26/202640.19 USD
5/22/202639.76 USD
5/21/202638.95 USD
5/20/202639.19 USD
5/19/202639.39 USD
5/18/202640.16 USD
5/15/202639.47 USD
5/14/202639.87 USD
5/13/202639.23 USD
5/12/202638.15 USD
5/11/202637.58 USD
5/8/202639.04 USD
5/7/202639.14 USD
5/6/202640.51 USD
5/5/202641.77 USD
5/4/202640.99 USD
5/1/202643.16 USD
4/30/202643.38 USD
4/29/202642.86 USD
4/28/202643.12 USD
4/27/202643.00 USD
4/24/202642.47 USD
4/23/202642.33 USD
4/22/202642.08 USD
4/21/202642.08 USD
4/20/202642.08 USD
4/17/202642.21 USD
4/16/202641.98 USD
4/15/202642.35 USD
4/14/202642.29 USD
4/13/202641.57 USD
4/10/202640.96 USD
4/9/202641.14 USD
4/8/202641.32 USD
4/7/202640.63 USD
4/6/202640.64 USD
4/2/202641.01 USD
4/1/202640.89 USD
3/31/202640.09 USD
3/30/202640.02 USD
3/27/202640.83 USD
3/26/202641.89 USD
3/25/202644.39 USD
3/24/202640.74 USD
3/23/202639.69 USD
3/20/202638.51 USD
3/19/202639.45 USD
3/18/202639.45 USD
3/17/202638.77 USD
3/16/202639.20 USD
3/13/202639.24 USD
3/12/202638.70 USD
3/11/202638.96 USD
3/10/202638.52 USD
3/9/202638.46 USD
3/6/202638.02 USD
3/5/202637.11 USD
3/4/202638.32 USD
3/3/202638.21 USD
3/2/202637.95 USD
2/27/202637.44 USD
2/26/202637.44 USD
2/25/202636.44 USD
2/24/202637.20 USD
2/23/202637.42 USD
2/20/202638.43 USD
2/19/202638.37 USD
2/18/202637.60 USD
2/17/202636.91 USD
2/13/202637.48 USD
2/12/202637.16 USD
2/11/202637.94 USD
2/10/202637.98 USD
2/9/202638.43 USD
2/6/202638.33 USD
2/5/202638.03 USD
2/4/202637.85 USD
2/3/202637.79 USD
2/2/202636.77 USD
1/30/202636.69 USD
1/29/202637.05 USD
1/28/202637.52 USD
1/27/202637.96 USD
1/26/202637.89 USD
1/23/202637.44 USD
1/22/202637.45 USD
1/21/202637.89 USD
1/20/202637.61 USD
1/16/202637.74 USD
1/15/202638.31 USD
1/14/202638.14 USD
1/13/202637.01 USD
1/12/202636.83 USD
1/9/202637.18 USD
1/8/202636.43 USD
1/7/202635.13 USD
1/6/202635.06 USD
1/5/202634.04 USD
1/2/202633.47 USD
12/31/202532.65 USD
12/30/202532.56 USD
12/29/202532.58 USD
12/26/202532.26 USD
12/24/202532.52 USD
12/23/202532.27 USD
12/22/202532.04 USD
12/19/202532.02 USD
12/18/202531.52 USD
12/17/202531.63 USD
12/16/202531.94 USD
12/15/202532.52 USD
12/12/202532.73 USD
12/11/202533.45 USD
12/10/202532.95 USD
12/9/202532.30 USD
12/8/202532.54 USD
12/5/202533.06 USD
12/4/202532.31 USD
12/3/202531.44 USD
12/2/202530.54 USD
12/1/202529.76 USD
11/28/202530.12 USD
11/26/202530.13 USD
11/25/202529.94 USD
11/24/202529.59 USD
11/21/202530.01 USD
11/20/202529.26 USD
11/19/202529.36 USD
11/18/202530.78 USD
11/17/202530.27 USD
11/14/202531.26 USD
11/13/202530.76 USD
11/12/202531.37 USD
11/11/202532.34 USD
11/10/202533.01 USD
11/7/202533.94 USD
11/6/202535.17 USD
11/5/202540.51 USD
11/4/202541.70 USD
11/3/202541.32 USD
10/31/202542.41 USD
10/30/202543.68 USD
10/29/202544.12 USD
10/28/202545.36 USD
10/27/202546.80 USD
10/24/202546.96 USD
10/23/202546.11 USD
10/22/202544.95 USD
10/21/202544.25 USD
10/20/202544.52 USD
10/17/202544.66 USD
10/16/202545.94 USD
10/15/202546.64 USD
10/14/202548.01 USD
10/13/202546.34 USD
10/10/202545.24 USD
10/9/202546.42 USD
10/8/202546.66 USD
10/7/202545.27 USD
10/6/202545.05 USD
10/3/202544.54 USD
10/2/202544.21 USD
10/1/202544.01 USD
9/30/202543.47 USD
9/29/202542.77 USD
9/28/202542.77 USD
9/25/202543.37 USD
9/24/202541.78 USD
9/23/202543.51 USD
9/22/202540.36 USD
9/19/202539.74 USD
9/18/202539.29 USD
9/17/202539.22 USD
9/16/202539.32 USD
9/15/202537.83 USD
9/12/202537.15 USD
9/11/202537.16 USD
9/10/202536.89 USD
9/9/202535.23 USD
9/8/202535.63 USD
9/5/202535.24 USD
9/4/202534.93 USD
9/3/202534.27 USD
9/2/202534.51 USD
8/29/202534.68 USD
8/28/202534.54 USD
8/27/202534.97 USD
8/26/202535.07 USD
8/25/202534.98 USD
8/22/202534.80 USD
8/21/202534.02 USD
8/20/202534.12 USD
8/19/202534.16 USD
8/18/202533.89 USD
8/15/202534.35 USD
8/14/202534.77 USD
8/13/202534.89 USD
8/12/202533.92 USD
8/11/202533.25 USD
8/8/202533.26 USD
8/7/202533.25 USD
8/6/202533.41 USD
8/5/202533.43 USD
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Sturm Ruger & Company Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2020
568.87 M USD
119.15 M USD
90.40 M USD
Jan 1, 2021
730.74 M USD
203.25 M USD
155.90 M USD
Jan 1, 2022
595.84 M USD
103.46 M USD
88.33 M USD
Jan 1, 2023
543.77 M USD
52.08 M USD
48.22 M USD
Jan 1, 2024
535.64 M USD
31.65 M USD
30.56 M USD
Jan 1, 2025
546.06 M USD
-11.61 M USD
-4.39 M USD
Jan 1, 2026 (e)
553.07 M USD
69.84 M USD
27.60 M USD
Jan 1, 2027 (e)
567.55 M USD
71.67 M USD
32.15 M USD

Sturm Ruger & Company Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 5, 2026, 6:28 PM
 
REVENUEM USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM USD
EBITM USD
EBIT MARGIN%
NET INCOMEM USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESM
201220132014201520162017201820192020202120222023202420252026e2027e
491.00688.00544.00551.00664.00522.00495.00410.00568.00730.00595.00543.00535.00546.00553.00567.00
49.7040.12-20.931.2920.51-21.39-5.17-17.1738.5428.52-18.49-8.74-1.472.061.282.53
36.2537.5031.0731.2232.9829.5027.0724.1533.6338.2230.2524.4921.3116.3016.3016.30
178.00258.00169.00172.00219.00154.00134.0099.00191.00279.00180.00133.00114.0089.0090.1492.42
111.00174.0056.0094.00135.0076.0067.0039.00119.00203.00103.0052.0031.00-11.0069.0071.00
22.6125.2910.2917.0620.3314.5613.549.5120.9527.8117.319.585.79-2.0112.4812.52
70.00111.0038.0062.0087.0052.0050.0032.0090.00155.0088.0048.0030.00-4.0027.0032.00
75.0058.57-65.7763.1640.32-40.23-3.85-36.00181.2572.22-43.23-45.45-37.50-113.33-775.0018.52
5.802.121.621.101.731.361.100.821.513.367.421.270.690.620.320.32
1,246.51-63.39-23.58-32.1057.27-21.39-19.12-25.4584.15122.52120.83-82.88-45.67-10.14-48.39–
19.6419.9419.8419.3519.0517.9417.6917.7817.7617.7617.8817.6716.7916.6016.6016.60
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Sturm Ruger & Company generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Sturm Ruger & Company retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Sturm Ruger & Company's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Sturm Ruger & Company has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Sturm Ruger & Company's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Sturm Ruger & Company stock margins

The Sturm Ruger & Company margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Sturm Ruger & Company. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Sturm Ruger & Company.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2020
33.65 %
20.94 %
15.89 %
Jan 1, 2021
38.26 %
27.81 %
21.33 %
Jan 1, 2022
30.22 %
17.36 %
14.82 %
Jan 1, 2023
24.57 %
9.58 %
8.87 %
Jan 1, 2024
21.36 %
5.91 %
5.71 %
Jan 1, 2025
16.40 %
-2.13 %
-0.80 %
Jan 1, 2026 (e)
16.40 %
12.63 %
4.99 %
Jan 1, 2027 (e)
16.40 %
12.63 %
5.66 %

Sturm Ruger & Company Stock Revenue, EBIT, Earnings per Share

The Sturm Ruger & Company earnings per share therefore indicates how much revenue Sturm Ruger & Company has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2020
32.03 USD
6.71 USD
5.09 USD
Jan 1, 2021
41.15 USD
11.45 USD
8.78 USD
Jan 1, 2022
33.32 USD
5.79 USD
4.94 USD
Jan 1, 2023
30.77 USD
2.95 USD
2.73 USD
Jan 1, 2024
31.90 USD
1.89 USD
1.82 USD
Jan 1, 2025
32.90 USD
-0.70 USD
-0.26 USD
Jan 1, 2026 (e)
34.06 USD
4.21 USD
1.70 USD
Jan 1, 2027 (e)
34.96 USD
4.32 USD
1.98 USD

Sturm Ruger & Company business model & stock analysis

Sturm Ruger & Company Inc, or simply Ruger, is an American firearm manufacturer founded in 1949 by William Ruger and Alexander Sturm. The company originally started in a small garage in Southport, Connecticut, where Ruger designed his first firearms. Ruger has achieved several milestones throughout its history. In the 1960s, the company revolutionized the handgun market with the introduction of the Ruger Number series, a line of revolvers that were popular among both sport shooters and law enforcement for their simplicity and reliability. In the 1980s, Ruger developed its first polymer-based pistol model, the Ruger P85, expanding its product portfolio. Ruger's business model focuses on producing firearms for the civilian and military markets. Their products are used by private citizens, law enforcement agencies, military, and security companies worldwide. Ruger is known for manufacturing semi-automatics, revolvers, shotguns, and rifles, as well as specialty weapons such as Tasers and air pistols. Another important aspect of the company is its exports of firearms to many countries around the world. Ruger has established itself as a reliable partner for armed forces and governments. In the past, Ruger has faced controversies related to the firearms trade and the use of firearms in crimes. However, Ruger has always emphasized its support for firearm regulation and the responsible use of firearms by its customers. Ruger is divided into three business segments: handguns, long guns, and professional firearms. Each section focuses on manufacturing and selling specific types of firearms. The handguns segment includes semi-automatic pistols, revolvers, and shotguns targeted at private buyers and law enforcement. These firearms are suitable for a variety of purposes, including self-defense, sports, and hunting. Long guns consist of rifles, carbines, and shotguns used for hunting large game species. They are also employed by military and law enforcement for specific tasks. Ruger's professional firearms business segment concentrates on developing and manufacturing specialty weapons for military, law enforcement, and security companies. This includes weapons like the Sturm-Ruger SR9 or the Sturm-Ruger 5.56mm rifle. Overall, Ruger offers a wide range of firearms suitable for almost any type of buyer. The company's products are renowned for their high quality, reliability, and innovation. In recent years, Ruger has increased its efforts in innovation and technology investments. The company has established a dedicated technology division focused on developing new products and improving existing ones. Ruger is a successful company with a long history in the firearms industry. Its products are in demand worldwide, and it is expected to continue playing a significant role in the firearms industry in the future.

Sturm Ruger & Company SWOT Analysis

Strengths

Sturm Ruger & Company Inc has built a strong brand reputation over the years, known for manufacturing high-quality firearms. This positive brand image not only attracts loyal customers but also helps the company maintain a competitive edge in the market.

The company offers a wide range of firearms catering to different customer segments and preferences. This diverse product portfolio allows Sturm Ruger & Company Inc to capture market opportunities across various market segments and adapt to changing customer demands.

Weaknesses

Sturm Ruger & Company Inc heavily relies on the US market for its sales and revenue. This dependency makes the company vulnerable to fluctuations in the domestic market, such as changes in gun regulations or economic conditions, which can impact its financial performance.

The company has limited international presence compared to some of its competitors. This limits its exposure to potential growth opportunities in global markets and makes it more vulnerable to regional market dynamics.

Opportunities

The increasing concern for personal safety and self-defense presents an opportunity for Sturm Ruger & Company Inc to expand its customer base and market share. By effectively promoting its products as reliable and effective personal safety tools, the company can tap into this growing demand.

Exploring new markets outside the US can provide Sturm Ruger & Company Inc with opportunities for growth and diversification. By strategically expanding its presence internationally, the company can reduce its reliance on the US market and mitigate potential risks associated with domestic market fluctuations.

Threats

The implementation of stricter gun control regulations in various jurisdictions can pose a threat to Sturm Ruger & Company Inc's sales and profitability. As regulations become more stringent, it may limit the availability and accessibility of firearms, impacting the company's market reach.

The firearms industry is highly competitive, with numerous major players competing for market share. Sturm Ruger & Company Inc faces the risk of losing customers to competitors who offer similar or innovative products, making it crucial for the company to continuously innovate and maintain a competitive edge.

Sturm Ruger & Company Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Sturm Ruger & Company Employees
Details
Date
Sturm Ruger & Company Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

Sturm Ruger & Company Segments

Sturm Ruger & Company Revenue by Segment (1/2)

  • 3 Years

  • Max

Firearms
Net firearms sales
Unaffiliated Castings
Net castings sales
Details
Date
Firearms
Net firearms sales
Unaffiliated Castings
Net castings sales
Jan 1, 2017
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2018
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2019
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2020
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2021
728.14 M USD
0.00 USD
2.60 M USD
0.00 USD
Jan 1, 2024
0.00 USD
532.61 M USD
0.00 USD
3.04 M USD

Sturm Ruger & Company Revenue by Segment (2/2)

  • 3 Years

  • 5 Years

  • Max

Firearms
Net firearms sales
Unaffiliated Castings
A component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements
Eliminations
Details
Date
Firearms
Net firearms sales
Unaffiliated Castings
A component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements
Eliminations
Jan 1, 2017
517.70 M USD
0.00 USD
4.56 M USD
0.00 USD
0.00 USD
Jan 1, 2018
490.61 M USD
0.00 USD
27.97 M USD
0.00 USD
0.00 USD
Jan 1, 2019
406.33 M USD
0.00 USD
0.00 USD
4.18 M USD
0.00 USD
Jan 1, 2020
565.86 M USD
0.00 USD
3.01 M USD
0.00 USD
0.00 USD
Jan 1, 2021
728.14 M USD
0.00 USD
24.71 M USD
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
532.61 M USD
0.00 USD
0.00 USD
-31.53 M USD

Sturm Ruger & Company Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Sturm Ruger & Company historical P/E ratio, EBIT multiple, and P/S ratio

Sturm Ruger & Company annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Sturm Ruger & Company shares outstanding

The number of shares of Sturm Ruger & Company was 16.6 M in 2025. This indicates how many shares Sturm Ruger & Company is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2020
17.76 M Stocks
Jan 1, 2021
17.76 M Stocks
Jan 1, 2022
17.88 M Stocks
Jan 1, 2023
17.67 M Stocks
Jan 1, 2024
16.79 M Stocks
Jan 1, 2025
16.60 M Stocks
Jan 1, 2026 (e)
16.60 M Stocks
Jan 1, 2027 (e)
16.60 M Stocks

Sturm Ruger & Company stock splits

In Sturm Ruger & Company's history, there have been no stock splits.

Sturm Ruger & Company Dividend History

34 years of dividend payments

YearAnnual DividendYoY ChangePayments
20260.08USDYTD—1×
Mar 16, 20260.08USD↑ 100.0%1/1
20250.62USD↓ 10.1%4×
Mar 14, 20250.24USD↑ 118.2%1/4
May 16, 20250.18USD↓ 25.0%2/4
Aug 15, 20250.16USD↓ 11.1%3/4
Nov 17, 20250.04USD↓ 75.0%4/4
20240.69USD↓ 45.7%4×
20231.27USD↓ 82.9%4×
20227.42USD↑ 120.8%5×
20213.36USD↑ 122.5%4×
20201.51USD↑ 84.1%4×
20190.82USD↓ 25.5%4×
20181.10USD↓ 19.1%4×
20171.36USD↓ 21.4%4×

Sturm Ruger & Company dividend history and estimates

In 2025, Sturm Ruger & Company paid a dividend amounting to 0.62 USD. Dividend means that Sturm Ruger & Company distributes a portion of its profits to its owners.

  • Max

Dividend
Dividend (Estimate)
Special dividend
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2020
1.51 USD
0.00 USD
0.00 USD
Jan 1, 2021
3.36 USD
0.00 USD
0.00 USD
Jan 1, 2022
7.42 USD
0.00 USD
0.00 USD
Jan 1, 2023
1.27 USD
0.00 USD
0.00 USD
Jan 1, 2024
0.69 USD
0.00 USD
0.00 USD
Jan 1, 2025
0.62 USD
0.00 USD
5.00 USD
Jan 1, 2026 (e)
0.08 USD
0.24 USD
0.00 USD
Jan 1, 2027 (e)
0.00 USD
0.32 USD
0.00 USD

Sturm Ruger & Company dividend payout ratio

In 2025, Sturm Ruger & Company had a payout ratio of -234.32%. The payout ratio indicates the percentage of the company's profits that Sturm Ruger & Company distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2020
29.67 %
Jan 1, 2021
38.27 %
Jan 1, 2022
150.20 %
Jan 1, 2023
46.55 %
Jan 1, 2024
37.91 %
Jan 1, 2025
-234.32 %
Jan 1, 2026 (e)
18.82 %
Jan 1, 2027 (e)
16.16 %

Current Sturm Ruger & Company forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy
66.67 % (4)
Hold
33.33 % (2)
Sell
0.00 % (0)
12M Price Target
45.39
Last Price
38.94
Currency
USD
12M Return Potential
16.58 %
LTM Return
0 %

Sturm Ruger & Company Analyst Rating Actions

DateFirmActionRatingReliability
3/3/2026
Lake Street
Lake Street
MaintainedBuy–
9/24/2020
Aegis Capital
Aegis Capital
MaintainedHold–
8/21/2017
Aegis Capital
Aegis Capital
MaintainedBuy–
3/14/2017
Wunderlich Securities
Wunderlich Securities
MaintainedHold–
3/14/2017
Wunderlich
Wunderlich
MaintainedHold–
6/6/2016
BB&T Capital
BB&T Capital
DowngradeBuyHold–
7/24/2015
BB&T Capital
BB&T Capital
MaintainedBuy–
4/23/2015
Dougherty & Co.
Dougherty & Co.
UpgradeNeutralBuy–
4/23/2015
Dougherty
Dougherty
UpgradeNeutralBuy–
3/5/2015
CRT Capital
CRT Capital
UpgradeHoldBuy–

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Sturm Ruger & Company Earnings Calls

2025

Sturm Ruger & Company Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
8/5/20260.46USD-133.83 MUSD-2026 Q2
5/6/20260.34USD-138.64 MUSD-2026 Q1
3/2/20260.32USD-140.63 MUSD-2025 Q4
5/1/20240.88USD-155.03 MUSD-2024 Q1
2/20/20240.68USD-135.09 MUSD-2023 Q4
8/1/20230.89USD-130.04 MUSD-2023 Q2
5/2/20231.10USD-147.65 MUSD-2023 Q1
2/21/20230.99USD-136.96 MUSD-2022 Q4
11/2/20221.15USD-144.06 MUSD-2022 Q3
8/3/20221.51USD-158.74 MUSD-2022 Q2

EESG©

Eulerpool ESG Scorecard© for the Sturm Ruger & Company stock

38/100
6
Environment
35
Social
73
Governance
E

Environment

20
Scope 1 - Direct Emissions—
Scope 2 - Indirect emissions from purchased energy—
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions—
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees30
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Sturm Ruger & Company shareholder structure

% Name
9.77458%
Beretta Holdings S.A
Beretta Holdings S.A
7.40720%
BlackRock Institutional Trust Company, N.A.
BlackRock Institutional Trust Company, N.A.
5.61436%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
4.49172%
Renaissance Technologies LLC
Renaissance Technologies LLC
3.05688%
Wellington Management Company, LLP
Wellington Management Company, LLP
2.34136%
Two Sigma Investments, LP
Two Sigma Investments, LP
...

Sturm Ruger & Company Beneficial Ownership Filings (SEC 13D/G)

Free Float
87.6%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
15.90%
(1) BlackRock, Inc.
(1) BlackRock, Inc.
SEC ↗
15.90%
(1)Names of reporting persons. BlackRock, Inc.
(1)Names of reporting persons. BlackRock, Inc.
SEC ↗
10.73%
The Vanguard Group - 23-1945930
The Vanguard Group - 23-1945930
SEC ↗
9.95%
Beretta Holding S.A.
Beretta Holding S.A.
SEC ↗
9.60%
NFJ INVESTMENT GROUP LLC
NFJ INVESTMENT GROUP LLC
SEC ↗
9.60%
ALLIANZ GLOBAL INVESTORS CAPITAL LLC
ALLIANZ GLOBAL INVESTORS CAPITAL LLC
SEC ↗
9.33%
54-1703318
54-1703318
SEC ↗
8.98%
BlackRock for purposes of Schedule 13G filings.
BlackRock for purposes of Schedule 13G filings.
SEC ↗
8.20%
BlackRock, Inc.
BlackRock, Inc.
SEC ↗
7.50%
James H. Simons
James H. Simons
SEC ↗

Sturm Ruger & Company Executives and Management Board

15 members · avg. age 60 · 13 % women

TD

Mr. Thomas Dineen (56)

Chief Financial Officer, Senior Vice President, Treasurer

1.70 M USD

Management

SL

Mr. Shawn Leska (53)

Vice President - Sales

1.01 M USD
TS

Mr. Todd Seyfert (55)

President, Chief Executive Officer

–
SC

Ms. Sarah Colbert (44)

Vice President, General Counsel, Company Secretary

–
RW

Mr. Robert Werkmeister (50)

Vice President - Marketing

–
MW

Mr. Michael Wilson (48)

Vice President - New Product Development

–

Board of Directors

RW

Mr. Ronald Whitaker (77)

Independent Director

255,944.00 USD
JC

Mr. John Cosentino (75)

Non-Executive Independent Chairman of the Board

237,806.00 USD
AR

Mr. Amir Rosenthal (63)

Independent Director

217,652.00 USD
PW

Mr. Phillip Widman (70)

Lead Independent Vice Chairman of the Board

209,590.00 USD
TO

Mr. Terrence O'Connor (69)

Independent Director

209,590.00 USD
BP

Mr. Bruce Pettet

Independent Director

–

Sturm Ruger & Company Supply Chain

Sturm Ruger & Company Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
2 companies
#NameTrend
1
Sportsman's Warehouse
Customer·Specialty Retail·US
0.65
0.86
0.86
0.28
0.82
0.52
#NameTrend
1
Datron AG
Supplier·Machinery·DE
0.49
0.56
-0.25
-0.11
-0.62
0.11

Frequently asked questions about Sturm Ruger & Company

Sturm Ruger & Company Inc is primarily active in the firearms industry.

The main competitors of Sturm Ruger & Company Inc in the market include Smith & Wesson Brands Inc, American Outdoor Brands Corporation, and O.F. Mossberg & Sons Inc.

The business model of Sturm Ruger & Company Inc. revolves around manufacturing and selling firearms. As a renowned American firearms company, Sturm Ruger focuses on the design, production, and distribution of a wide range of firearms, including rifles, shotguns, and pistols. With a comprehensive product portfolio, the company caters to various customer segments, including law enforcement agencies, recreational shooters, hunters, and firearms enthusiasts. Sturm Ruger's commitment to quality, innovation, and customer satisfaction has positioned it as a leading player in the firearms industry.

Sturm Ruger & Company Inc, commonly known as Ruger, is an American firearm manufacturing company founded in 1949 by Alexander McCormick Sturm and William B. Ruger. The company initially focused on producing quality firearms at affordable prices. Over the years, Sturm Ruger has become one of the leading manufacturers of firearms in the United States. Ruger is known for its wide range of firearms, including handguns, rifles, and shotguns, catering to various shooting needs. With a rich history spanning more than seven decades, Sturm Ruger & Company Inc has established itself as a trusted name in the firearms industry, providing innovative and reliable firearms for both recreational and professional purposes.

Sturm Ruger & Company Inc has achieved significant milestones throughout its history. Established in 1949, the company has become one of the leading manufacturers of firearms in the United States. Some notable achievements include the introduction of the iconic Ruger 10/22 semi-automatic rifle in 1964, which has sold millions of units worldwide. In 1987, Sturm Ruger became a publicly traded company, further solidifying its presence in the industry. The company has also introduced several innovative products, such as the Ruger LC9s pistol with a striker-fired system. Sturm Ruger & Company Inc continues to be a trusted and respected name in the firearms market, offering quality and reliable firearms to customers worldwide.

Sturm Ruger & Company Inc is primarily present in the United States.

Sturm, Ruger & Company Inc is a renowned firearms manufacturer known for its commitment to quality, innovation, and superior craftsmanship. With a rich history spanning over 70 years, the company's corporate philosophy revolves around providing reliable firearms that customers can depend on for personal defense, sport shooting, and hunting. Sturm Ruger & Company Inc values safety, customer satisfaction, and industry-leading designs, setting the standard in firearm manufacturing. By consistently adhering to these principles and continuously adapting to market demands, Sturm Ruger & Company Inc has established itself as a trusted industry leader and a symbol of excellence in the firearms world.

Analysts currently set an average price target of 45.39 USD for the Sturm Ruger & Company stock (median: 45.39 USD), implying +16.6 % versus the latest price. The consensus is based on 6 analyst ratings.

Sturm Ruger & Company Analyst Price Targets 2026

6 analysts currently rate the Sturm Ruger & Company stock: 4 recommend buying, 2 holding and 0 selling. For 2026, analysts expect Sturm Ruger & Company to generate revenue of 553.07 M USD and earnings per share of 1.66 USD.

Sturm Ruger & Company Analyst Price Targets 2026

Converted at the current exchange rate, the Sturm Ruger & Company share trades at 33.78 EUR (38.94 USD).

The Sturm Ruger & Company share (RGR) is listed on 5 stock exchanges, including: NYSE (RGR), Frankfurt (ST2.F), München (ST2.MU), Düsseldorf (ST2.DU), SIX (Zürich) (ST2.SW).

Sturm, Ruger & Company Inc is an American firearms manufacturer based in Southport, Connecticut. The company was founded in 1949 and is today one of the leading providers of pistols, revolvers, hunting rifles, and sport firearms. Sturm Ruger's business model is based on the development and production of high-quality firearms for various user groups. The company offers a wide range of products, which are divided into several categories. The first category is the pistol category. Here, Sturm Ruger offers a wide selection of self-defense weapons as well as sport pistols. The product range includes semi-automatic pistols such as the SR series, as well as revolvers such as the LCR series. In the hunting rifle category, the company offers various models for hunters and sports shooters. These include the M77, Hawkeye, and Scout Rifle models, which are known for their high precision and durability. The sport firearms category includes various disciplines such as shooting at stationary targets or IPSC practice. Ruger offers weapons such as the 10/22 as well as pistols from the SR1911 series, for example. Another category is dedicated to the military and police service. Here, Sturm Ruger offers various handguns and long guns that are tailored to the specific requirements of these target groups. Sturm, Ruger & Company Inc's business model is based on efficient production and high flexibility. The company has powerful manufacturing technology and an experienced team of employees, allowing Ruger to quickly and flexibly respond to market changes. In addition, the company focuses on high customer orientation. Ruger works closely with firearms distributors and shooting sport providers to tailor its products to the needs of users. In terms of distribution, Sturm Ruger also relies on close cooperation with its trading partners. The company uses a broad network of distribution partners and dealers to distribute its products worldwide. Overall, the business model of Sturm, Ruger & Company Inc provides a solid foundation for long-term growth. With its wide range of products and high flexibility, the company can quickly adapt to changes in the firearms market. The high manufacturing quality and close collaboration with shooting sport providers and distribution partners ensure that Ruger will continue to play a leading role in the industry in the future.

The expected revenue of Sturm Ruger & Company is 553.07 M USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Sturm Ruger & Company is 27.60 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Sturm Ruger & Company is currently 23.41. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Sturm Ruger & Company stock.

The price-to-sales ratio (P/S) of Sturm Ruger & Company is currently 1.17. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Sturm Ruger & Company stock.

The Eulerpool Quality Score for Sturm Ruger & Company is 1/10.

The ISIN of Sturm Ruger & Company is US8641591081. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Sturm Ruger & Company is 861820. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Sturm Ruger & Company is RGR. The ticker symbol is used to trade Sturm Ruger & Company shares on the stock exchange.

Over the past 12 months, Sturm Ruger & Company paid a dividend of 0.62 USD . This corresponds to a dividend yield of about 1.59 %. For the coming 12 months, Sturm Ruger & Company is expected to pay a dividend of 0.32 USD.

The current dividend yield of Sturm Ruger & Company is 1.59 %.

Sturm Ruger & Company pays a dividend, distributed in the months of , , , .

Sturm Ruger & Company paid dividends every year for the past 17 years.

For the upcoming 12 months, dividends amounting to 0.32 USD are expected. This corresponds to a dividend yield of 0.82 %.

Sturm Ruger & Company is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of Sturm Ruger & Company from amounting to 0.08 USD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Sturm Ruger & Company distributed 0.69 USD as dividends.

The dividends of Sturm Ruger & Company are distributed in USD.

All fundamentals and in-depth analysis of Sturm Ruger & Company

Our stock analysis for Sturm Ruger & Company stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Sturm Ruger & Company. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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