Kogan.com (KGN.AX) Stock Price
Kogan.com Price
Revenue has compounded at 9.0% per year over the past 12 years to 488.11 M AUD. Earnings per share have declined at 29.4% per year over the last 11 years. Kogan.com's net margin stands at -8.1%, down from 0.5% several years earlier. Kogan.com currently offers a dividend yield of about 5.26%. The dividend has grown at 7.1% per year over the past 8 years. Analysts set a median price target of 4.69 AUD, implying 29.6% above the current price. Of 8 analysts, 5 rate the stock a buy — an overall Buy consensus. The stock trades about 21% above its 52-week low.
Kogan.com stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Kogan.com over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Kogan.com stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Kogan.com's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Kogan.com Price |
|---|---|
| 9/1/2026 | 3.62 AUD |
| 8/31/2026 | 3.68 AUD |
| 8/28/2026 | 3.66 AUD |
| 8/27/2026 | 3.68 AUD |
| 8/26/2026 | 3.71 AUD |
| 8/25/2026 | 3.78 AUD |
| 8/24/2026 | 4.00 AUD |
| 8/21/2026 | 4.51 AUD |
| 8/20/2026 | 4.56 AUD |
| 8/19/2026 | 4.51 AUD |
| 8/18/2026 | 4.61 AUD |
| 8/17/2026 | 4.48 AUD |
| 8/14/2026 | 4.57 AUD |
| 8/13/2026 | 4.56 AUD |
| 8/12/2026 | 4.64 AUD |
| 8/11/2026 | 4.71 AUD |
| 8/10/2026 | 4.74 AUD |
| 8/7/2026 | 4.66 AUD |
| 8/6/2026 | 4.73 AUD |
| 8/5/2026 | 4.63 AUD |
| 8/4/2026 | 4.42 AUD |
| 8/3/2026 | 4.28 AUD |
| 7/31/2026 | 4.27 AUD |
| 7/30/2026 | 4.24 AUD |
| 7/29/2026 | 4.33 AUD |
| 7/28/2026 | 4.26 AUD |
| 7/27/2026 | 4.19 AUD |
| 7/24/2026 | 4.03 AUD |
| 7/23/2026 | 4.03 AUD |
| 7/22/2026 | 4.14 AUD |
Kogan.com Revenue, EBIT, Net Income
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Kogan.com Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEM AUD |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEM AUD |
| EBITM AUD |
| EBIT MARGIN% |
| NET INCOMEM AUD |
| NET INCOME GROWTH% |
| DIVIDENDDIV.AUD |
| DIVIDEND GROWTHDIV. GROWTH% |
| SHARESM |
| 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e | 2028e | 2029e | 2030e | 2031e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 211.00 | 289.00 | 412.00 | 438.00 | 497.00 | 780.00 | 718.00 | 489.00 | 459.00 | 488.00 | 512.00 | 554.00 | 735.00 | 630.00 | 640.00 | 671.00 |
| 5.50 | 36.97 | 42.56 | 6.31 | 13.47 | 56.94 | -7.95 | -31.89 | -6.13 | 6.32 | 4.92 | 8.20 | 32.67 | -14.29 | 1.59 | 4.84 |
| 15.17 | 17.65 | 19.42 | 20.55 | 25.35 | 26.03 | 25.63 | 27.81 | 36.60 | 38.73 | 38.73 | 38.73 | 38.73 | 38.73 | 38.73 | 38.73 |
| 32.00 | 51.00 | 80.00 | 90.00 | 126.00 | 203.00 | 184.00 | 136.00 | 168.00 | 189.00 | 198.30 | 214.56 | 284.66 | 244.00 | 247.87 | 259.88 |
| 2.00 | 6.00 | 19.00 | 23.00 | 41.00 | 10.00 | -38.00 | -36.00 | 20.00 | 15.00 | 93.00 | 101.00 | 134.00 | 115.00 | 60.00 | – |
| 0.95 | 2.08 | 4.61 | 5.25 | 8.25 | 1.28 | -5.29 | -7.36 | 4.36 | 3.07 | 18.16 | 18.23 | 18.23 | 18.25 | 9.38 | – |
| – | 3.00 | 14.00 | 17.00 | 26.00 | 3.00 | -35.00 | -25.00 | – | -39.00 | 20.00 | 22.00 | 25.00 | 31.00 | 63.00 | 72.00 |
| – | – | 366.67 | 21.43 | 52.94 | -88.46 | -1,266.67 | -28.57 | – | – | -151.28 | 10.00 | 13.64 | 24.00 | 103.23 | 14.29 |
| – | 0.11 | 0.19 | 0.20 | 0.30 | 0.23 | – | – | 0.21 | 0.19 | 0.18 | 0.20 | 0.21 | – | – | – |
| – | – | 72.73 | 5.26 | 50.00 | -23.33 | – | – | – | -9.52 | -5.26 | 11.11 | 5.00 | – | – | – |
| 93.33 | 92.31 | 94.71 | 95.35 | 95.54 | 108.83 | 106.85 | 107.61 | 102.52 | 101.02 | 101.02 | 101.02 | 101.02 | 101.02 | 101.02 | 101.02 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Kogan.com generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Kogan.com retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Kogan.com's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Kogan.com has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Kogan.com's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Kogan.com stock margins
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Kogan.com Stock Revenue, EBIT, Earnings per Share
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Kogan.com business model & stock analysis
Kogan.com SWOT Analysis
Strengths
Kogan.com Ltd has several strengths that contribute to its success in the market. Firstly, the company has established a strong online presence, allowing it to reach a large customer base efficiently. This online platform facilitates convenient shopping experiences and easy accessibility for customers to browse and purchase products. Secondly, Kogan.com has a diverse range of products, offering customers a wide selection across various categories. This broad product portfolio not only attracts a range of customers but also allows the company to cross-sell and upsell to increase sales and customer satisfaction. Additionally, Kogan.com has a reputation for offering competitive prices. By operating as an online-only retailer, the company can reduce overhead costs associated with physical stores, allowing them to pass on the savings to customers. Lastly, the company's strong logistics and distribution network facilitates efficient delivery and order fulfillment, ensuring customer satisfaction and loyalty.
Weaknesses
Despite its strengths, Kogan.com Ltd faces certain weaknesses in the market. One of the major weaknesses is the heavy reliance on its online platform. While this provides convenience, it also puts the company at risk in case of technical issues or cyber attacks, which could disrupt the business operations and affect customer trust. Another weakness is the heavy competition in the online retail sector. As more competitors enter the market, Kogan.com needs to continuously differentiate itself and offer unique value propositions to maintain its market position. Furthermore, Kogan.com's focus on low prices may impact profit margins. While attracting price-sensitive customers, it may limit the ability to invest in innovation and maintain sustainable growth.
Opportunities
Kogan.com has several opportunities to capitalize on in the market. Firstly, the increasing adoption of online shopping presents a favorable environment for the company to expand its customer base and sales. This can be achieved through targeted marketing campaigns and customer acquisition strategies. Secondly, the company can explore potential partnerships or collaborations with other brands and retailers to extend its product offerings and reach new markets. Such alliances can strengthen Kogan.com's position and create synergies across different industry sectors. Additionally, the rising demand for environmentally friendly and sustainable products provides an opportunity for Kogan.com to tap into this market segment. By incorporating more eco-friendly products in its portfolio, the company can attract environmentally conscious customers and align with global sustainability trends. Finally, international expansion is another potential opportunity for Kogan.com. By expanding its operations to new geographical regions, the company can access new customer markets and diversify its revenue streams.
Threats
Kogan.com Ltd faces various threats that could impact its business operations. Firstly, intense competition from both established retailers and emerging startups poses a significant threat. Competitors may replicate successful strategies, offer similar products, or utilize aggressive pricing strategies to gain market share. Secondly, changes in government regulations and policies, particularly related to e-commerce, can affect Kogan.com's operations and profitability. Compliance with evolving regulations and adapting to legal requirements can pose challenges for the company. Additionally, economic downturns and fluctuations can impact consumer spending behavior, leading to reduced sales and customer demand. Changes in consumer preferences and buying habits also pose a threat, as Kogan.com needs to continuously adapt to shifting trends in order to stay relevant. Lastly, cyber threats and data breaches pose a significant risk in the online retail space. Maintaining robust security measures and ensuring the protection of customer data is crucial to maintain trust and prevent potential damage to the reputation of Kogan.com.
Kogan.com Eulerpool Fair Value
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Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Kogan.com historical P/E ratio, EBIT multiple, and P/S ratio
Kogan.com annual returns
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Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Kogan.com shares outstanding
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Kogan.com Dividend History
7 years of dividend payments
Kogan.com dividend history and estimates
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Kogan.com dividend payout ratio
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Current Kogan.com forecasts and price targets in September 2026
Analyst Price Targets 2026Kogan.com Earnings Calls
EESG©
Eulerpool ESG Scorecard© for the Kogan.com stock
EEnvironment
20
Environment
SSocial
20
Social
GGovernance (Corporate Governance)
4
Governance (Corporate Governance)
The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.
Kogan.com shareholder structure
| % | Name |
|---|---|
2.18726% | |
1.39755% | |
1.00207% | |
0.96499% | |
0.73259% | |
0.21576% |
Kogan.com Beneficial Ownership Filings (SEC 13D/G)
Kogan.com Executives and Management Board
9 members · avg. age 62 · 33 % women
Mr. Ruslan Kogan
Founder and Chief Executive Officer, Executive Director · since 2006
1.44 M AUD
Management
Mr. David Shafer
Chief Financial Officer, Chief Operating Officer, Executive Director · since 2010
Ms. Belinda Cleminson
Company Secretary
Board of Directors
Mr. Gregory Ridder (62)
Independent Non-Executive Chairman of the Board
Mr. Harry Debney
Independent Non-Executive Director
Ms. Janine Allis
Independent Non-Executive Director
Mr. Ronn Bechler
Independent Non-Executive Director
Ms. Francine Ereira
Independent Non-Executive Director
Mr. Gary Levin
Independent Non-Executive Director
Kogan.com Supply Chain
Kogan.com Supply Chain
Correlation: how closely stock prices move together
| # | Name | Trend | |||
|---|---|---|---|---|---|
| 1 | Openpay Group | 0.87 | 0.95 | 0.91 | |
| 2 | 0.35 | 0.61 | 0.79 | ||
| 3 | 0.26 | 0.10 | 0.69 | ||
| 4 | -0.04 | 0.55 | 0.46 | ||
| 5 | 0.50 | -0.46 | 0.33 |
| # | Name | Trend | |||
|---|---|---|---|---|---|
| 1 | 0.89 | 0.96 | — | ||
| 2 | 0.86 | 0.34 | — | ||
| 3 | -0.66 | -0.75 | -0.94 | ||
| 4 | Marsh & McLennan | 0.30 | -0.37 | -0.87 | |
| 5 | -0.73 | -0.85 | -0.87 |
Frequently asked questions about Kogan.com
The business model of Kogan.com Ltd revolves around being an online marketplace that offers a wide range of products and services to consumers. The company operates through an e-commerce platform, where customers can browse and purchase items such as electronics, home appliances, fashion, beauty products, and more. Kogan.com Ltd primarily focuses on offering competitive prices and delivering a seamless shopping experience to its customers. By leveraging its strong brand presence and efficient supply chain management, the company aims to provide value-for-money products and excellent customer service. Overall, Kogan.com Ltd's business model is centered on providing convenient and affordable online shopping options to consumers.
Kogan.com Ltd is primarily active in the e-commerce industry.
The main competitors of Kogan.com Ltd in the market are Amazon, eBay, Catch Group, and JB Hi-Fi.
Kogan.com Ltd is an Australian online retailer founded by Ruslan Kogan in 2006. The company started as an online consumer electronics retailer and has since expanded its product offerings to include a wide range of categories such as appliances, homewares, furniture, and more. Kogan.com initially gained popularity by offering competitively priced products directly to consumers, cutting out the middlemen. With time, the company diversified its business model, incorporating online services like Kogan Travel, Kogan Mobile, and Kogan Insurance. Kogan.com has witnessed tremendous growth and has become one of Australia's most recognizable and trusted e-commerce brands, known for its quality products and competitive pricing.
Some significant milestones that Kogan.com Ltd has achieved include becoming one of Australia's leading online retailers, achieving consistent growth in revenue and customer base, and expanding its product range to include a wide variety of categories such as electronics, home appliances, fashion, and more. In addition, the company successfully launched its own private label brands, partnered with various service providers to offer additional options to customers, and continued to innovate its e-commerce platform to enhance user experience. Kogan.com Ltd has also expanded its presence internationally, entering new markets and acquiring other online retailers to strengthen its market position.
Kogan.com Ltd is primarily present in Australia.
Kogan.com Ltd represents values of innovation, affordability, and customer-centricity. As an Australian e-commerce company, Kogan.com focuses on providing its customers with a wide range of quality products at competitive prices. The company's corporate philosophy centers around embracing technology-driven solutions to enhance the shopping experience and deliver conveniently accessible goods. With a commitment to customer satisfaction and seamless online shopping, Kogan.com has established itself as a trusted brand in the retail industry. By continuously adapting to market trends and leveraging its digital capabilities, Kogan.com aims to provide value and convenience to its diverse customer base.
Analysts currently set an average price target of 5.13 AUD for the Kogan.com stock (median: 4.69 AUD), implying +41.7 % versus the latest price. The consensus is based on 8 analyst ratings.
8 analysts currently rate the Kogan.com stock: 5 recommend buying, 2 holding and 1 selling. For 2026, analysts expect Kogan.com to generate revenue of 512.60 M AUD and earnings per share of 0.20 AUD.
Converted at the current exchange rate, the Kogan.com share trades at 2.23 EUR (3.62 AUD).
The Kogan.com share (KGN.AX) is listed on 5 stock exchanges, including: Frankfurt (UZQ.F), München (UZQ.MU), SIX (Zürich) (UZQ.SW), ASX (KGN.AX).
Kogan.com Ltd is an online retail company that was founded in Australia in 2006. The company offers a variety of products and services in the areas of electronics, household appliances, fashion, beauty, sports and leisure, as well as financial services. Kogan.com's business model involves buying products directly from manufacturers and selling them to end customers at lower prices. The company is known for its affordable televisions, laptops, smartphones, cameras, and other electronics. It has also developed its own brands such as Kogan, Fortis, and Luxe. In addition to the electronics division, Kogan.com also offers a wide range of household appliances, including washing machines, dishwashers, refrigerators, vacuum cleaners, and air conditioners. The company works with a variety of brands including Dyson, Philips, Westinghouse, and Samsung to ensure that all products are of the highest quality. Kogan.com has also expanded its offerings to include clothing, jewelry, cosmetics, sportswear, and home accessories. The company carries a range of private label brands, including Kogan Pantry, Kogan Mobile, and Kogan Insurance, to provide a wider range of products and services. As an online retailer, Kogan.com specializes in selling products directly to end customers. The company accepts a variety of payment methods and offers encrypted transactions to ensure the security of customer information. Kogan.com also has a mobile application that allows customers to make purchases on the go. In recent years, Kogan.com has expanded its offerings to include financial services such as credit cards, insurance, and superannuation. The company has also introduced the Kogan First program to offer customers exclusive deals, free shipping, and priority customer service. Kogan.com is a purely digital company that does not operate physical stores. The company is based in Australia but also trades in international markets such as the UK and Hong Kong. Kogan.com works closely with manufacturers and suppliers to ensure that it can offer its products at the lowest prices in the market. The company has successfully built a customer-oriented business model that aims to provide customers with the best shopping experience possible. Kogan.com offers daily deals and discounts and operates excellent customer service that responds quickly and effectively to customer needs. Overall, Kogan.com offers a wide range of products and services that are characterized by high quality, low prices, and excellent customer service. The company has established itself as a reliable and customer-oriented online retailer that aims to continue growing and offering its customers a broader range of products and services.
The expected revenue of Kogan.com is 512.60 M AUD. This figure is based on current financial data and reflects the company's business performance.
The expected profit of Kogan.com is 20.41 M AUD. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of Kogan.com is currently 17.92. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Kogan.com stock.
The price-to-sales ratio (P/S) of Kogan.com is currently 0.71. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Kogan.com stock.
The Eulerpool Quality Score for Kogan.com is 4/10.
The ISIN of Kogan.com is AU000000KGN2. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The WKN of Kogan.com is A2AL96. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.
The ticker of Kogan.com is KGN.AX. The ticker symbol is used to trade Kogan.com shares on the stock exchange.
Over the past 12 months, Kogan.com paid a dividend of 0.19 AUD . This corresponds to a dividend yield of about 5.26 %. For the coming 12 months, Kogan.com is expected to pay a dividend of 0.20 AUD.
The current dividend yield of Kogan.com is 5.26 %.
Kogan.com pays a dividend, distributed in the months of , , , .
Kogan.com paid dividends every year for the past 2 years.
For the upcoming 12 months, dividends amounting to 0.20 AUD are expected. This corresponds to a dividend yield of 5.40 %.
Kogan.com is assigned to the 'Cyclical consumption' sector.
To receive the latest dividend of Kogan.com from amounting to 0.09 AUD, you needed to have the stock in your portfolio before the ex-date on .
The last dividend was paid out on .
In the year 2025, Kogan.com distributed 0.11 AUD as dividends.
The dividends of Kogan.com are distributed in AUD.
Kogan.com stock
Kogan.com Peer Group
Kogan.com Ticker
Kogan.com FIGI
All fundamentals and in-depth analysis of Kogan.com
Our stock analysis for Kogan.com stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Kogan.com. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.