Simply Stock

Simply EBIT

The EBIT of Simply (SIMPQ) as of Aug 4, 2026 is -12.50 M USD. In the previous year, EBIT was -8.90 M USD — a change of 40.45% (lower).

EBIT

-12.50 MUSD

YoY

40.45%

Last updated:

In 2026, Simply's EBIT was -12.50 M USD, a 40.45% increase from the -8.90 M USD EBIT recorded in the previous year.

The Simply EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (M USD)
Date
EBIT (M USD)
Jan 1, 2014
0.30 base
Jan 1, 2015
-0.90 base
Jan 1, 2016
-2.40 base
Jan 1, 2017
-6.70 base
Jan 1, 2018
-8.10 base
Jan 1, 2019
-13.20 base
Jan 1, 2021
-8.90 base
Jan 1, 2022
-12.50 base
YEAREBIT (M USD)
2022 -12.50
2021 -8.90
2019 -13.20
2018 -8.10
2017 -6.70
2016 -2.40
2015 -0.90
2014 0.30
2013 -1.10
2012 -2.50
2011 -2.50
2010 -4.00
2009 0.90
2008 -3.90
2007 -1.60
2006 4.00
2005 3.70
2004 1.30
2003 1.20
2002 0.70
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Simply Revenue

Simply Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2014
48.10 M USD
300,000.00 USD
300,000.00 USD
Jan 1, 2015
47.80 M USD
-900,000.00 USD
-1.20 M USD
Jan 1, 2016
39.10 M USD
-2.40 M USD
-2.80 M USD
Jan 1, 2017
13.60 M USD
-6.70 M USD
-7.50 M USD
Jan 1, 2018
11.60 M USD
-8.10 M USD
-27.30 M USD
Jan 1, 2019
30.40 M USD
-13.20 M USD
-21.00 M USD
Jan 1, 2021
68.00 M USD
-8.90 M USD
4.30 M USD
Jan 1, 2022
79.10 M USD
-12.50 M USD
-11.10 M USD

Simply Margins

Simply stock margins

The Simply margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Simply. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Simply.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2014
17.26 %
0.62 %
0.62 %
Jan 1, 2015
15.48 %
-1.88 %
-2.51 %
Jan 1, 2016
11.76 %
-6.14 %
-7.16 %
Jan 1, 2017
10.29 %
-49.26 %
-55.15 %
Jan 1, 2018
13.79 %
-69.83 %
-235.34 %
Jan 1, 2019
23.03 %
-43.42 %
-69.08 %
Jan 1, 2021
27.06 %
-13.09 %
6.32 %
Jan 1, 2022
22.12 %
-15.80 %
-14.03 %

Simply Stock analysis

What does Simply do? Simply Inc is a US-American company that was founded in 2012. The idea behind the company was to develop easy-to-use technology products for everyone. The founders wanted to make people's lives easier by offering products that are both affordable and user-friendly. Simply Inc's business model is based on selling electronic devices that are accessible to everyone. The company emphasizes that the products are easy to use and intuitive in every way. The goal is for customers to not have to be experts to use the products, but rather for them to be easily and seamlessly integrated into everyday life. The company is divided into various sectors, including smartphones, tablets and laptops, audio and video devices, as well as accessories. For each of these areas, Simply Inc offers a range of products that adapt to the needs and requirements of customers. Another focus of Simply Inc is the development of technology products for children. The products are aimed at children aged 3 to 12 and are designed to teach them about technology through play. The focus is on didactic content that playfully prepares children for new technologies. In the area of smartphones, Simply Inc offers a wide range of products. One of the most well-known products is the Simply Smartphone. This is an easy-to-use smartphone equipped with a large display. It is particularly suitable for customers who are not interested in complicated functions and are looking for an affordable smartphone. Another product from Simply Inc in the tablet sector is the Simply Tablet. It is a very simple and user-friendly tablet, especially suitable for customers who are just getting to know the tablet and are not yet familiar with the technology. In the area of audio and video devices, Simply Inc offers many products, from simple headphones to speakers, cameras, and camcorders. One of the company's highlights is the Simply Camera, a camera that is easy to use and user-friendly. In addition to a wide range of products, Simply Inc also offers excellent customer service. The company aims to always help its customers and support them with any problems or questions they may have. For example, there is a customer hotline and extensive online help. Customer service is definitely an important part of Simply Inc's strategy. In summary, it can be said that Simply Inc follows a very innovative and user-friendly concept. The products are easy to use and intuitively designed, which makes the company very accessible. In a short amount of time, Simply Inc has made a name for itself in the technology industry and has become an important company in the industry due to its user-friendly products and excellent customer service. Simply is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing Simply's EBIT

Simply's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of Simply's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

Simply's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in Simply’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about Simply stock

EBIT of Simply is -12.50 M USD in 2026.

EBIT of Simply changed from -8.90 M USD to -12.50 M USD, representing a 40.45% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of EBIT Simply since 2006 – with annual values, charts, and detailed analysis.

"Earnings before interest and taxes", abbreviated as EBIT, is also referred to as the operating result of a company. It is a key figure that allows the profit to be assessed over a specific period of time, usually a fiscal year. Taxes and interest are not deducted from EBIT, making it suitable for international comparisons of different companies.

Net income
+ Tax expense
+ Interest expense and other financial expenses
- Interest income and other financial income
= EBIT (operating profit)

EBIT's USD is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track EBIT's Simply historically and in real time.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

Access this data via the Eulerpool API

Income Statement — Simply

All Key Metrics — Simply