Kogan.com Stock

Kogan.com P/S

The (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. of Kogan.com (KGN.AX) as of Jul 16, 2026 is 0.60. In the previous year, (Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. was 0.64 — a change of -5.82% (lower).

P/S

0.60

YoY

-5.82%

Last updated:

As of Jul 16, 2026, Kogan.com's P/S ratio stood at 0.60, a -5.82% change from the 0.64 P/S ratio recorded in the previous year.

The Kogan.com P/S history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

P/S
Date
P/S
Jan 1, 2019
1.66 base
Jan 1, 2020
3.64 base
Jan 1, 2021
1.24 base
Jan 1, 2022
0.52 base
Jan 1, 2023
1.15 base
Jan 1, 2024
1.38 base
Jan 1, 2025
0.76 base
Jan 1, 2026 (e)
0.79 base
YEARP/S
2026 est 0.79
2025 0.76
2024 1.38
2023 1.15
2022 0.52
2021 1.24
2020 3.64
2019 1.66
2018 0.78
2017 2.16
2016 0.59
2015 -
2014 -
2013 -
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Kogan.com Valuation

Details

Historical Valuation Multiples

Price-to-Earnings Ratio (P/E)

The P/E ratio divides Kogan.com's share price by its earnings per share. It tells you how many years of current earnings you are "paying for" when you buy the stock. A P/E of 20 means you pay $20 for every $1 of annual earnings. The S&P 500 historically trades at an average P/E of roughly 15–17. A P/E significantly above that may signal high growth expectations; one below may indicate undervaluation — or declining business quality.

Price-to-Sales Ratio (P/S)

The P/S ratio divides market capitalization by total revenue. Unlike the P/E ratio, it works even for companies that are not yet profitable, making it essential for evaluating high-growth firms. A P/S below 1.0 may indicate undervaluation, while ratios above 10 are typically reserved for fast-growing tech or SaaS companies with high expected future margins.

Price-to-EBIT Ratio

This ratio relates Kogan.com's market price to its operating earnings, excluding the effects of debt structure and tax jurisdiction. It is particularly useful for comparing companies across different countries or with different levels of leverage, because it focuses purely on operational profitability. Lower values suggest cheaper operational earnings.

How to Use This Chart

This chart plots Kogan.com's valuation multiples over time. Compare the current P/E, P/S, and P/EBIT to their own historical averages — if the current ratio is well below the multi-year average, the stock may be relatively cheap compared to its own track record. Combine this with industry comparisons: a P/E that looks high in absolute terms may be justified if Kogan.com grows earnings faster than its peers.

Kogan.com Stock analysis

What does Kogan.com do? Kogan.com Ltd is an Australian e-commerce company headquartered in Melbourne. It was founded in 2006 by Ruslan Kogan, who was 23 years old at the time. Since then, the company has become one of the leading online retailers in Australia and has also expanded into other countries such as the United Kingdom and the United States. The business model of Kogan.com Ltd is based on the idea of selling products directly to consumers at the lowest possible prices. One important factor in this is the efficient use of online presence. Kogan.com Ltd focuses on direct online sales and low advertising costs, as the company has a strong presence on social media and relies on word-of-mouth marketing. Additionally, the company also offers its own products, saving costs on purchasing from third-party suppliers. Another reference to the low prices of the products is the "Kogan Price Promise," which states that Kogan.com Ltd always offers the lowest price in the Australian market for most products in its range. The company offers a variety of categories, including electronics, household products, outdoor products, sports goods, toys, and fashion. The range extends from large appliances like washing machines and refrigerators to notebooks and clothing. Often, products from the Kogan brand itself are offered, contributing to the lower prices. Kogan.com Ltd also earns revenue from other services such as payment processing, insurance, mobile phone contracts, advertising, and data sales. In 2019, Kogan Mobile had over 300,000 active users in Australia. One of Kogan.com's notable successes is its recent IPO in 2016, which sold out within just four hours of its initial listing due to high demand. As a result, founder Ruslan Kogan secured an estimated value of over 300 million US dollars. Kogan.com Ltd also relies on technology and innovation to provide its customers with the best possible shopping experience. These innovations include the Kogan Marketplace, which enables other companies to sell their products on the Kogan.com website. The company has also developed a range of apps to enhance the shopping experience and strengthen customer loyalty. Overall, in just under 15 years, Kogan.com Ltd has built a very large and diverse range of products. The company has shown that it is possible to be successful in the e-commerce market through low prices and a strong online presence. Today, Kogan.com Ltd is considered one of the market leaders in Australia and is on its way to making a name for itself in other countries. Kogan.com Ltd is an Australian e-commerce company that sells products directly to consumers at low prices. It has become one of the leading online retailers in Australia and has expanded to other countries. The company focuses on online sales and low advertising costs, with a strong presence on social media. Additionally, Kogan.com Ltd offers its own products, saving on third-party suppliers. They offer a variety of categories such as electronics, household items, and fashion. The company also earns revenue from other services. Founded in 2006, Kogan.com Ltd had a successful IPO in 2016. They use technology and innovation to enhance the customer experience and have built a diverse product range in just 15 years. Kogan.com Ltd aims to be a market leader in Australia and other countries. Kogan.com is one of the most popular companies on Eulerpool.

P/S Details

Decoding Kogan.com's P/S Ratio

Kogan.com's Price to Sales (P/S) Ratio is a crucial financial metric that measures the company's market valuation relative to its total sales revenue. It's calculated by dividing the company's market capitalization by its total sales over a specific period. A lower P/S ratio can indicate that the company is undervalued, while a higher ratio may suggest overvaluation.

Year-to-Year Comparison

Comparing Kogan.com's P/S ratio yearly provides insights into how the market perceives the company’s value relative to its sales. An increasing ratio over time can indicate growing investor confidence, while a decreasing trend might reflect concerns about the company’s revenue generation capabilities or market conditions.

Impact on Investments

The P/S ratio is instrumental for investors evaluating Kogan.com's stock. It offers insights into the company’s efficiency in generating sales and its market valuation. Investors use this ratio to compare similar companies within the same industry, aiding in selecting stocks that offer the best value for investment.

Interpreting P/S Ratio Fluctuations

Variations in Kogan.com’s P/S ratio can result from changes in the stock price, sales revenue, or both. Understanding these fluctuations is crucial for investors to evaluate the company’s current valuation and future growth potential, aligning their investment strategies accordingly.

Frequently Asked Questions about Kogan.com stock

(Price-Sales Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the revenue per share. The P/S indicates how many years a company needs to generate the revenue per share as profit. A low P/S suggests that a stock may be undervalued, while a high P/S could indicate overvaluation. However, it is important to always consider the P/S in the context of the industry and the company. of Kogan.com is 0.60 in 2026.

The P/S ratio when valuing a stock.

The price-to-sales ratio (P/S ratio) is an important tool of technical analysis that assists investors in evaluating stocks. It refers to the earnings per share of a company and its price movements. This indicator can be used to determine a stock's fair value, relative to the company's earnings.

History of the Price-to-Sales Ratio

The price-to-sales ratio is a relatively new indicator. It was first used in the 1980s by John Price when he developed the Price-to-Sales Index (PSI). Price wanted to find a way to value stocks taking into account their earnings. He noticed that many stock prices were not in line with their earnings situation. The PSI has since become an important analytical tool and is often referred to as the P/S ratio.

Calculation of the price-to-sales ratio

The price-to-sales ratio is easy to calculate. It is determined by dividing the current stock price by the company's earnings per share. P/S ratio = Stock price / Earnings per share. For example, if a company's stock price is $10 and the earnings per share is $2, then the P/S ratio is 5.

Application of the Price-to-Sales Ratio

The Price-to-Sales ratio is a useful tool for determining a fairly valued stock price. A low P/S ratio may indicate that a stock price is undervalued, which could be a good entry opportunity. However, a high Price-to-Sales ratio may indicate that a stock price is overvalued and investors should exercise caution.

An example: A company has a stock price of 20 USD and an earnings per share of 2 USD. The P/E ratio is 10. This could indicate that the stock price is overvalued and investors should be cautious before buying.

Investors and the price-to-sales ratio

Investors use the price-to-sales ratio to determine whether a company's stock price is fairly valued or not. They can compare the P/S ratio to see how the stock price relates to the company's earnings. Investors can also observe the P/S ratio over a longer period of time to see if the stock price changes in relation to the company's earnings.

Advantages and Disadvantages of the Price-to-Sales Ratio

The greatest advantage of the price-to-sales ratio is that it is a simple and understandable tool to determine the fair value of a stock price. It can also help investors identify stocks that are undervalued. One disadvantage is that the P/S ratio does not provide information about the company's profits. Therefore, investors should also consider other financial ratios before investing.

In today's time, the price-to-sales ratio is an important tool for investors to evaluate stocks and identify potential investment opportunities. It can help find a fairly valued stock price and identify stocks that are undervalued. However, investors should also consider other financial indicators before making an investment decision.

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Valuation — Kogan.com

All Key Metrics — Kogan.com