Deluxe (DLX) Stock Price

Deluxe Price

NYSE·CLOSED
25.96
​
Market closed

Revenue has compounded at 1.4% per year over the past 19 years to 2.13 B USD. Earnings per share have declined at 0.5% per year over the last 19 years. Deluxe's net margin stands at 3.8%, broadly stable from 3.1% several years earlier. Deluxe currently offers a dividend yield of about 4.62%. The payout ratio is around 67% of earnings. Analysts set a median price target of 27.00 USD, implying 4.0% above the current price. Of 7 analysts, 5 rate the stock a buy — an overall Buy consensus.

Deluxe stock price

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Deluxe business model & stock analysis

Deluxe Corp is a US company specializing in the production and sale of personalized products. Its history dates back to 1915, when founder W.R. Hotchkiss began manufacturing trays with personalized checks. Over the years, the business model expanded, and today Deluxe Corp offers a variety of personalized products. Deluxe Corp's business model is based on the idea that personalizing products can create greater value for customers. The company is divided into several divisions, each offering different products and services. The main divisions are Checks, Promotional Solutions, Business Services, and Financial Services. The Checks division is a core competency of Deluxe Corp, offering personalized checks for businesses and individuals. These bills can be customized with individual designs and security features such as holograms and watermarks to prevent fraud. Promotional Solutions encompass a wide range of personalized products such as stationery, business cards, calendars, and promotional items. The company also offers web design and e-commerce solutions. Business Services focus on small businesses and startups. Deluxe Corp provides services such as accounting, payroll, marketing, and human resources to support and alleviate businesses. The Financial Services division offers services such as credit card expense management and risk management. The company helps minimize fraud and risks while offering solutions to improve customer loyalty. In addition to these main divisions, Deluxe Corp also offers a variety of products that meet a wide range of customer needs. This includes personalized gift cards, checks for charitable organizations, personalized tickets, and coupons. The key benefits of Deluxe Corp for customers are the ability to customize products, high quality, fast delivery, and excellent customer service. By offering personalized products, customers can strengthen their brand positioning and build customer loyalty. Overall, Deluxe Corp is a leading company in the field of personalized products and services. With a history dating back to 1915, it has evolved into a diversified company with multiple divisions and a variety of products and services. Deluxe Corp is known for its customization options, fast delivery, high product quality, and excellent customer service.

Frequently asked questions about Deluxe

The main competitors of Deluxe Corp in the market include Vistaprint, Cimpress, and 4over.

Deluxe Corp is a company with a diverse business model. They primarily focus on providing services and products to small businesses and financial institutions. With a wide range of offerings, Deluxe Corp specializes in providing solutions for checks, payments, marketing services, and fraud protection. By leveraging their expertise in these areas, Deluxe Corp aims to help businesses streamline their operations, enhance customer engagement, and mitigate risks. Through their innovative solutions and extensive industry experience, Deluxe Corp continues to be a trusted partner for businesses seeking efficient and effective solutions to their financial and marketing needs.

Deluxe Corp is primarily active in the industries of financial services, printing, and business solutions.

Deluxe Corp, founded in 1915, is a reputable company that provides customized products and solutions to businesses of all sizes. With a rich history spanning over a century, Deluxe Corp has evolved from a check printing company to a trusted partner for a wide range of services. The company has been instrumental in supporting businesses with solutions in areas such as promotional products, web services, and payment processing. Their commitment to innovation and customer satisfaction has propelled Deluxe Corp to become a leader in the industry. Today, Deluxe Corp continues to empower businesses with innovative solutions, helping them achieve their goals and grow their brand presence.

Deluxe Corp has achieved several significant milestones throughout its history. Since its inception in 1915, the company has grown to become a trusted leader in providing business solutions and marketing services. Deluxe Corp introduced the first personal checkbook in the 1920s, revolutionizing the banking industry. In the 1980s, it expanded its services to include electronic payment solutions. In recent years, Deluxe Corp has successfully transformed into a tech-enabled firm, offering a comprehensive suite of e-commerce, website development, and marketing solutions for small businesses. With its rich heritage and continuous innovation, Deluxe Corp remains at the forefront of empowering businesses with personalized financial and marketing tools.

Deluxe Corp is primarily present in the United States.

Deluxe Corp represents values of integrity, innovation, and excellence. With a strong corporate philosophy focused on helping businesses succeed, Deluxe Corp provides a wide range of products and services to optimize their clients' branding and marketing efforts. The company specializes in offering personalized checks, promotional products, website services, and business forms. By leveraging technology and embracing creativity, Deluxe Corp aims to drive growth and customer satisfaction. With a commitment to quality and customer-centricity, Deluxe Corp continues to be a trusted partner for businesses worldwide, delivering effective solutions tailored to their unique needs.

Analysts currently set an average price target of 27.00 USD for the Deluxe stock (median: 27.00 USD), implying +4.1 % versus the latest price. The consensus is based on 7 analyst ratings.

7 analysts currently rate the Deluxe stock: 5 recommend buying, 2 holding and 0 selling. For 2026, analysts expect Deluxe to generate revenue of 2.10 B USD and earnings per share of 3.75 USD.

Converted at the current exchange rate, the Deluxe share trades at 23.21 EUR (25.96 USD).

The Deluxe share (DLX) is listed on 5 stock exchanges, including: NYSE (DLX), SIX (Zürich) (DL8.SW), Frankfurt (DL8.F), München (DL8.MU), Düsseldorf (DL8.DU).

Deluxe Corp is a company that specializes in various business fields. The company has been operating for over 100 years and has established itself as a reliable provider of various products and services. The core business of Deluxe Corp is the production of checks and personalized products such as greeting cards, stationery, and envelopes. However, over time, the company has expanded into other business fields and now also offers products and services in the marketing and finance sectors. One of Deluxe Corp's most important divisions is Deluxe Business, which offers various products and services for small and medium-sized businesses. This includes the creation of logo designs, marketing materials, as well as the provision of e-commerce solutions and accounting services. In the Deluxe Personalized Products segment, the company produces personalized products such as greeting cards, stationery, and envelopes. The products are customized according to customer preferences, making them unique gift ideas or marketing tools. Another business field of Deluxe Corp is Treasury Management. Here, various financial services such as electronic payment processing, cash management solutions, and risk management tools are offered. This segment is aimed at companies that want to optimize their financial processes. In addition, Deluxe Corp also offers services in the marketing sector. The Deluxe Marketing Services division offers customers various marketing solutions, including website design, search engine optimization, email marketing, and social media management. The company works closely with its customers to develop individual solutions tailored to their needs. Overall, Deluxe Corp offers a wide range of products and services tailored to the needs of businesses. The company specializes in personalized products that can be used as marketing tools or gift ideas. With its treasury management offering, the company targets customers looking to optimize their financial processes, while the marketing segment focuses on individual marketing solutions. In terms of finances, Deluxe Corp achieved a revenue of approximately $2.023 billion and a profit of around $205 million in 2020. The company currently employs over 7,000 employees and operates in the United States and some international markets. Overall, Deluxe Corp has established itself as a reliable partner for businesses, offering them individual solutions to promote their success.

The expected revenue of Deluxe is 2.10 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Deluxe is 172.10 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Deluxe is currently 6.92. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Deluxe stock.

The price-to-sales ratio (P/S) of Deluxe is currently 0.57. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Deluxe stock.

The Eulerpool Quality Score for Deluxe is 1/10.

The ISIN of Deluxe is US2480191012. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Deluxe is 860049. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Deluxe is DLX. The ticker symbol is used to trade Deluxe shares on the stock exchange.

Fair ValueTerminal
26.74 USD
Over-/UndervaluationTerminal
Fairly valued
Sector
Industry
Commercial Services & Supplies
Number of shares
Employees
Revenue per Employee
466,681.25 USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Website deluxe.com
Currency
USD
Initial public offering
May 22, 1981
ISIN
US2480191012
Cusip
248019101
Sedol
2260363
Market capitalization
1.18 B USDSmall Cap
52-Week Range
PEG
—
P/E ratio
P/Ee 2026
6.86
P/Ee 2027
6.41
P/S
P/Se
0.57
EV/EBIT
8.75
P/B Ratio
1.73
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
3.89 %
Dividend
Dividend yield
4.62 %
Est. Dividend Yield
4.62 %
Payout Ratio
67.09 %
Dividend growth Ø5Y
—
Dividend payments per year
4
Dividend paid since
36 years
Dividend not reduced since
18 years
Dividend increased since
0 years
Dividend withholding tax
30.00 %
Last updated Nov 11, 2026, 1:22 PM

Deluxe Ticker

DÜSSELDORF · DL8.DUFRANKFURT · DL8.FMUNICH · DL8.MUNEW YORK · DLXSIX · DL8.SW

Deluxe FIGI

DLX:US · BBG000BH6360DLX:UA · BBG000BH64V0DLX:UC · BBG000BH65B9DLX:UN · BBG000BH65S1DLX:UP · BBG000BH6609DLX:UB · BBG000BH67N2DLX:UT · BBG000BH67W2DLX:UM · BBG000BH6832DLX:UX · BBG000BH69G6DLX:UD · BBG000BH6FG2DLX:UF · BBG000BH6J47DLX:VY · BBG000BH6JJ1

All fundamentals and in-depth analysis of Deluxe

Our stock analysis for Deluxe stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Deluxe. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.