Kogan.com (KGN.AX) Stock Price

Kogan.com Price

🇦🇺ASX·CLOSED
4.01AUD
Market closed
Today +/-
Today %

Kogan.com (KGN.AX) Stock | ISIN AU000000KGN2 | WKN A2AL96. The current Kogan.com stock price is 4.01 AUD (2026). Revenue is 531.93 M AUD. Net income is 18.96 M AUD. The P/E ratio is 21.37. Market capitalization is 405.1 M AUD. Kogan.com operates in the Cyclical consumption sector.

Kogan.com stock price

Ex-Dividend
Details

Stock Price

ⓘ

How to Read This Chart

This chart tracks the historical stock price of Kogan.com over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Kogan.com stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Kogan.com's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Kogan.com Stock Price History
DateKogan.com Price
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Kogan.com Revenue, EBIT, Net Income

  • 3 Years

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2013
173.9 M AUD
4.8 M AUD
3.5 M AUD
Jan 1, 2014
174.7 M AUD
8.5 M AUD
5.4 M AUD
Jan 1, 2015
200.29 M AUD
1.32 M AUD
-69,600 AUD
Jan 1, 2016
211.16 M AUD
2.73 M AUD
809,200 AUD
Jan 1, 2017
289.52 M AUD
6.51 M AUD
3.74 M AUD
Jan 1, 2018
412.31 M AUD
19.98 M AUD
14.11 M AUD
Jan 1, 2019
438.7 M AUD
23.99 M AUD
17.2 M AUD
Jan 1, 2020
497.9 M AUD
41.04 M AUD
26.82 M AUD
Jan 1, 2021
780.74 M AUD
10.74 M AUD
3.54 M AUD
Jan 1, 2022
718.5 M AUD
-38.12 M AUD
-35.46 M AUD
Jan 1, 2023
489.49 M AUD
-36.35 M AUD
-25.85 M AUD
Jan 1, 2024
459.7 M AUD
20.26 M AUD
83,000 AUD
Jan 1, 2025
488.11 M AUD
15.64 M AUD
-39.47 M AUD
Invalid Date
531.93 M AUD
25.88 M AUD
18.96 M AUD
Invalid Date
575.82 M AUD
33.23 M AUD
24.2 M AUD

Kogan.com Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jun 13, 2026, 2:17 PM
 
REVENUE (M AUD)
REVENUE GROWTH (%)
GROSS MARGIN (%)
GROSS INCOME (M AUD)
NET INCOME (M AUD)
NET INCOME GROWTH (%)
SHARES (M)
DOCUMENTS
202420252026e2027e2028e2029e2030e2031e
459488531575618608640671
-6.136.328.818.297.48-1.625.264.84
36.638.7335.5932.8730.5831.0929.5328.17
168189189189189189189189
0-39182429506372
––-146.1533.3320.8372.412614.29
102.52101.02101.02101.02101.02101.02101.02101.02
––––––––
Details

Income Statement Key Figures

ⓘ

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Kogan.com generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Kogan.com retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Kogan.com's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Kogan.com has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Kogan.com's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Kogan.com stock margins

The Kogan.com margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Kogan.com. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Kogan.com.

  • 3 Years

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2013
11.27 %
2.76 %
2.01 %
Jan 1, 2014
15.17 %
4.87 %
3.09 %
Jan 1, 2015
14.41 %
0.66 %
-0.03 %
Jan 1, 2016
15.48 %
1.29 %
0.38 %
Jan 1, 2017
17.86 %
2.25 %
1.29 %
Jan 1, 2018
19.55 %
4.85 %
3.42 %
Jan 1, 2019
20.66 %
5.47 %
3.92 %
Jan 1, 2020
25.41 %
8.24 %
5.39 %
Jan 1, 2021
26.09 %
1.37 %
0.45 %
Jan 1, 2022
25.67 %
-5.31 %
-4.93 %
Jan 1, 2023
27.9 %
-7.43 %
-5.28 %
Jan 1, 2024
36.64 %
4.41 %
0.02 %
Jan 1, 2025
38.91 %
3.2 %
-8.09 %
Invalid Date
38.91 %
4.86 %
3.56 %
Invalid Date
38.91 %
5.77 %
4.2 %

Kogan.com Stock Revenue, EBIT, Earnings per Share

The Kogan.com earnings per share therefore indicates how much revenue Kogan.com has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2013
1.86 AUD
0.05 AUD
0.04 AUD
Jan 1, 2014
1.87 AUD
0.09 AUD
0.06 AUD
Jan 1, 2015
2.15 AUD
0.01 AUD
-0 AUD
Jan 1, 2016
2.26 AUD
0.03 AUD
0.01 AUD
Jan 1, 2017
3.14 AUD
0.07 AUD
0.04 AUD
Jan 1, 2018
4.35 AUD
0.21 AUD
0.15 AUD
Jan 1, 2019
4.6 AUD
0.25 AUD
0.18 AUD
Jan 1, 2020
5.21 AUD
0.43 AUD
0.28 AUD
Jan 1, 2021
7.17 AUD
0.1 AUD
0.03 AUD
Jan 1, 2022
6.72 AUD
-0.36 AUD
-0.33 AUD
Jan 1, 2023
4.55 AUD
-0.34 AUD
-0.24 AUD
Jan 1, 2024
4.48 AUD
0.2 AUD
0 AUD
Jan 1, 2025
4.83 AUD
0.15 AUD
-0.39 AUD
Invalid Date
5.27 AUD
0.26 AUD
0.19 AUD
Invalid Date
5.7 AUD
0.33 AUD
0.24 AUD

Kogan.com business model & stock analysis

Kogan.com Ltd is an Australian e-commerce company headquartered in Melbourne. It was founded in 2006 by Ruslan Kogan, who was 23 years old at the time. Since then, the company has become one of the leading online retailers in Australia and has also expanded into other countries such as the United Kingdom and the United States. The business model of Kogan.com Ltd is based on the idea of selling products directly to consumers at the lowest possible prices. One important factor in this is the efficient use of online presence. Kogan.com Ltd focuses on direct online sales and low advertising costs, as the company has a strong presence on social media and relies on word-of-mouth marketing. Additionally, the company also offers its own products, saving costs on purchasing from third-party suppliers. Another reference to the low prices of the products is the "Kogan Price Promise," which states that Kogan.com Ltd always offers the lowest price in the Australian market for most products in its range. The company offers a variety of categories, including electronics, household products, outdoor products, sports goods, toys, and fashion. The range extends from large appliances like washing machines and refrigerators to notebooks and clothing. Often, products from the Kogan brand itself are offered, contributing to the lower prices. Kogan.com Ltd also earns revenue from other services such as payment processing, insurance, mobile phone contracts, advertising, and data sales. In 2019, Kogan Mobile had over 300,000 active users in Australia. One of Kogan.com's notable successes is its recent IPO in 2016, which sold out within just four hours of its initial listing due to high demand. As a result, founder Ruslan Kogan secured an estimated value of over 300 million US dollars. Kogan.com Ltd also relies on technology and innovation to provide its customers with the best possible shopping experience. These innovations include the Kogan Marketplace, which enables other companies to sell their products on the Kogan.com website. The company has also developed a range of apps to enhance the shopping experience and strengthen customer loyalty. Overall, in just under 15 years, Kogan.com Ltd has built a very large and diverse range of products. The company has shown that it is possible to be successful in the e-commerce market through low prices and a strong online presence. Today, Kogan.com Ltd is considered one of the market leaders in Australia and is on its way to making a name for itself in other countries. Kogan.com Ltd is an Australian e-commerce company that sells products directly to consumers at low prices. It has become one of the leading online retailers in Australia and has expanded to other countries. The company focuses on online sales and low advertising costs, with a strong presence on social media. Additionally, Kogan.com Ltd offers its own products, saving on third-party suppliers. They offer a variety of categories such as electronics, household items, and fashion. The company also earns revenue from other services. Founded in 2006, Kogan.com Ltd had a successful IPO in 2016. They use technology and innovation to enhance the customer experience and have built a diverse product range in just 15 years. Kogan.com Ltd aims to be a market leader in Australia and other countries.

Kogan.com SWOT Analysis

Strengths

Kogan.com Ltd has several strengths that contribute to its success in the market. Firstly, the company has established a strong online presence, allowing it to reach a large customer base efficiently. This online platform facilitates convenient shopping experiences and easy accessibility for customers to browse and purchase products. Secondly, Kogan.com has a diverse range of products, offering customers a wide selection across various categories. This broad product portfolio not only attracts a range of customers but also allows the company to cross-sell and upsell to increase sales and customer satisfaction. Additionally, Kogan.com has a reputation for offering competitive prices. By operating as an online-only retailer, the company can reduce overhead costs associated with physical stores, allowing them to pass on the savings to customers. Lastly, the company's strong logistics and distribution network facilitates efficient delivery and order fulfillment, ensuring customer satisfaction and loyalty.

Weaknesses

Despite its strengths, Kogan.com Ltd faces certain weaknesses in the market. One of the major weaknesses is the heavy reliance on its online platform. While this provides convenience, it also puts the company at risk in case of technical issues or cyber attacks, which could disrupt the business operations and affect customer trust. Another weakness is the heavy competition in the online retail sector. As more competitors enter the market, Kogan.com needs to continuously differentiate itself and offer unique value propositions to maintain its market position. Furthermore, Kogan.com's focus on low prices may impact profit margins. While attracting price-sensitive customers, it may limit the ability to invest in innovation and maintain sustainable growth.

Opportunities

Kogan.com has several opportunities to capitalize on in the market. Firstly, the increasing adoption of online shopping presents a favorable environment for the company to expand its customer base and sales. This can be achieved through targeted marketing campaigns and customer acquisition strategies. Secondly, the company can explore potential partnerships or collaborations with other brands and retailers to extend its product offerings and reach new markets. Such alliances can strengthen Kogan.com's position and create synergies across different industry sectors. Additionally, the rising demand for environmentally friendly and sustainable products provides an opportunity for Kogan.com to tap into this market segment. By incorporating more eco-friendly products in its portfolio, the company can attract environmentally conscious customers and align with global sustainability trends. Finally, international expansion is another potential opportunity for Kogan.com. By expanding its operations to new geographical regions, the company can access new customer markets and diversify its revenue streams.

Threats

Kogan.com Ltd faces various threats that could impact its business operations. Firstly, intense competition from both established retailers and emerging startups poses a significant threat. Competitors may replicate successful strategies, offer similar products, or utilize aggressive pricing strategies to gain market share. Secondly, changes in government regulations and policies, particularly related to e-commerce, can affect Kogan.com's operations and profitability. Compliance with evolving regulations and adapting to legal requirements can pose challenges for the company. Additionally, economic downturns and fluctuations can impact consumer spending behavior, leading to reduced sales and customer demand. Changes in consumer preferences and buying habits also pose a threat, as Kogan.com needs to continuously adapt to shifting trends in order to stay relevant. Lastly, cyber threats and data breaches pose a significant risk in the online retail space. Maintaining robust security measures and ensuring the protection of customer data is crucial to maintain trust and prevent potential damage to the reputation of Kogan.com.

Kogan.com Eulerpool Fair Value

Kogan.com historical P/E ratio, EBIT multiple, and P/S ratio

Kogan.com annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Kogan.com shares outstanding

The number of shares was Kogan.com in 2025 — This indicates how many shares 101.023 M is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2013
93.3 M base_Shares
Jan 1, 2014
93.3 M base_Shares
Jan 1, 2015
93.33 M base_Shares
Jan 1, 2016
93.33 M base_Shares
Jan 1, 2017
92.31 M base_Shares
Jan 1, 2018
94.71 M base_Shares
Jan 1, 2019
95.35 M base_Shares
Jan 1, 2020
95.54 M base_Shares
Jan 1, 2021
108.83 M base_Shares
Jan 1, 2022
106.85 M base_Shares
Jan 1, 2023
107.61 M base_Shares
Jan 1, 2024
102.52 M base_Shares
Jan 1, 2025
101.02 M base_Shares
Invalid Date
101.02 M base_Shares
Invalid Date
101.02 M base_Shares

Kogan.com Dividend History

7 years of dividend payments

YearAnnual DividendYoY ChangePayments
20250.19AUD↓ 11.1%2×
Mar 13, 20250.1AUD↓ 6.7%1/2
Sep 11, 20250.09AUD↓ 9.4%2/2
20240.21AUD↓ 6.2%2×
20210.23AUD↓ 23.8%1×
20200.3AUD↑ 46.9%2×
20190.2AUD↑ 10.0%2×
20180.19AUD↑ 68.8%2×
20170.11AUD—2×

Kogan.com dividend history and estimates

In 2025, Kogan.com paid a dividend amounting to 0.19 AUD. Dividend means that Kogan.com distributes a portion of its profits to its owners.

  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Invalid Date
0.11 AUD
0 AUD
Jan 1, 2018
0.19 AUD
0 AUD
Jan 1, 2019
0.2 AUD
0 AUD
Jan 1, 2020
0.3 AUD
0 AUD
Jan 1, 2021
0.23 AUD
0 AUD
Invalid Date
0.21 AUD
0 AUD
Jan 1, 2025
0.19 AUD
0 AUD
Invalid Date
0.09 AUD
0.09 AUD
Invalid Date
0 AUD
1 AUD
Invalid Date
0 AUD
1.18 AUD

Kogan.com dividend payout ratio

In 2025, Kogan.com had a payout ratio of 380.57%. The payout ratio indicates the percentage of the company's profits that Kogan.com distributes as dividends.

  • 3 Years

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  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2013
307.8 %
Jan 1, 2014
307.8 %
Jan 1, 2015
307.8 %
Jan 1, 2016
307.8 %
Jan 1, 2017
271.6 %
Jan 1, 2018
124.64 %
Jan 1, 2019
113.24 %
Jan 1, 2020
106.88 %
Jan 1, 2021
703.3 %
Jan 1, 2022
307.8 %
Jan 1, 2023
372.66 %
Jan 1, 2024
461.25 %
Jan 1, 2025
380.57 %
Invalid Date
404.83 %
Invalid Date
415.55 %
Price targets and forecasts for Kogan.com are not yet available.

EESG©

Eulerpool ESG Scorecard© for the Kogan.com stock

25/100
6
Environment
50
Social
17
Governance
E

Environment

20
Scope 1 - Direct Emissions—
Scope 2 - Indirect emissions from purchased energy—
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions—
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees38
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Kogan.com shareholder structure

% Name
16.68264%
Kogan (Ruslan)
Kogan (Ruslan)
3.19297%
Shafer (David)
Shafer (David)
2.18726%
The Vanguard Group, Inc.
The Vanguard Group, Inc.
1.39755%
Vanguard Investments Australia Ltd.
Vanguard Investments Australia Ltd.
1.00207%
Dimensional Fund Advisors, L.P.
Dimensional Fund Advisors, L.P.
0.96499%
Grandeur Peak Global Advisors, LLC
Grandeur Peak Global Advisors, LLC
0.73259%
DFA Australia Ltd.
DFA Australia Ltd.
0.60413%
VanEck Australia Pty Ltd.
VanEck Australia Pty Ltd.
0.59392%
Tom Hadley Enterprises Pty. Ltd.
Tom Hadley Enterprises Pty. Ltd.
0.32368%
MLC Asset Management
MLC Asset Management

Kogan.com Executives and Management Board

RK

Mr. Ruslan Kogan

Founder and Chief Executive Officer, Executive Director · since 2006

Compensation1.44 M AUD
DS

Mr. David Shafer

Chief Financial Officer, Chief Operating Officer, Executive Director · since 2010

Compensation1.04 M AUD
GR

Mr. Gregory Ridder

(62)

Independent Non-Executive Chairman of the Board

Compensation203,500 AUD
HD

Mr. Harry Debney

Independent Non-Executive Director

Compensation121,000 AUD
JA

Ms. Janine Allis

Independent Non-Executive Director

Compensation104,500 AUD

Kogan.com Supply Chain

Frequently asked questions about Kogan.com

The business model of Kogan.com Ltd revolves around being an online marketplace that offers a wide range of products and services to consumers. The company operates through an e-commerce platform, where customers can browse and purchase items such as electronics, home appliances, fashion, beauty products, and more. Kogan.com Ltd primarily focuses on offering competitive prices and delivering a seamless shopping experience to its customers. By leveraging its strong brand presence and efficient supply chain management, the company aims to provide value-for-money products and excellent customer service. Overall, Kogan.com Ltd's business model is centered on providing convenient and affordable online shopping options to consumers.

All fundamentals and in-depth analysis of Kogan.com

Our stock analysis for Kogan.com Revenue stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Kogan.com Revenue. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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