Merit Interactive Co

Merit Interactive Co Tax Rate

The Effective Tax Rate of Merit Interactive Co (300766.SZ) as of Nov 7, 2026 is 15.53 %. In the previous year, Effective Tax Rate was 12.20 % — a change of 27.25% (higher).

Tax Rate

15.53 %

YoY

27.25%

Last updated:

Effective Tax Rate of Merit Interactive Co is 2025 15.53 % . Effective Tax Rate of Merit Interactive Co was 2024 12.20 % . It decreases by 27.25% higher compared to the previous year.

The Merit Interactive Co Tax Rate history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Tax Rate
Date
Tax Rate
Jan 1, 2018
9.12 CNY
Jan 1, 2019
-21.47 CNY
Jan 1, 2020
-0.77 CNY
Jan 1, 2021
5.77 CNY
Jan 1, 2022
14.20 CNY
Jan 1, 2023
29.99 CNY
Jan 1, 2024
12.20 CNY
Jan 1, 2025
15.53 CNY
The Merit Interactive Co Tax Rate history
YEARTax RateYoY
15.53 %+27.25%
12.20 %-59.31%
29.99 %+111.22%
14.20 %+146.12%
5.77 %-844.95%
-0.77 %-96.39%
-21.47 %-335.42%
9.12 %-22.88%
11.82 %-1,888.20%
-0.66 %—

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Merit Interactive Co Stock analysis

What does Merit Interactive Co do? Merit Interactive Co Ltd generates revenue through three core segments. The Mobile Application Developer Services segment offers technical push services, user portrait services, and data statistics services to app developers. The Mobile Internet Marketing Services segment sells notification bar advertisements and application advertisements, categorized as brand advertisement services and effect advertisement services, targeting advertisers seeking to reach mobile users. The Data Services and Other segment provides Data Management Platform (DMP) services alongside data analysis and consulting services, serving businesses needing data-driven insights. Clients purchasing these services include mobile application developers, advertisers, and enterprises requiring data management solutions. The company’s technical push services support app developers in engaging users, while its advertising segments deliver targeted campaigns for brands and performance-based marketing. Data Management Platform (DMP) services are utilized by businesses for audience segmentation and analytics. Revenue streams are derived from subscription-based data services, advertising placements, and consulting contracts. Mobile application developers pay for technical push and user portrait services, advertisers fund brand and effect advertisements, and enterprises contract for DMP and data analysis services. The company’s segmentation ensures tailored offerings for each client type within the mobile and data sectors. Merit Interactive Co is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Merit Interactive Co stock

Effective Tax Rate of Merit Interactive Co is 15.53 % in 2025.

Effective Tax Rate of Merit Interactive Co changed from 12.20 % to 15.53 %, representing a 27.25% change. The value is higher than the previous year.

On Eulerpool you can find the complete historical development of Effective Tax Rate Merit Interactive Co since 2006 – with annual values, charts, and detailed analysis.

The effective tax rate measures the actual percentage of pretax income paid in taxes. It reflects the company's tax efficiency and planning.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Effective Tax Rate's Merit Interactive Co with sector peers and the industry average to assess whether it is attractive.

To evaluate Effective Tax Rate's, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Effective Tax Rate.

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Margins — Merit Interactive Co

All Key Metrics — Merit Interactive Co