What does MyState do? MyState Ltd. is an Australian financial services company specializing in banking, wealth management, and mortgages. The company was founded in 2009 and is headquartered in Hobart, Tasmania. The history of MyState begins with the establishment of Tasmanian Perpetual Trustees Limited in 1876. The company was later renamed The Trust Company (TTC) and became a leading provider of asset management services in Australia. In 2013, TTC was acquired by Perpetual Limited, and MyState Wealth Management was established in the same year. Today, MyState is a diversified financial services company focusing on the needs of families and small businesses. MyState's business model is based on a combination of deposits and loans, as well as investments in assets such as real estate, capital markets, and alternative investments. MyState operates three different business segments: Personal Banking, Business Banking, and Wealth Management. In the Personal Banking segment, the company offers a wide range of products and services, including savings accounts, credit cards, mortgages, personal loans, and insurance. MyState is committed to providing its customers with the best solutions to meet their financial needs, emphasizing transparency and personalized service. In the Business Banking segment, MyState offers a variety of services aimed at fulfilling the financial needs of small and medium-sized businesses. The company provides business accounts, credit cards, leasing and equipment finance, as well as factoring services. MyState has a strong network of experienced advisors and is committed to offering comprehensive financial solutions. Wealth Management is MyState's third business segment, offering investment and asset management services. This includes a variety of options such as stocks and bonds, alternative asset classes like private equity, infrastructure, and hedge funds. These services target the needs of affluent investors looking for customized investment solutions. In recent years, MyState has also invested in innovations to enhance the customer experience. One example is the MyState Bank App, which allows customers to easily and conveniently manage their finances on the go. Overall, MyState has a comprehensive portfolio of services to meet the needs of its customers. The company is a key player in the Australian financial market, with a clear focus on customer needs and a dedicated team of professionals. MyState is one of the most popular companies on Eulerpool.