Kogan.com Stock

Kogan.com EBIT

The EBIT of Kogan.com (KGN.AX) as of Jul 14, 2026 is 15.64 M AUD. In the previous year, EBIT was 20.26 M AUD — a change of -22.82% (lower).

EBIT

15.64 MAUD

YoY

-22.82%

Last updated:

In 2026, Kogan.com's EBIT was 15.64 M AUD, a -22.82% increase from the 20.26 M AUD EBIT recorded in the previous year.

The Kogan.com EBIT history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

EBIT (M AUD)
Date
EBIT (M AUD)
Jan 1, 2024
20.26 base
Jan 1, 2025
15.64 base
Jan 1, 2026 (e)
25.88 base
Jan 1, 2027 (e)
33.23 base
Jan 1, 2028 (e)
41.04 base
Jan 1, 2029 (e)
51.00 base
Jan 1, 2030 (e)
60.42 base
Jan 1, 2031 (e)
0.00 base
YEAREBIT (M AUD)
2031 est -
2030 est 60.42
2029 est 51.00
2028 est 41.04
2027 est 33.23
2026 est 25.88
2025 15.64
2024 20.26
2023 -36.35
2022 -38.12
2021 10.74
2020 41.04
2019 23.99
2018 19.98
2017 6.51
2016 2.73
2015 1.32
2014 8.50
2013 4.80
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Kogan.com Revenue

Kogan.com Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2024
459.70 M AUD
20.26 M AUD
83,000.00 AUD
Jan 1, 2025
488.11 M AUD
15.64 M AUD
-39.47 M AUD
Jan 1, 2026 (e)
531.93 M AUD
25.88 M AUD
18.96 M AUD
Jan 1, 2027 (e)
575.82 M AUD
33.23 M AUD
24.20 M AUD
Jan 1, 2028 (e)
618.01 M AUD
41.04 M AUD
29.88 M AUD
Jan 1, 2029 (e)
608.21 M AUD
51.00 M AUD
50.57 M AUD
Jan 1, 2030 (e)
640.50 M AUD
60.42 M AUD
63.21 M AUD
Jan 1, 2031 (e)
671.74 M AUD
0.00 AUD
72.93 M AUD

Kogan.com Margins

Kogan.com stock margins

The Kogan.com margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Kogan.com. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Kogan.com.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2024
36.64 %
4.41 %
0.02 %
Jan 1, 2025
38.91 %
3.20 %
-8.09 %
Jan 1, 2026 (e)
38.91 %
4.86 %
3.56 %
Jan 1, 2027 (e)
38.91 %
5.77 %
4.20 %
Jan 1, 2028 (e)
38.91 %
6.64 %
4.83 %
Jan 1, 2029 (e)
38.91 %
8.38 %
8.31 %
Jan 1, 2030 (e)
38.91 %
9.43 %
9.87 %
Jan 1, 2031 (e)
38.91 %
0.00 %
10.86 %

Kogan.com Stock analysis

What does Kogan.com do? Kogan.com Ltd is an Australian e-commerce company headquartered in Melbourne. It was founded in 2006 by Ruslan Kogan, who was 23 years old at the time. Since then, the company has become one of the leading online retailers in Australia and has also expanded into other countries such as the United Kingdom and the United States. The business model of Kogan.com Ltd is based on the idea of selling products directly to consumers at the lowest possible prices. One important factor in this is the efficient use of online presence. Kogan.com Ltd focuses on direct online sales and low advertising costs, as the company has a strong presence on social media and relies on word-of-mouth marketing. Additionally, the company also offers its own products, saving costs on purchasing from third-party suppliers. Another reference to the low prices of the products is the "Kogan Price Promise," which states that Kogan.com Ltd always offers the lowest price in the Australian market for most products in its range. The company offers a variety of categories, including electronics, household products, outdoor products, sports goods, toys, and fashion. The range extends from large appliances like washing machines and refrigerators to notebooks and clothing. Often, products from the Kogan brand itself are offered, contributing to the lower prices. Kogan.com Ltd also earns revenue from other services such as payment processing, insurance, mobile phone contracts, advertising, and data sales. In 2019, Kogan Mobile had over 300,000 active users in Australia. One of Kogan.com's notable successes is its recent IPO in 2016, which sold out within just four hours of its initial listing due to high demand. As a result, founder Ruslan Kogan secured an estimated value of over 300 million US dollars. Kogan.com Ltd also relies on technology and innovation to provide its customers with the best possible shopping experience. These innovations include the Kogan Marketplace, which enables other companies to sell their products on the Kogan.com website. The company has also developed a range of apps to enhance the shopping experience and strengthen customer loyalty. Overall, in just under 15 years, Kogan.com Ltd has built a very large and diverse range of products. The company has shown that it is possible to be successful in the e-commerce market through low prices and a strong online presence. Today, Kogan.com Ltd is considered one of the market leaders in Australia and is on its way to making a name for itself in other countries. Kogan.com Ltd is an Australian e-commerce company that sells products directly to consumers at low prices. It has become one of the leading online retailers in Australia and has expanded to other countries. The company focuses on online sales and low advertising costs, with a strong presence on social media. Additionally, Kogan.com Ltd offers its own products, saving on third-party suppliers. They offer a variety of categories such as electronics, household items, and fashion. The company also earns revenue from other services. Founded in 2006, Kogan.com Ltd had a successful IPO in 2016. They use technology and innovation to enhance the customer experience and have built a diverse product range in just 15 years. Kogan.com Ltd aims to be a market leader in Australia and other countries. Kogan.com is one of the most popular companies on Eulerpool.

EBIT Details

Analyzing Kogan.com's EBIT

Kogan.com's Earnings Before Interest and Taxes (EBIT) represents the company's operating profit. It is calculated by deducting all operating expenses, including the cost of goods sold (COGS) and operating expenses, from the total revenue, but before accounting for interest and taxes. It provides insights into the company’s operational profitability, excluding the impacts of financing and tax structures.

Year-to-Year Comparison

A yearly comparison of Kogan.com's EBIT can reveal trends in the company’s operational efficiency and profitability. An increase in EBIT over the years can indicate enhanced operational efficiency or growth in revenue, while a decrease might raise concerns about increased operating costs or declining sales.

Impact on Investments

Kogan.com's EBIT is a significant metric for investors. A positive EBIT suggests that the company is generating enough revenue to cover its operating expenses, an essential aspect for assessing the company’s financial health and stability. Investors closely monitor EBIT to gauge the company’s profitability and potential for future growth.

Interpreting EBIT Fluctuations

Fluctuations in Kogan.com’s EBIT can be due to variations in revenue, operating expenses, or both. An increasing EBIT indicates improved operational performance or increased sales, while a declining EBIT can signal rising operational costs or reduced revenue, prompting a need for strategic adjustments.

Frequently Asked Questions about Kogan.com stock

EBIT of Kogan.com is 15.64 M AUD in 2026.

The sales revenue is important for evaluating a stock.

EBIT is an acronym for "Earnings Before Interest and Tax" and represents a company's gross profit before taxes and interest are deducted. The EBIT amount is often used as a metric to evaluate a company.

History

The EBIT was originally introduced in the 1940s when the US Internal Revenue Service (IRS) passed a new tax law. This law required companies to calculate their profit before deducting taxes and interest on loans (or "interest and taxes"). Since then, the EBIT has been used as one of the key financial indicators in evaluating a company.

Usage

The EBIT can be used to assess a company by comparing its financial results to a benchmark or a comparative value. The EBIT is also used to determine how much the company's shareholders will receive from its operating income.

Calculation

EBIT is calculated by deducting taxes and interest on loans from the company's net profit. This amount can be calculated in various ways, but the most common method is as follows:

EBIT = Net profit + interest and taxes

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Net profit of XYZ Co. = $1,000,000
Interest and taxes = $ 500,000
EBIT of XYZ Co. = $1,500,000

Application

The EBIT value is often used to determine and evaluate the financial stability of a company. The EBIT value can also be used to determine how much money a company can spend on investments or dividends.

Use of EBIT in stock investment

Investors use EBIT to determine if a stock is over- or undervalued. If a company has a high EBIT value, it may indicate that its stock is overvalued, as the profit it generates could be lower than what it would generate with a different stock.

Advantages of EBIT

EBIT is a helpful measure for determining the financial stability of a company. There are several advantages associated with using EBIT, such as:
- EBIT eliminates the impact of financing on the company's earnings.
- It is a useful measure for determining the profits that a company can distribute to its shareholders.
- It can be used to determine whether a stock is overvalued or undervalued.

Disadvantages of EBIT

There are also some disadvantages to using EBIT, such as:
- EBIT cannot be used as the sole measure to evaluate a company as it does not reflect the overall profit of the company.
- EBIT can be influenced by unforeseen events such as a tax increase.
- EBIT is not always a reliable indicator of a company's future profit development.

Conclusion

The EBIT is an important measure used to evaluate a company. It can be used to determine how much money a company can generate from its operational results and whether a stock is overvalued or undervalued. However, the EBIT also has some disadvantages as it does not reflect the overall profitability of a company and can be influenced by unforeseen events. Therefore, it is important to consider the EBIT in conjunction with other financial indicators to obtain a complete picture of the company.

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Income Statement — Kogan.com

All Key Metrics — Kogan.com