eBay (EBAY) Stock Price

eBay Price

NASDAQ·CLOSED
107.60
​
Market closed

Over the last 19 years eBay grew revenue by 3.3% annually, reaching 11.10 B USD. Earnings per share have grown at 9.2% per year over the last 19 years. For eBay, the net margin of 18.3% is down versus 130.6% a few years ago. At today's price the dividend yield works out to roughly 1.08%. The payout ratio is around 26% of earnings. The dividend has grown at 12.9% per year over the past 6 years. The consensus 12-month price target for eBay is 114.50 USD, about 6.4% above where the stock trades today. Of 39 analysts, 17 rate the stock a buy — an overall Hold consensus.

eBay stock price

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eBay business model & stock analysis

eBay Inc. is an American company that was founded in 1995 by Pierre Omidyar, a Frenchman. Originally, eBay was an online platform for buying and selling used items. Since then, the company has developed into one of the largest online marketplaces in the world, where both individuals and businesses can offer their products. eBay's business model is based on connecting buyers and sellers. eBay provides the platform and earns a fee on each transaction. The advantage for users is that they can find a wide range of products on eBay and usually pay lower prices than in retail stores. For sellers, eBay offers an additional sales opportunity and a wide reach. Initially, the offering was limited to used items, but now users can also purchase new products on eBay. The platform covers almost all product categories, from electronics to clothing, jewelry, cars, and real estate. eBay is divided into several divisions. The most well-known is certainly the marketplace, which is the core business of the company. Here, users can search for specific categories or products using keywords, buy or sell them. Private sellers typically pay a sales commission of 10% of the selling price, while commercial sellers can choose from different fee models. Another division of eBay is eBay Kleinanzeigen. Here, users can place ads for free and target interested parties in their region. eBay Kleinanzeigen is particularly popular for searching for used furniture, electronics, and household items. Furthermore, eBay operates the online marketplace eBay Motors, which specializes in the trade of cars, motorcycles, and boats. Users can purchase both used and new vehicles here. eBay Motors offers extensive search functions and a variety of ratings to provide users with a safe and convenient transaction experience. Another division is the payment service PayPal, which allows users to transfer money to other users or online merchants. PayPal is widely used in online commerce and offers fast, secure, and convenient payment processing. eBay operates worldwide and has a strong presence in Europe as well. The business model is cross-border, but there are specific offers and services depending on the region and country. In Germany, eBay is one of the largest online platforms with an estimated market share of over 50%. In recent years, the company has focused on mobile usage. eBay has released several mobile apps that allow users to conveniently access the platform on the go. Marketing efforts and advertising are also increasingly focused on mobile devices. Overall, eBay Inc. is a company with an impressive success story that has managed to establish itself as a leading online marketplace. With its wide range of products, regional presence, and relatively straightforward business model, eBay is expected to continue playing an important role in online commerce in the future.

Frequently asked questions about eBay

The business model of eBay Inc. revolves around providing an online marketplace for buyers and sellers to engage in various types of transactions. As one of the leading e-commerce platforms globally, eBay enables individuals and businesses to sell new and used items across different categories. Sellers list their products on the platform, and buyers can browse and purchase these items through auction-style or fixed-price listings. With its user-friendly interface and extensive reach, eBay facilitates a wide range of transactions, including consumer-to-consumer, business-to-consumer, and even business-to-business interactions. eBay's success lies in its ability to connect buyers and sellers from around the world, creating a dynamic and vibrant online marketplace.

eBay Inc is primarily active in the e-commerce industry.

The main competitors of eBay Inc in the market are Amazon and Alibaba.

eBay Inc is a renowned global e-commerce corporation headquartered in San Jose, California. Established in 1995, eBay revolutionized online shopping by introducing an online marketplace where individuals and businesses can buy and sell a vast array of products. The company's founder, Pierre Omidyar, initially started eBay as an online auction platform called AuctionWeb. Over the years, eBay expanded its services to include fixed-price listings, classified advertisements, and online payment solutions through PayPal (acquired in 2002). With a strong focus on user-friendly experiences and a vast community of buyers and sellers, eBay has become a trusted name in online commerce, offering a wide range of products across various categories.

eBay Inc, an e-commerce giant, has achieved numerous significant milestones since its establishment. One noteworthy accomplishment was the company's transformation into a publicly traded entity in 1998. This momentous event marked eBay's initial public offering (IPO), cementing its position as a global online marketplace. Additionally, eBay expanded its reach by acquiring PayPal, a leading online payment platform, in 2002. This strategic move facilitated secure and convenient transactions for millions of users worldwide. Furthermore, eBay has continuously embraced technological innovations, such as the introduction of its mobile app in 2008, enhancing user accessibility and convenience. These milestones have played a pivotal role in establishing eBay Inc as a prominent player in the e-commerce industry.

eBay Inc is primarily present in multiple countries and regions around the world. As a multinational e-commerce corporation, eBay operates in various key markets. This includes the United States, where the company was originally founded, as well as countries across Europe, Asia-Pacific, and the Americas. eBay has established a significant presence in countries like Germany, the United Kingdom, Australia, Canada, India, and many more. With its global reach, eBay provides a platform for individuals and businesses to engage in online buying and selling activities across different geographical locations.

eBay Inc represents values of trust, empowerment, and global commerce. As a leading multinational e-commerce corporation, eBay aims to connect millions of buyers and sellers worldwide, fostering an inclusive and secure marketplace. The company's corporate philosophy promotes innovation, collaboration, and sustainability. eBay empowers individuals and businesses to easily buy and sell a wide range of products, ranging from electronics and fashion to collectibles and home goods. With a commitment to creating economic opportunity, eBay embraces technology to create a seamless online shopping experience while fostering a sense of community among its users. Through its core values and philosophy, eBay Inc strives to build a trusted and vibrant platform for online commerce.

Analysts currently set an average price target of 116.05 USD for the eBay stock (median: 114.50 USD), implying +7.9 % versus the latest price. The consensus is based on 39 analyst ratings.

39 analysts currently rate the eBay stock: 17 recommend buying, 20 holding and 2 selling. For 2026, analysts expect eBay to generate revenue of 12.54 B USD and earnings per share of 6.69 USD.

Converted at the current exchange rate, the eBay share trades at 96.08 EUR (107.60 USD).

The eBay share (EBAY) is listed on 10 stock exchanges, including: NASDAQ (EBAY), London (0R3D.L), SIX (Zürich) (EBAYUSD.SW), XETRA (EBA.DE), Frankfurt (EBA.F), München (EBA.MU), Düsseldorf (EBA.DU), Hamburg (EBA.HM).

eBay Inc is a globally operating company known as an online auction house. It was founded in 1995 by Pierre Omidyar in San Jose, California, and has its headquarters in San Jose. eBay offers an online platform for consumers and businesses to buy and sell products and services. eBay's business model is based on connecting sellers and buyers on an online platform. eBay offers its users various options for buying or selling products. The auction house model, where the seller sets a minimum bid and buyers then compete for the product through bidding, is perhaps the most well-known. However, eBay also offers the option to sell goods at fixed prices or as immediate purchases. eBay operates various divisions tailored to customer needs. These include the classic auction house, eBay Classifieds, eBay Classifieds Group, and eBay Motors. The classic eBay platform is an online auction platform where sellers offer items for sale and buyers can bid. The range includes almost all imaginable goods, from electronics to antiques and art objects. Sellers have the opportunity to present and describe their items and set a minimum price. Buyers then bid on the offered goods and the seller accepts the highest bid. An essential advantage of eBay is that customers can find almost anything they are looking for on the platform. eBay Classifieds is a large online marketplace where used and new items can be sold. Here, users have the opportunity to place free classified ads and buy or sell goods in the classifieds section quickly and easily. The eBay Classifieds Group operates various online marketplaces tailored to specific niches. These include Kijiji, Gumtree, and Marktplaats, among others. The company offers platforms where users can find goods and services in their region. eBay Motors is a specialized platform for buying and selling vehicles of all kinds. Here, sellers can showcase their vehicles, and buyers can search based on model, condition, and other criteria. eBay Motors is particularly popular among car enthusiasts. Another core business of eBay is an online marketplace for B2B sales. Here, companies have the opportunity to sell and purchase products in large quantities to other businesses. eBay offers a secure payment process and easy transaction handling. Another important business area of eBay is PayPal. PayPal is an online payment system developed by eBay, which is used as a secure and fast payment method in eBay transactions. PayPal has now become an important payment system in e-commerce and is also used by many other companies. Overall, eBay's business model is based on connecting sellers and buyers. eBay offers various selling platforms tailored to the different needs of customers. By offering security mechanisms, such as PayPal, and customer service that helps with problems, eBay strives to provide a trustworthy and efficient online shopping experience.

The expected revenue of eBay is 12.54 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of eBay is 3.08 B USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of eBay is currently 16.09. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the eBay stock.

The price-to-sales ratio (P/S) of eBay is currently 3.95. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the eBay stock.

The Eulerpool Quality Score for eBay is 2/10.

The ISIN of eBay is US2786421030. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of eBay is 916529. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of eBay is EBAY. The ticker symbol is used to trade eBay shares on the stock exchange.

Fair ValueTerminal
112.98 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Marketing Retail
Number of shares
Employees
Revenue per Employee
902,439.02 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website ebayinc.com
Currency
USD
Initial public offering
Sep 23, 1998
ISIN
US2786421030
Cusip
278642103
Sedol
2293819
Market capitalization
53.91 B USDLarge Cap
52-Week Range
PEG
2.20
P/E ratio
P/Ee 2026
17.52
P/Ee 2027
15.99
P/Ee 2028
14.14
P/Ee 2029
11.99
P/Ee 2030
10.37
P/S
P/Se
3.95
EV/EBIT
25.82
P/B Ratio
11.68
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
17.88 %
Dividend
Dividend yield
1.08 %
Est. Dividend Yield
1.15 %
Payout Ratio
26.27 %
Dividend growth Ø5Y
10.01 %
Dividend payments per year
4
Dividend paid since
7 years
Dividend not reduced since
0 years
Dividend increased since
0 years
Dividend withholding tax
30.00 %
Last updated Oct 8, 2026, 11:26 PM

eBay Ticker

DÜSSELDORF · EBA.DUFRANKFURT · EBA.FHAMBURG · EBA.HMLONDON · 0R3D.LMILAN · 1EBAY.MIMUNICH · EBA.MUNASDAQ · EBAYSIX · EBAYUSD.SWVIENNA · EBAY.VIXETRA · EBA.DE

eBay FIGI

EBA:GR · BBG000BPJ466EBA:GF · BBG000BPJ4M8EBA:GD · BBG000BPJ4V8EBA:GY · BBG000BPJ5N4EBA:GS · BBG000BPJ607EBA:GM · BBG000BPJ670EBA:GB · BBG000BPJ8B1EBA:GH · BBG000BPJ938EBAY:US · BBG000C43RR5EBAY:UA · BBG000C43SB0EBAY:UC · BBG000C43TQ2EBAY:UN · BBG000C43V87

All fundamentals and in-depth analysis of eBay

Our stock analysis for eBay stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of eBay. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.