ServiceNow Stock

ServiceNow Gross Margin

The Gross Margin of ServiceNow (NOW) as of Sep 2, 2026 is 77.53 %. In the previous year, Gross Margin was 79.18 % — a change of -2.08% (lower).

Gross Margin

77.53 %

YoY

-2.08%

Last updated:

Gross Margin of ServiceNow is 2026 77.53 % . Gross Margin of ServiceNow was 2025 79.18 % . It decreases by -2.08% lower compared to the previous year.

ServiceNow's gross margin stands at 77.5%, broadly stable from 77.1% several years earlier.

The ServiceNow Gross Margin history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Gross Margin
Date
Gross Margin
Jan 1, 2018
76.13 USD
Jan 1, 2019
76.98 USD
Jan 1, 2020
78.16 USD
Jan 1, 2021
77.05 USD
Jan 1, 2022
78.29 USD
Jan 1, 2023
78.59 USD
Jan 1, 2024
79.18 USD
Jan 1, 2025
77.53 USD
The ServiceNow Gross Margin history
YEARGross MarginYoY
77.53 %-2.08%
79.18 %+0.75%
78.59 %+0.38%
78.29 %+1.60%
77.05 %-1.42%
78.16 %+1.53%
76.98 %+1.11%
76.13 %+2.68%
74.15 %+3.95%
71.33 %+6.08%
67.24 %+5.80%
63.55 %+9,918.02%
0.63 %+10.67%
0.57 %-7.53%
0.62 %-5.96%
0.66 %+5.24%
0.63 %+6.04%
0.59 %+23.76%
0.48 %-24.43%
0.63 %
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ServiceNow Stock analysis

What does ServiceNow do? ServiceNow Inc is a leading provider of cloud-based digital workflow solutions that help its customers automate and optimize complex business processes. The company was founded in 2004 and is headquartered in Santa Clara, California. ServiceNow operates a platform that assists businesses in successfully implementing digital transformation. Its solutions encompass HR, IT, Customer Service Management, and Security Operations. The platform includes a workflow designer for automating complex processes and a service catalog for visualizing service offerings. This SaaS-based platform is hosted in the cloud and offered as a subscription service. ServiceNow offers a wide range of products and solutions to meet the needs of different markets and industries. Its focus is on ensuring a seamless customer experience, accelerating digital transformation, and improving operational efficiency. The company currently has over 11,000 customers worldwide and is known for its user-friendly, effective, and innovative platform. Overall, ServiceNow provides innovative solutions and products that help businesses automate and optimize their processes, establishing itself as an industry leader and offering numerous benefits to its customers. ServiceNow is one of the most popular companies on Eulerpool.

Frequently Asked Questions about ServiceNow stock

Gross Margin of ServiceNow is 77.53 % in 2026.

Gross Margin of ServiceNow changed from 79.18 % to 77.53 %, representing a -2.08% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Gross Margin ServiceNow since 2006 – with annual values, charts, and detailed analysis.

Gross Margin measures the percentage of revenue remaining after COGS. Higher gross margins indicate more efficient production and stronger pricing power.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Gross Margin's ServiceNow with sector peers and the industry average to assess whether it is attractive.

To evaluate Gross Margin's, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Gross Margin.

Access this data via the Eulerpool API

Margins — ServiceNow

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