Story-I

Story-I Gross Margin

Delisted

The Gross Margin of Story-I (SRY.AX) as of Nov 5, 2026 is 14.24 %. In the previous year, Gross Margin was 14.39 % — a change of -1.04% (lower).

Gross Margin

14.24 %

YoY

-1.04%

Last updated:

Gross Margin of Story-I is 2022 14.24 % . Gross Margin of Story-I was 2021 14.39 % . It decreases by -1.04% lower compared to the previous year.

For Story-I, the gross margin of 14.2% is down versus 23.7% a few years ago.

The Story-I Gross Margin history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Gross Margin
Date
Gross Margin
Jan 1, 2015
17.77 AUD
Jan 1, 2016
17.73 AUD
Jan 1, 2017
15.97 AUD
Jan 1, 2018
23.73 AUD
Jan 1, 2019
19.97 AUD
Jan 1, 2020
16.99 AUD
Jan 1, 2021
14.39 AUD
Jan 1, 2022
14.24 AUD
The Story-I Gross Margin history
YEARGross MarginYoY
14.24 %-1.04%
14.39 %-15.34%
16.99 %-14.90%
19.97 %-15.84%
23.73 %+48.58%
15.97 %-9.93%
17.73 %-0.24%
17.77 %+14.05%
15.59 %—

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Story-I Stock analysis

What does Story-I do? Story-I Ltd. generates revenue through its Apple authorized reseller operations and IT lifestyle product retailing. The company's Retail Division operates Story-i branded stores as Apple premium resellers, selling Apple devices and accessories. The Education Division provides bundled Apple device solutions to Indonesian schools, including infrastructure for wireless networks and centralized data hosting. The eCommerce Division runs an online platform selling devices and accessories while hosting a user community. Enterprise Solutions Division targets Indonesian corporations and multinational companies with infrastructure-as-a-service (IaaS) offerings. Indonesian schools, educational institutions, corporate clients, and individual consumers are the primary buyers across these segments. The company's products include Apple devices, IT lifestyle accessories, and IaaS solutions. Apple is the key brand represented through authorized reseller channels. The Education Division's offerings involve bundled solutions for schools, while the Enterprise Solutions Division focuses on IaaS for corporate clients. The eCommerce Division combines product sales with community engagement for online buyers. Story-I Ltd. serves multiple segments: educational institutions in Indonesia through Education Division, retail customers via Story-i branded stores, corporate clients through Enterprise Solutions, and online consumers via eCommerce. The company leverages its Apple authorization to sell premium devices and accessories while expanding into IT infrastructure services for businesses. Its subsidiary PT Inetindo Infocom supports the Apple reseller operations in Indonesia. Story-I is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Story-I stock

Gross Margin of Story-I is 14.24 % in 2022.

Gross Margin of Story-I changed from 14.39 % to 14.24 %, representing a -1.04% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Gross Margin Story-I since 2006 – with annual values, charts, and detailed analysis.

Gross Margin measures the percentage of revenue remaining after COGS. Higher gross margins indicate more efficient production and stronger pricing power.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Gross Margin's Story-I with sector peers and the industry average to assess whether it is attractive.

To evaluate Gross Margin's, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Gross Margin.

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Margins — Story-I

Gross MarginEBIT MarginEBITDA MarginNet MarginFCF MarginR&D / RevenueTax RatePayout RatioPre-Tax MarginOCF MarginSGA/RevenueOpEx/RevenueReinvestment Rate

All Key Metrics — Story-I