Story-I

Story-I EBIT Margin

Delisted

The EBIT Margin (Operating Margin) of Story-I (SRY.AX) as of Nov 4, 2026 is -2.76 %. In the previous year, EBIT Margin (Operating Margin) was -2.79 % — a change of -0.78% (higher).

EBIT Margin

-2.76 %

YoY

-0.78%

Last updated:

EBIT Margin (Operating Margin) of Story-I is 2022 -2.76 % . EBIT Margin (Operating Margin) of Story-I was 2021 -2.79 % . It decreases by -0.78% higher compared to the previous year.

For Story-I, the operating (EBIT) margin of -2.8% is down versus 11.9% a few years ago.

The Story-I EBIT Margin history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT Margin
Date
EBIT Margin
Jan 1, 2015
9.44 AUD
Jan 1, 2016
8.55 AUD
Jan 1, 2017
6.96 AUD
Jan 1, 2018
11.86 AUD
Jan 1, 2019
5.11 AUD
Jan 1, 2020
1.91 AUD
Jan 1, 2021
-2.79 AUD
Jan 1, 2022
-2.76 AUD
The Story-I EBIT Margin history
YEAREBIT MarginYoY
-2.76 %-0.78%
-2.79 %-245.67%
1.91 %-62.58%
5.11 %-56.89%
11.86 %+70.25%
6.96 %-18.59%
8.55 %-9.42%
9.44 %+14.79%
8.23 %—

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Story-I Stock analysis

What does Story-I do? Story-I Ltd. generates revenue through its Apple authorized reseller operations and IT lifestyle product retailing. The company's Retail Division operates Story-i branded stores as Apple premium resellers, selling Apple devices and accessories. The Education Division provides bundled Apple device solutions to Indonesian schools, including infrastructure for wireless networks and centralized data hosting. The eCommerce Division runs an online platform selling devices and accessories while hosting a user community. Enterprise Solutions Division targets Indonesian corporations and multinational companies with infrastructure-as-a-service (IaaS) offerings. Indonesian schools, educational institutions, corporate clients, and individual consumers are the primary buyers across these segments. The company's products include Apple devices, IT lifestyle accessories, and IaaS solutions. Apple is the key brand represented through authorized reseller channels. The Education Division's offerings involve bundled solutions for schools, while the Enterprise Solutions Division focuses on IaaS for corporate clients. The eCommerce Division combines product sales with community engagement for online buyers. Story-I Ltd. serves multiple segments: educational institutions in Indonesia through Education Division, retail customers via Story-i branded stores, corporate clients through Enterprise Solutions, and online consumers via eCommerce. The company leverages its Apple authorization to sell premium devices and accessories while expanding into IT infrastructure services for businesses. Its subsidiary PT Inetindo Infocom supports the Apple reseller operations in Indonesia. Story-I is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Story-I stock

EBIT Margin (Operating Margin) of Story-I is -2.76 % in 2022.

EBIT Margin (Operating Margin) of Story-I changed from -2.79 % to -2.76 %, representing a -0.78% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of EBIT Margin (Operating Margin) Story-I since 2006 – with annual values, charts, and detailed analysis.

EBIT Margin measures operating profitability as a percentage of revenue. It shows how much profit a company makes from operations before interest and taxes.

A 'good' varies by industry and company stage. On Eulerpool, you can compare EBIT Margin (Operating Margin)'s Story-I with sector peers and the industry average to assess whether it is attractive.

To evaluate EBIT Margin (Operating Margin)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for EBIT Margin (Operating Margin).

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