Deluxe

Deluxe Goodwill/Assets

The Goodwill to Total Assets Ratio of Deluxe (DLX) as of Nov 11, 2026 is 49.69 %. In the previous year, Goodwill to Total Assets Ratio was 50.25 % — a change of -1.13% (lower).

Goodwill/Assets

49.69 %

YoY

-1.13%

Last updated:

Goodwill to Total Assets Ratio of Deluxe is 2025 49.69 % . Goodwill to Total Assets Ratio of Deluxe was 2024 50.25 % . It decreases by -1.13% lower compared to the previous year.

The Deluxe Goodwill/Assets history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

Goodwill/Assets
Date
Goodwill/Assets
Jan 1, 2018
50.36 USD
Jan 1, 2019
41.40 USD
Jan 1, 2020
38.16 USD
Jan 1, 2021
46.52 USD
Jan 1, 2022
46.53 USD
Jan 1, 2023
46.44 USD
Jan 1, 2024
50.25 USD
Jan 1, 2025
49.69 USD
The Deluxe Goodwill/Assets history
YEARGoodwill/AssetsYoY
49.69 %-1.13%
50.25 %+8.22%
46.44 %-0.19%
46.53 %+0.02%
46.52 %+21.91%
38.16 %-7.82%
41.40 %-17.80%
50.36 %-1.63%
51.20 %+1.13%
50.63 %-4.36%
52.94 %+2.93%
51.43 %—

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Deluxe Stock analysis

What does Deluxe do? Deluxe Corp is a US company specializing in the production and sale of personalized products. Its history dates back to 1915, when founder W.R. Hotchkiss began manufacturing trays with personalized checks. Over the years, the business model expanded, and today Deluxe Corp offers a variety of personalized products. Deluxe Corp's business model is based on the idea that personalizing products can create greater value for customers. The company is divided into several divisions, each offering different products and services. The main divisions are Checks, Promotional Solutions, Business Services, and Financial Services. The Checks division is a core competency of Deluxe Corp, offering personalized checks for businesses and individuals. These bills can be customized with individual designs and security features such as holograms and watermarks to prevent fraud. Promotional Solutions encompass a wide range of personalized products such as stationery, business cards, calendars, and promotional items. The company also offers web design and e-commerce solutions. Business Services focus on small businesses and startups. Deluxe Corp provides services such as accounting, payroll, marketing, and human resources to support and alleviate businesses. The Financial Services division offers services such as credit card expense management and risk management. The company helps minimize fraud and risks while offering solutions to improve customer loyalty. In addition to these main divisions, Deluxe Corp also offers a variety of products that meet a wide range of customer needs. This includes personalized gift cards, checks for charitable organizations, personalized tickets, and coupons. The key benefits of Deluxe Corp for customers are the ability to customize products, high quality, fast delivery, and excellent customer service. By offering personalized products, customers can strengthen their brand positioning and build customer loyalty. Overall, Deluxe Corp is a leading company in the field of personalized products and services. With a history dating back to 1915, it has evolved into a diversified company with multiple divisions and a variety of products and services. Deluxe Corp is known for its customization options, fast delivery, high product quality, and excellent customer service. Deluxe is one of the most popular companies on Eulerpool.

Frequently Asked Questions about Deluxe stock

Goodwill to Total Assets Ratio of Deluxe is 49.69 % in 2025.

Goodwill to Total Assets Ratio of Deluxe changed from 50.25 % to 49.69 %, representing a -1.13% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Goodwill to Total Assets Ratio Deluxe since 2006 – with annual values, charts, and detailed analysis.

The Goodwill/Assets ratio shows what percentage of total assets consists of acquisition goodwill. High ratios may indicate impairment risk.

Goodwill to Total Assets Ratio's is a key factor for investors. Changes in this metric can signal improving or deteriorating fundamentals, directly impacting the stock price. On Eulerpool, you can track Goodwill to Total Assets Ratio's Deluxe historically and in real time.

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Balance Sheet — Deluxe

All Key Metrics — Deluxe