ServiceNow Stock

ServiceNow P/B

The P/B (Price-to-Book Ratio) of ServiceNow (NOW) as of Sep 2, 2026 is 8.64. In the previous year, P/B (Price-to-Book Ratio) was 11.66 — a change of -25.88% (lower).

P/B

8.64

YoY

-25.88%

Last updated:

P/B (Price-to-Book Ratio) of ServiceNow is 2026 8.64 . P/B (Price-to-Book Ratio) of ServiceNow was 2025 11.66 . It decreases by -25.88% lower compared to the previous year.

The ServiceNow P/B history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

P/B
Date
P/B
Jan 1, 2018
100.80 USD
Jan 1, 2019
52.64 USD
Jan 1, 2020
39.52 USD
Jan 1, 2021
30.31 USD
Jan 1, 2022
22.26 USD
Jan 1, 2023
14.68 USD
Jan 1, 2024
11.66 USD
Jan 1, 2025
8.64 USD
The ServiceNow P/B history
YEARP/BYoY
8.64-25.88%
11.66-20.62%
14.68-34.03%
22.26-26.57%
30.31-23.30%
39.52-24.91%
52.64-47.78%
100.80-29.92%
143.83-50.31%
289.45+46.48%
197.61-24.37%
261.28
Access this data via the Eulerpool API

ServiceNow Stock analysis

What does ServiceNow do? ServiceNow Inc is a leading provider of cloud-based digital workflow solutions that help its customers automate and optimize complex business processes. The company was founded in 2004 and is headquartered in Santa Clara, California. ServiceNow operates a platform that assists businesses in successfully implementing digital transformation. Its solutions encompass HR, IT, Customer Service Management, and Security Operations. The platform includes a workflow designer for automating complex processes and a service catalog for visualizing service offerings. This SaaS-based platform is hosted in the cloud and offered as a subscription service. ServiceNow offers a wide range of products and solutions to meet the needs of different markets and industries. Its focus is on ensuring a seamless customer experience, accelerating digital transformation, and improving operational efficiency. The company currently has over 11,000 customers worldwide and is known for its user-friendly, effective, and innovative platform. Overall, ServiceNow provides innovative solutions and products that help businesses automate and optimize their processes, establishing itself as an industry leader and offering numerous benefits to its customers. ServiceNow is one of the most popular companies on Eulerpool.

Frequently Asked Questions about ServiceNow stock

P/B (Price-to-Book Ratio) of ServiceNow is 8.64 in 2026.

P/B (Price-to-Book Ratio) of ServiceNow changed from 11.66 to 8.64, representing a -25.88% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of P/B (Price-to-Book Ratio) ServiceNow since 2006 – with annual values, charts, and detailed analysis.

The Price-to-Book ratio compares a company's market price to its book value. A low P/B may indicate an undervalued stock, while a high P/B could suggest overvaluation or strong growth expectations.

P/B = Stock Price / Book Value per Share

To evaluate P/B (Price-to-Book Ratio)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for P/B (Price-to-Book Ratio).

A 'good' varies by industry and company stage. On Eulerpool, you can compare P/B (Price-to-Book Ratio)'s ServiceNow with sector peers and the industry average to assess whether it is attractive.

Access this data via the Eulerpool API

Valuation — ServiceNow

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