Kogan.com Stock

Kogan.com P/E

The (Price Earnings Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the earnings per share. The P/E indicates how many years it would take to recoup the current share price through the expected earnings per share. A low P/E may indicate that a stock is undervalued, while a high P/E may suggest an overvalued stock. However, the P/E alone should not be considered the sole basis for an investment decision, as other factors must also be taken into account. of Kogan.com (KGN.AX) as of Jul 17, 2026 is -7.44. In the previous year, (Price Earnings Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the earnings per share. The P/E indicates how many years it would take to recoup the current share price through the expected earnings per share. A low P/E may indicate that a stock is undervalued, while a high P/E may suggest an overvalued stock. However, the P/E alone should not be considered the sole basis for an investment decision, as other factors must also be taken into account. was 3,536.96 — a change of -100.21% (lower).

P/E

-7.44

YoY

-100.21%

Last updated:

As of Jul 17, 2026, Kogan.com's P/E ratio was -7.44, a -100.21% change from the 3,536.96 P/E ratio recorded in the previous year.

The Kogan.com P/E history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

P/E
Date
P/E
Jan 1, 2019
42.24 base
Jan 1, 2020
67.58 base
Jan 1, 2021
273.85 base
Jan 1, 2022
-10.61 base
Jan 1, 2023
-21.73 base
Jan 1, 2024
0.00 base
Jan 1, 2025
-9.39 base
Jan 1, 2026 (e)
22.59 base
YEARP/E
2026 est 22.59
2025 -9.39
2024 -
2023 -21.73
2022 -10.61
2021 273.85
2020 67.58
2019 42.24
2018 22.82
2017 167.22
2016 154.56
2015 -
2014 -
2013 -
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Kogan.com Valuation

Details

Historical Valuation Multiples

Price-to-Earnings Ratio (P/E)

The P/E ratio divides Kogan.com's share price by its earnings per share. It tells you how many years of current earnings you are "paying for" when you buy the stock. A P/E of 20 means you pay $20 for every $1 of annual earnings. The S&P 500 historically trades at an average P/E of roughly 15–17. A P/E significantly above that may signal high growth expectations; one below may indicate undervaluation — or declining business quality.

Price-to-Sales Ratio (P/S)

The P/S ratio divides market capitalization by total revenue. Unlike the P/E ratio, it works even for companies that are not yet profitable, making it essential for evaluating high-growth firms. A P/S below 1.0 may indicate undervaluation, while ratios above 10 are typically reserved for fast-growing tech or SaaS companies with high expected future margins.

Price-to-EBIT Ratio

This ratio relates Kogan.com's market price to its operating earnings, excluding the effects of debt structure and tax jurisdiction. It is particularly useful for comparing companies across different countries or with different levels of leverage, because it focuses purely on operational profitability. Lower values suggest cheaper operational earnings.

How to Use This Chart

This chart plots Kogan.com's valuation multiples over time. Compare the current P/E, P/S, and P/EBIT to their own historical averages — if the current ratio is well below the multi-year average, the stock may be relatively cheap compared to its own track record. Combine this with industry comparisons: a P/E that looks high in absolute terms may be justified if Kogan.com grows earnings faster than its peers.

Kogan.com Stock analysis

What does Kogan.com do? Kogan.com Ltd is an Australian e-commerce company headquartered in Melbourne. It was founded in 2006 by Ruslan Kogan, who was 23 years old at the time. Since then, the company has become one of the leading online retailers in Australia and has also expanded into other countries such as the United Kingdom and the United States. The business model of Kogan.com Ltd is based on the idea of selling products directly to consumers at the lowest possible prices. One important factor in this is the efficient use of online presence. Kogan.com Ltd focuses on direct online sales and low advertising costs, as the company has a strong presence on social media and relies on word-of-mouth marketing. Additionally, the company also offers its own products, saving costs on purchasing from third-party suppliers. Another reference to the low prices of the products is the "Kogan Price Promise," which states that Kogan.com Ltd always offers the lowest price in the Australian market for most products in its range. The company offers a variety of categories, including electronics, household products, outdoor products, sports goods, toys, and fashion. The range extends from large appliances like washing machines and refrigerators to notebooks and clothing. Often, products from the Kogan brand itself are offered, contributing to the lower prices. Kogan.com Ltd also earns revenue from other services such as payment processing, insurance, mobile phone contracts, advertising, and data sales. In 2019, Kogan Mobile had over 300,000 active users in Australia. One of Kogan.com's notable successes is its recent IPO in 2016, which sold out within just four hours of its initial listing due to high demand. As a result, founder Ruslan Kogan secured an estimated value of over 300 million US dollars. Kogan.com Ltd also relies on technology and innovation to provide its customers with the best possible shopping experience. These innovations include the Kogan Marketplace, which enables other companies to sell their products on the Kogan.com website. The company has also developed a range of apps to enhance the shopping experience and strengthen customer loyalty. Overall, in just under 15 years, Kogan.com Ltd has built a very large and diverse range of products. The company has shown that it is possible to be successful in the e-commerce market through low prices and a strong online presence. Today, Kogan.com Ltd is considered one of the market leaders in Australia and is on its way to making a name for itself in other countries. Kogan.com Ltd is an Australian e-commerce company that sells products directly to consumers at low prices. It has become one of the leading online retailers in Australia and has expanded to other countries. The company focuses on online sales and low advertising costs, with a strong presence on social media. Additionally, Kogan.com Ltd offers its own products, saving on third-party suppliers. They offer a variety of categories such as electronics, household items, and fashion. The company also earns revenue from other services. Founded in 2006, Kogan.com Ltd had a successful IPO in 2016. They use technology and innovation to enhance the customer experience and have built a diverse product range in just 15 years. Kogan.com Ltd aims to be a market leader in Australia and other countries. Kogan.com is one of the most popular companies on Eulerpool.

P/E Details

Deciphering Kogan.com's P/E Ratio

The Price to Earnings (P/E) Ratio of Kogan.com is a vital metric that investors and analysts use to determine the company’s market value relative to its earnings. It is calculated by dividing the current stock price by the earnings per share (EPS). A higher P/E ratio could suggest that investors are expecting higher future growth, while a lower ratio may indicate a potentially undervalued company or lower growth expectations.

Year-to-Year Comparison

Assessing Kogan.com's P/E ratio on a yearly basis provides insights into the valuation trends and investor sentiment. An increasing P/E ratio over the years signifies growing investor confidence and expectations for future earnings growth, while a decreasing ratio may reflect concerns over the company's profitability or growth prospects.

Impact on Investments

The P/E ratio of Kogan.com is a key consideration for investors aiming to balance risk and reward. A comprehensive analysis of this ratio, in conjunction with other financial indicators, aids investors in making informed decisions regarding buying, holding, or selling the company’s stocks.

Interpreting P/E Ratio Fluctuations

Fluctuations in Kogan.com’s P/E ratio can be attributed to various factors including changes in earnings, stock price movements, and shifts in investor expectations. Understanding the underlying reasons for these fluctuations is essential for predicting future stock performance and assessing the company's intrinsic value.

Frequently Asked Questions about Kogan.com stock

(Price Earnings Ratio) is an important metric for stock valuation. It is calculated by dividing the current share price by the earnings per share. The P/E indicates how many years it would take to recoup the current share price through the expected earnings per share. A low P/E may indicate that a stock is undervalued, while a high P/E may suggest an overvalued stock. However, the P/E alone should not be considered the sole basis for an investment decision, as other factors must also be taken into account. of Kogan.com is -7.44 in 2026.

The P/E ratio in evaluating a stock.

The price-earnings ratio (P/E ratio) is an important financial ratio that is often used by investors to assess the attractiveness of a stock. It is an indicator of a company's earnings and valuation, and provides an indication of whether a stock is overvalued or undervalued. It is also used as an indicator of whether a stock is "expensive" or "cheap".

History of P/E ratio

The P/E ratio was first used in 1881 by the famous financial scientist Benjamin Graham. He developed the P/E ratio as a means to evaluate whether a stock is trading at a "good" or "bad" price. Since then, the P/E ratio has had a long history in the financial world, particularly among investors who are looking for a way to evaluate stocks in an informed manner.

Calculation of the P/E ratio

The P/E ratio is calculated by dividing the current stock price by the earnings per share. A simple formula for calculating the P/E ratio is as follows:

P/E ratio = Stock price / Earnings per share

Example: If a stock is traded at the current price of $10 and the earnings per share is $1, the P/E ratio would be 10 ($10 / $1 = 10).

Application of the P/E ratio

Investors use the P/E ratio to assess the attractiveness of a stock. A high P/E ratio can indicate that a stock is overvalued, while a low P/E ratio means that a stock is undervalued. Investors can then decide whether to buy, sell, or hold a stock based on this information. Another reason why investors use the P/E ratio is to check how stocks perform compared to other stocks or the market as a whole. If a stock's P/E ratio is higher than the overall market's P/E ratio, this may mean that the stock is overvalued, and investors can decide whether to sell or hold the stock. Investors usually also use the P/E ratio to compare stocks over time. If a stock has a P/E ratio of 10 and a year later has a P/E ratio of 20, this may mean that the stock is overvalued. Investors can then decide whether to hold or sell the stock.

Advantages and Disadvantages of using the P/E ratio

BenefitsThe P/E ratio is a useful tool to assess the attractiveness of a stock and to evaluate how a stock is performing compared to the market. It is a simple tool that can assist investors in deciding whether to buy, sell, or hold a stock.

DisadvantagesThe P/E ratio is a simple tool that does not provide any information about the future performance of a stock. It can be difficult to predict the future performance of a stock, and sometimes the P/E ratio can give a false picture of a stock. Therefore, investors must be cautious when relying on the P/E ratio.

In addition, the P/E ratio can vary depending on the industry, which makes comparability difficult. For example, a stock in a certain industry may have a low P/E ratio, while another stock in a different industry may have a higher P/E ratio. Therefore, investors must be cautious when relying on the P/E ratio.

Conclusion

The P/E ratio is a useful tool that can assist investors in assessing the attractiveness and value of a stock. It can also be used to check how a stock is performing in comparison to the market. However, it is important to note that it is a simple tool that does not make any statement about the future performance of a stock, and investors must be cautious when relying on the P/E ratio.

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Valuation — Kogan.com

All Key Metrics — Kogan.com