Fluent Rule of 40

What does Fluent do? Fluent, Inc. generates revenue through its Information Services and Performance Marketing segments. The Information Services segment targets organizations in risk management and consumer marketing with data acquisition solutions like connect and reconnect. The Performance Marketing segment serves brands, advertisers, and marketers in B2C verticals such as internet and telecommunications, financial services, health and wellness, consumer packaged goods, careers and education, and retail and entertainment. Its audience solutions include performancenow and audience now, while mobile user acquisition is handled via mobilenow. The company’s products are tailored to specific industry segments, with Information Services focusing on risk management and consumer marketing organizations. Performance Marketing caters to B2C sectors including financial services, health and wellness, and retail. Brands and advertisers in these sectors purchase Fluent’s solutions to enhance customer acquisition and audience targeting. Fluent’s data acquisition solutions connect and reconnect help organizations manage customer relationships, while audience solutions performancenow and audience now enable precise targeting. Mobile user acquisition through mobilenow supports brands in reaching mobile users effectively. These offerings are sold to businesses within the specified verticals without mentioning external partners or additional services. Fluent is one of the most popular companies on Eulerpool.