Parrot Stock

Parrot ROCE

The Return on Capital Employed (ROCE) of Parrot (PARRO.PA) as of Aug 7, 2026 is -41.30 %. In the previous year, Return on Capital Employed (ROCE) was -13.83 % — a change of 198.50% (lower).

ROCE

-41.30 %

YoY

198.50%

Last updated:

In 2026, Parrot's return on capital employed (ROCE) was -41.30 %, a 198.50% increase from the -13.83 % ROCE in the previous year.

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Parrot Stock analysis

What does Parrot do? Parrot SA is a French company that was founded in 1994 by Henri Seydoux. The company is headquartered in Paris and employs over 800 employees worldwide. Parrot is a leader in the development of wireless technologies and offers systems that run on various platforms such as mobile devices, tablets, laptops, and desktops. Parrot operates in four main areas: 1. Automotive: Parrot produces infotainment systems for cars that offer a variety of features, including navigation, music streaming, and call control. One standout product is the "Parrot RNB 6," a car radio-specific Android tablet with a GSM module and various connectivity options. 2. Personal transportation: Parrot offers a variety of mobile Bluetooth solutions, including hands-free kits and headphones. 3. Drones: Another area of focus is the sale of mini-drones like the "Parrot Anafi," which are known for their lightweight design, camera quality, and ease of use. While drone sales were previously a significant part of the company's business, declining numbers in this sector have led to a reconsideration of their viability. 4. Enterprise: This involves the development of professional surveillance systems and WLAN infrastructure. This includes a range of solutions for businesses, including security and surveillance cameras, wireless network devices, and sensors. The company also develops and markets proprietary software such as "Sensefly eMotion 3" for flight planning, "Pix4Dmapper" for mapping, and "Parrot Bluegrass Fields" for managing agricultural land. Parrot's business model is based on innovation and the ability to quickly adapt to industry changes. This is evident in the company's history, as they were early adopters of Bluetooth and WLAN technologies. Parrot has garnered a reputation for its innovations and involvement in the open-source community. The company has initiated numerous projects that utilize open-source code to enable a broader range of applications. This includes the online database MySensors, which provides a platform for customized, interconnected, sensor-driven applications. Today, Parrot continues to heavily focus on innovation, particularly in the mobile, automotive, and drone sectors. The goal is to continually develop new technologies and products to meet the growing needs of consumers and businesses. In summary, Parrot is an innovative company that produces diverse products in various sectors. Notably, the company has a high rate of development and the ability to quickly adapt to industry changes. Parrot is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling Parrot's Return on Capital Employed (ROCE)

Parrot's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing Parrot's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

Parrot's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in Parrot’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about Parrot stock

Return on Capital Employed (ROCE) of Parrot is -41.30 % in 2026.

Return on Capital Employed (ROCE) of Parrot changed from -13.83 % to -41.30 %, representing a 198.50% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) Parrot since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s Parrot with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

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