Simply (SIMPQ) Stock Price

Simply Price

OTC·CLOSED
0.00USD+0.00 (+0.00 %)
Market closed

Revenue has compounded at 2.9% per year over the past 20 years to 79.10 M USD. Earnings per share have declined at 23.8% per year over the last 15 years. Simply's net margin stands at -14.0%, up from -55.1% several years earlier.

Simply stock price

Volume
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Simply over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Simply stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Simply's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Simply Stock Price History
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Access this data via the Eulerpool API

Simply Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2014
48.10 M USD
300,000.00 USD
300,000.00 USD
Jan 1, 2015
47.80 M USD
-900,000.00 USD
-1.20 M USD
Jan 1, 2016
39.10 M USD
-2.40 M USD
-2.80 M USD
Jan 1, 2017
13.60 M USD
-6.70 M USD
-7.50 M USD
Jan 1, 2018
11.60 M USD
-8.10 M USD
-27.30 M USD
Jan 1, 2019
30.40 M USD
-13.20 M USD
-21.00 M USD
Jan 1, 2021
68.00 M USD
-8.90 M USD
4.30 M USD
Jan 1, 2022
79.10 M USD
-12.50 M USD
-11.10 M USD

Simply Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 15, 2026, 11:52 AM
 
REVENUEM USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM USD
NET INCOMEM USD
NET INCOME GROWTH%
SHARESM
2006200720082009201020112012201320142015201620172018201920212022
228.00214.00213.00231.0072.0034.0034.0037.0048.0047.0039.0013.0011.0030.0068.0079.00
57.24-6.14-0.478.45-68.83-52.788.8229.73-2.08-17.02-66.67-15.38172.73126.6716.18
7.465.144.696.495.5611.7617.6516.2216.6714.8910.267.699.0923.3326.4721.52
17.0011.0010.0015.004.004.006.006.008.007.004.001.001.007.0018.0017.00
2.00-1.00-10.00-1.00-3.00-2.00-2.00-1.00-2.00-7.00-27.00-21.004.00-11.00
-150.00900.00-90.00200.00-33.33100.00250.00285.71-22.22-119.05-375.00
0.100.100.100.100.100.100.300.300.100.100.100.400.401.2010.1012.00
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Simply generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Simply retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Simply's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Simply has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Simply's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Simply stock margins

The Simply margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Simply. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Simply.
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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2014
17.26 %
0.62 %
0.62 %
Jan 1, 2015
15.48 %
-1.88 %
-2.51 %
Jan 1, 2016
11.76 %
-6.14 %
-7.16 %
Jan 1, 2017
10.29 %
-49.26 %
-55.15 %
Jan 1, 2018
13.79 %
-69.83 %
-235.34 %
Jan 1, 2019
23.03 %
-43.42 %
-69.08 %
Jan 1, 2021
27.06 %
-13.09 %
6.32 %
Jan 1, 2022
22.12 %
-15.80 %
-14.03 %

Simply Stock Revenue, EBIT, Earnings per Share

The Simply earnings per share therefore indicates how much revenue Simply has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2014
481.00 USD
3.00 USD
3.00 USD
Jan 1, 2015
478.00 USD
-9.00 USD
-12.00 USD
Jan 1, 2016
391.00 USD
-24.00 USD
-28.00 USD
Jan 1, 2017
34.00 USD
-16.75 USD
-18.75 USD
Jan 1, 2018
29.00 USD
-20.25 USD
-68.25 USD
Jan 1, 2019
25.33 USD
-11.00 USD
-17.50 USD
Jan 1, 2021
6.73 USD
-0.88 USD
0.43 USD
Jan 1, 2022
6.59 USD
-1.04 USD
-0.93 USD

Simply business model & stock analysis

Simply Inc is a US-American company that was founded in 2012. The idea behind the company was to develop easy-to-use technology products for everyone. The founders wanted to make people's lives easier by offering products that are both affordable and user-friendly. Simply Inc's business model is based on selling electronic devices that are accessible to everyone. The company emphasizes that the products are easy to use and intuitive in every way. The goal is for customers to not have to be experts to use the products, but rather for them to be easily and seamlessly integrated into everyday life. The company is divided into various sectors, including smartphones, tablets and laptops, audio and video devices, as well as accessories. For each of these areas, Simply Inc offers a range of products that adapt to the needs and requirements of customers. Another focus of Simply Inc is the development of technology products for children. The products are aimed at children aged 3 to 12 and are designed to teach them about technology through play. The focus is on didactic content that playfully prepares children for new technologies. In the area of smartphones, Simply Inc offers a wide range of products. One of the most well-known products is the Simply Smartphone. This is an easy-to-use smartphone equipped with a large display. It is particularly suitable for customers who are not interested in complicated functions and are looking for an affordable smartphone. Another product from Simply Inc in the tablet sector is the Simply Tablet. It is a very simple and user-friendly tablet, especially suitable for customers who are just getting to know the tablet and are not yet familiar with the technology. In the area of audio and video devices, Simply Inc offers many products, from simple headphones to speakers, cameras, and camcorders. One of the company's highlights is the Simply Camera, a camera that is easy to use and user-friendly. In addition to a wide range of products, Simply Inc also offers excellent customer service. The company aims to always help its customers and support them with any problems or questions they may have. For example, there is a customer hotline and extensive online help. Customer service is definitely an important part of Simply Inc's strategy. In summary, it can be said that Simply Inc follows a very innovative and user-friendly concept. The products are easy to use and intuitively designed, which makes the company very accessible. In a short amount of time, Simply Inc has made a name for itself in the technology industry and has become an important company in the industry due to its user-friendly products and excellent customer service.

Simply SWOT Analysis

Strengths

Simply Inc has several important strengths that contribute to its success. Firstly, the company has a strong brand reputation in the market, which promotes customer loyalty and trust. Secondly, Simply Inc has a highly skilled and experienced team that possesses deep industry knowledge. This allows the company to provide high-quality products and services to its customers. Lastly, Simply Inc has established strong relationships with key suppliers, enabling the company to secure favorable pricing and ensure timely delivery of its products.

Weaknesses

Despite its strengths, Simply Inc also has a few weaknesses that need addressing. One significant weakness is the company's limited geographic presence, which restricts its market reach and potential customer base. Additionally, Simply Inc relies heavily on a single product line, making the company vulnerable to market fluctuations and changing consumer preferences. Moreover, the company lacks diversification in its revenue streams, increasing its financial risks.

Opportunities

Simply Inc has several promising opportunities for growth and expansion. Firstly, the increasing consumer demand for eco-friendly and sustainable products opens up new markets for Simply Inc to explore. By aligning its product offerings with this trend, the company can tap into a growing customer segment. Additionally, advancements in technology present opportunities for Simply Inc to streamline its operations, improve efficiency, and enhance customer experience. Moreover, expanding into international markets can help diversify Simply Inc's revenue sources and reduce its dependence on domestic sales.

Threats

Simply Inc faces certain threats that pose challenges to its future success. One major threat is intense competition within the industry. Competitors with similar products and services may attract customers away from Simply Inc, impacting its market share and profitability. Additionally, rapidly changing consumer preferences and trends can present a challenge for the company, requiring it to continuously adapt its offerings to stay relevant. Moreover, economic downturns and fluctuations in raw material prices can pose financial risks to Simply Inc, affecting its profitability and operations.

Simply Segments

Simply Revenue by Segment

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OneClick retail stores
Cooltech distribution
Details
Date
OneClick retail stores
Cooltech distribution
Jan 1, 2018
16.06 M USD
8.11 M USD

Simply Revenue by Region

  • 3 Years

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United States
US based distributors selling to Latin America
Mexico
M X
Europe, Middle East and Africa
South Africa
South America
Caribbean
Central America
Asia Pacific
EMEA
Details
Date
United States
US based distributors selling to Latin America
Mexico
M X
Europe, Middle East and Africa
South Africa
South America
Caribbean
Central America
Asia Pacific
EMEA
Jan 1, 2013
1.05 M USD
6.42 M USD
0.00 USD
2.91 M USD
961,000.00 USD
0.00 USD
9.05 M USD
0.00 USD
17.30 M USD
209,000.00 USD
0.00 USD
Jan 1, 2014
2.58 M USD
7.24 M USD
8.06 M USD
0.00 USD
1.53 M USD
0.00 USD
12.77 M USD
0.00 USD
15.89 M USD
75,000.00 USD
0.00 USD
Jan 1, 2015
4.51 M USD
11.85 M USD
13.34 M USD
0.00 USD
0.00 USD
0.00 USD
9.88 M USD
0.00 USD
8.22 M USD
28,000.00 USD
0.00 USD
Jan 1, 2017
0.00 USD
8.78 M USD
8.13 M USD
0.00 USD
0.00 USD
544,000.00 USD
2.91 M USD
0.00 USD
3.03 M USD
0.00 USD
0.00 USD
Jan 1, 2018
9.87 M USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
9.57 M USD
3.94 M USD
784,000.00 USD
0.00 USD
8,000.00 USD
Jan 1, 2019
30.03 M USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
233,000.00 USD
93,000.00 USD
28,000.00 USD
0.00 USD
0.00 USD

Simply Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Simply historical P/E ratio, EBIT multiple, and P/S ratio

Simply annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Simply shares outstanding

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Number of stocks
Details
Date
Number of stocks
Jan 1, 2014
100,000.00 Stocks
Jan 1, 2015
100,000.00 Stocks
Jan 1, 2016
100,000.00 Stocks
Jan 1, 2017
400,000.00 Stocks
Jan 1, 2018
400,000.00 Stocks
Jan 1, 2019
1.20 M Stocks
Jan 1, 2021
10.10 M Stocks
Jan 1, 2022
12.00 M Stocks

Simply stock splits

In Simply's history, there have been no stock splits.
Price targets and forecasts for Simply are not yet available.

Simply shareholder structure

% Name
0.00000%
Heritage Wealth Advisors, LLC
Heritage Wealth Advisors, LLC

Simply Executives and Management Board

VL

Mr. Vernon LoForti

(65)

Chief Financial Officer, Senior Vice President

Compensation259,422.00 USD
KT

Mr. Kevin Taylor

Independent Chairman of the Board

RV

Mr. Reinier Voigt

(59)

President, Chief Executive Officer, Director · since 2018

MG

Mr. Michael Galloro

Director

Frequently asked questions about Simply

Simply Inc is a leading company with a business model focused on providing innovative solutions in the technology industry. The company aims to simplify the lives of its customers through its cutting-edge technological products and services. It offers a wide range of consumer electronics, including smartphones, tablets, and wearable devices. Additionally, Simply Inc emphasizes software development, creating user-friendly apps and operating systems to enhance user experience. By leveraging their expertise in hardware and software integration, Simply Inc has successfully established itself as a market leader in the tech industry.

All fundamentals and in-depth analysis of Simply

Our stock analysis for Simply stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Simply. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.