Deluxe (DLX) Stock Price

Deluxe Price

NYSE·CLOSED
25.87USD-0.11 (-0.42 %)
Market closed

Revenue has compounded at 1.4% per year over the past 19 years to 2.13 B USD. Earnings per share have declined at 0.5% per year over the last 19 years. Deluxe's net margin stands at 3.8%, broadly stable from 3.1% several years earlier. Deluxe currently offers a dividend yield of about 4.64%. The payout ratio is around 67% of earnings. Analysts set a median price target of 32.64 USD, implying 26.2% above the current price. Of 6 analysts, 4 rate the stock a buy — an overall Buy consensus. The stock trades about 62% above its 52-week low.

Deluxe stock price

Volume
Ex-Dividend
Details

Stock Price

How to Read This Chart

This chart tracks the historical stock price of Deluxe over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Deluxe stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Deluxe's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Deluxe Stock Price History
DateDeluxe Price
7/31/202625.87 USD
7/30/202625.98 USD
7/29/202627.47 USD
7/27/202626.66 USD
7/23/202625.57 USD
7/22/202626.11 USD
7/21/202625.84 USD
7/20/202626.10 USD
7/17/202626.05 USD
7/16/202626.56 USD
7/15/202625.53 USD
7/14/202624.63 USD
7/13/202625.01 USD
7/10/202624.51 USD
7/9/202624.17 USD
7/8/202623.88 USD
7/7/202624.34 USD
7/6/202624.32 USD
7/2/202624.31 USD
7/1/202624.62 USD
6/30/202623.88 USD
6/29/202623.67 USD
6/26/202623.93 USD
6/25/202623.27 USD
6/24/202623.50 USD
6/23/202622.65 USD
6/22/202621.98 USD
6/18/202623.31 USD
6/17/202624.03 USD
6/16/202623.20 USD
6/15/202623.59 USD
6/12/202623.86 USD
6/11/202623.01 USD
6/10/202623.18 USD
6/9/202623.21 USD
6/8/202622.74 USD
6/5/202623.11 USD
6/4/202623.03 USD
6/3/202622.64 USD
6/2/202623.76 USD
6/1/202624.16 USD
5/29/202624.11 USD
5/28/202624.18 USD
5/27/202624.17 USD
5/26/202623.61 USD
5/22/202623.61 USD
5/21/202623.07 USD
5/20/202623.55 USD
5/19/202623.34 USD
5/18/202623.86 USD
5/15/202623.16 USD
5/14/202623.15 USD
5/13/202622.94 USD
5/12/202625.31 USD
5/11/202625.80 USD
5/8/202626.58 USD
5/7/202626.83 USD
5/6/202626.22 USD
5/5/202630.85 USD
5/4/202631.18 USD
5/1/202631.90 USD
4/30/202631.15 USD
4/29/202630.11 USD
4/28/202630.13 USD
4/27/202630.50 USD
4/24/202630.33 USD
4/23/202630.27 USD
4/22/202630.04 USD
4/21/202630.05 USD
4/20/202630.56 USD
4/17/202630.62 USD
4/16/202629.20 USD
4/15/202628.94 USD
4/14/202629.13 USD
4/13/202628.80 USD
4/10/202628.11 USD
4/9/202628.20 USD
4/8/202628.38 USD
4/7/202627.54 USD
4/6/202627.67 USD
4/2/202627.67 USD
4/1/202627.91 USD
3/31/202627.54 USD
3/30/202627.36 USD
3/27/202626.99 USD
3/26/202627.70 USD
3/25/202627.96 USD
3/24/202627.68 USD
3/23/202627.27 USD
3/20/202625.96 USD
3/19/202626.22 USD
3/18/202626.22 USD
3/17/202626.92 USD
3/16/202626.84 USD
3/13/202626.56 USD
3/12/202626.64 USD
3/11/202627.32 USD
3/10/202627.47 USD
3/9/202627.79 USD
3/6/202627.62 USD
3/5/202628.10 USD
3/4/202628.13 USD
3/3/202627.96 USD
3/2/202627.84 USD
2/27/202627.75 USD
2/26/202628.47 USD
2/25/202627.60 USD
2/24/202626.86 USD
2/23/202626.47 USD
2/20/202627.23 USD
2/19/202627.28 USD
2/18/202627.32 USD
2/17/202626.61 USD
2/13/202626.21 USD
2/12/202625.88 USD
2/11/202626.27 USD
2/10/202627.23 USD
2/9/202627.12 USD
2/6/202627.80 USD
2/5/202627.94 USD
2/4/202628.18 USD
2/3/202627.36 USD
2/2/202627.84 USD
1/30/202626.40 USD
1/29/202627.12 USD
1/28/202623.90 USD
1/27/202624.40 USD
1/26/202624.27 USD
1/23/202624.23 USD
1/22/202624.80 USD
1/21/202624.50 USD
1/20/202623.66 USD
1/16/202624.47 USD
1/15/202624.35 USD
1/14/202623.59 USD
1/13/202623.65 USD
1/12/202623.55 USD
1/9/202623.47 USD
1/8/202623.12 USD
1/7/202622.18 USD
1/6/202622.15 USD
1/5/202621.75 USD
1/2/202622.19 USD
12/31/202522.33 USD
12/30/202522.66 USD
12/29/202522.95 USD
12/26/202522.69 USD
12/24/202522.32 USD
12/23/202522.17 USD
12/22/202522.23 USD
12/19/202522.43 USD
12/18/202522.98 USD
12/17/202523.02 USD
12/16/202522.73 USD
12/15/202522.42 USD
12/12/202522.29 USD
12/11/202522.32 USD
12/10/202521.94 USD
12/9/202521.35 USD
12/8/202520.95 USD
12/5/202520.89 USD
12/4/202520.64 USD
12/3/202520.97 USD
12/2/202520.38 USD
12/1/202520.09 USD
11/28/202520.32 USD
11/26/202520.41 USD
11/25/202520.48 USD
11/24/202519.81 USD
11/21/202519.67 USD
11/20/202518.85 USD
11/19/202518.63 USD
11/18/202518.88 USD
11/17/202519.03 USD
11/14/202520.21 USD
11/13/202520.44 USD
11/12/202520.73 USD
11/11/202520.63 USD
11/10/202520.86 USD
11/7/202520.70 USD
11/6/202520.75 USD
11/5/202518.19 USD
11/4/202518.23 USD
11/3/202518.09 USD
10/31/202518.11 USD
10/30/202518.17 USD
10/29/202518.32 USD
10/28/202519.09 USD
10/27/202518.88 USD
10/24/202519.33 USD
10/23/202519.07 USD
10/22/202518.85 USD
10/21/202518.75 USD
10/20/202518.42 USD
10/17/202518.07 USD
10/16/202517.92 USD
10/15/202518.27 USD
10/14/202518.46 USD
10/13/202518.20 USD
10/10/202518.09 USD
10/9/202518.64 USD
10/8/202518.98 USD
10/7/202518.98 USD
10/6/202519.37 USD
10/3/202519.64 USD
10/2/202519.42 USD
10/1/202519.49 USD
9/30/202519.36 USD
9/29/202519.32 USD
9/26/202519.54 USD
9/25/202519.22 USD
9/24/202519.50 USD
9/23/202519.28 USD
9/22/202519.44 USD
9/19/202519.42 USD
9/18/202519.90 USD
9/17/202519.52 USD
9/16/202519.55 USD
9/15/202519.65 USD
9/12/202519.62 USD
9/11/202519.81 USD
9/10/202519.11 USD
9/9/202519.24 USD
9/8/202519.50 USD
9/5/202519.52 USD
9/4/202519.41 USD
9/3/202518.99 USD
9/2/202519.38 USD
8/29/202519.66 USD
8/28/202519.39 USD
8/27/202519.80 USD
8/26/202520.08 USD
8/25/202519.89 USD
8/22/202520.05 USD
8/21/202519.03 USD
8/20/202519.11 USD
8/19/202519.12 USD
8/18/202518.99 USD
8/15/202519.29 USD
8/14/202519.33 USD
8/13/202519.52 USD
8/12/202519.35 USD
8/11/202518.90 USD
8/8/202519.14 USD
8/7/202519.21 USD
8/6/202516.03 USD
8/5/202516.24 USD
8/4/202515.93 USD
Access this data via the Eulerpool API

Deluxe Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2020
1.79 B USD
40.73 M USD
5.24 M USD
Jan 1, 2021
2.02 B USD
149.36 M USD
62.63 M USD
Jan 1, 2022
2.24 B USD
178.78 M USD
65.40 M USD
Jan 1, 2023
2.19 B USD
162.76 M USD
26.12 M USD
Jan 1, 2024
2.12 B USD
199.78 M USD
52.80 M USD
Jan 1, 2025
2.13 B USD
258.60 M USD
82.10 M USD
Jan 1, 2026 (e)
2.02 B USD
317.84 M USD
171.69 M USD
Jan 1, 2027 (e)
2.04 B USD
320.17 M USD
187.16 M USD

Deluxe Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 3, 2026, 7:26 PM
 
REVENUEB USD
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB USD
EBITM USD
EBIT MARGIN%
NET INCOMEM USD
NET INCOME GROWTH%
DIV.USD
DIV. GROWTH%
SHARESM
201220132014201520162017201820192020202120222023202420252026e2027e
1.511.581.671.771.851.972.002.011.792.022.242.192.122.132.022.04
6.854.625.685.854.356.271.680.50-10.8612.9610.68-2.06-3.240.57-5.200.74
65.3964.5863.7463.9463.8762.2460.3659.5159.2256.2353.8453.0153.0953.0253.0253.02
0.991.021.071.131.181.221.211.201.061.141.211.161.131.131.071.08
302.00317.00332.00354.00368.00331.00239.00-181.0040.00149.00178.00162.00199.00258.00317.00320.00
19.9520.0119.8319.9819.9016.8411.96-9.012.237.377.957.399.3812.1015.6815.71
170.00186.00199.00218.00229.00230.00155.00-223.005.0062.0065.0026.0052.0082.00171.00187.00
18.069.416.999.555.050.44-32.61-243.87-102.241,140.004.84-60.00100.0057.69108.549.36
1.001.001.151.201.201.201.201.201.201.201.201.201.201.201.201.20
15.004.35
50.6750.0449.9349.3048.7048.1045.5042.3042.2043.1043.4044.1044.9045.9045.9045.90
Details

Income Statement Key Figures

Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Deluxe generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Deluxe retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Deluxe's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Deluxe has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Deluxe's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Deluxe stock margins

The Deluxe margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Deluxe. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Deluxe.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2020
59.19 %
2.27 %
0.29 %
Jan 1, 2021
56.27 %
7.39 %
3.10 %
Jan 1, 2022
53.88 %
7.99 %
2.92 %
Jan 1, 2023
53.04 %
7.42 %
1.19 %
Jan 1, 2024
53.09 %
9.42 %
2.49 %
Jan 1, 2025
53.06 %
12.12 %
3.85 %
Jan 1, 2026 (e)
53.06 %
15.71 %
8.49 %
Jan 1, 2027 (e)
53.06 %
15.71 %
9.19 %

Deluxe Stock Revenue, EBIT, Earnings per Share

The Deluxe earnings per share therefore indicates how much revenue Deluxe has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2020
42.44 USD
0.97 USD
0.12 USD
Jan 1, 2021
46.92 USD
3.47 USD
1.45 USD
Jan 1, 2022
51.57 USD
4.12 USD
1.51 USD
Jan 1, 2023
49.71 USD
3.69 USD
0.59 USD
Jan 1, 2024
47.26 USD
4.45 USD
1.18 USD
Jan 1, 2025
46.47 USD
5.63 USD
1.79 USD
Jan 1, 2026 (e)
44.46 USD
6.92 USD
3.77 USD
Jan 1, 2027 (e)
44.78 USD
6.98 USD
4.11 USD

Deluxe business model & stock analysis

Deluxe Corp is a US company specializing in the production and sale of personalized products. Its history dates back to 1915, when founder W.R. Hotchkiss began manufacturing trays with personalized checks. Over the years, the business model expanded, and today Deluxe Corp offers a variety of personalized products. Deluxe Corp's business model is based on the idea that personalizing products can create greater value for customers. The company is divided into several divisions, each offering different products and services. The main divisions are Checks, Promotional Solutions, Business Services, and Financial Services. The Checks division is a core competency of Deluxe Corp, offering personalized checks for businesses and individuals. These bills can be customized with individual designs and security features such as holograms and watermarks to prevent fraud. Promotional Solutions encompass a wide range of personalized products such as stationery, business cards, calendars, and promotional items. The company also offers web design and e-commerce solutions. Business Services focus on small businesses and startups. Deluxe Corp provides services such as accounting, payroll, marketing, and human resources to support and alleviate businesses. The Financial Services division offers services such as credit card expense management and risk management. The company helps minimize fraud and risks while offering solutions to improve customer loyalty. In addition to these main divisions, Deluxe Corp also offers a variety of products that meet a wide range of customer needs. This includes personalized gift cards, checks for charitable organizations, personalized tickets, and coupons. The key benefits of Deluxe Corp for customers are the ability to customize products, high quality, fast delivery, and excellent customer service. By offering personalized products, customers can strengthen their brand positioning and build customer loyalty. Overall, Deluxe Corp is a leading company in the field of personalized products and services. With a history dating back to 1915, it has evolved into a diversified company with multiple divisions and a variety of products and services. Deluxe Corp is known for its customization options, fast delivery, high product quality, and excellent customer service.

Deluxe SWOT Analysis

Strengths

Deluxe Corp possesses several key strengths that contribute to its success in the market. Firstly, the company has a long-established history and strong brand recognition, allowing it to attract and retain a large customer base. Secondly, Deluxe Corp offers a diverse range of products and services, including checks, forms, and marketing solutions, which cater to the needs of various industries. This broad offering enhances its competitive advantage. Additionally, Deluxe Corp has a well-developed distribution network, enabling efficient delivery of products to customers.

Weaknesses

Despite its strengths, Deluxe Corp also faces certain weaknesses that need to be addressed. One weakness is the company's heavy reliance on check printing services, which have been declining due to increased digital payment solutions. This dependence on a single product line makes Deluxe Corp vulnerable to market shifts. Another weakness is its limited international presence, mainly focusing on the U.S. market. Expanding into global markets could help diversify revenue streams and reduce dependence on the domestic market.

Opportunities

Deluxe Corp has several opportunities for growth and development. One opportunity lies in leveraging its expertise in marketing solutions to expand its digital and online services. As businesses increasingly adopt online marketing strategies, Deluxe Corp can offer tailored solutions to meet their needs. Furthermore, the company can explore partnerships or acquisitions to access new markets or technologies. For instance, collaborating with fintech companies could lead to innovative payment solutions or digital platforms, helping Deluxe Corp stay competitive in the evolving financial services landscape.

Threats

There are various external threats that Deluxe Corp should monitor and mitigate. One major threat is the ongoing shift towards digital payment methods, which poses challenges to its traditional check printing business. The company needs to adapt to changing customer preferences and develop suitable digital payment alternatives. Other threats include increasing competition from both traditional providers and new entrants in the market. Staying ahead in terms of technology, product innovation, and customer service will be crucial for Deluxe Corp to retain and expand its market share.

Deluxe Employees

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Deluxe Employees
Details
Date
Deluxe Employees
Jan 1, 2018
- Employees
Jan 1, 2019
- Employees
Jan 1, 2020
- Employees
Jan 1, 2021
- Employees
Jan 1, 2022
- Employees
Jan 1, 2023
- Employees
Jan 1, 2024
- Employees
Jan 1, 2025
- Employees

Deluxe Segments

Deluxe Revenue by Segment (1/5)

  • Max

Product
Service
Details
Date
Product
Service
Marketing solutions and other services
Checks, including contract settlements
Checks
Forms, accessories and other products
Small business marketing solutions
Treasury management solutions
Data-driven marketing solutions
Web services
Fraud, security, risk management and operational services
Jan 1, 2011
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
1.21 B USD
916.39 M USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2025
1.14 B USD
995.40 M USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Deluxe Revenue by Segment (2/5)

  • Max

Checks
Merchant services solutions
Merchant services
Treasury management solutions
Forms and other business products
Promotional solutions
Other payment solutions
Other web-based solutions
Other
Details
Date
Checks
Merchant services and other payment solutions
Merchant services solutions
Merchant services
Forms and other products
Marketing and promotional solutions
Treasury management solutions
Forms and other business products
Promotional solutions
Variable consideration
Data-driven marketing solutions
Web and hosted solutions
Other payment solutions
Other web-based solutions
Other
Jan 1, 2011
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
702.70 M USD
0.00 USD
0.00 USD
384.04 M USD
0.00 USD
0.00 USD
225.57 M USD
240.37 M USD
262.01 M USD
0.00 USD
0.00 USD
0.00 USD
62.28 M USD
19.44 M USD
10.76 M USD
Jan 1, 2025
690.00 M USD
0.00 USD
398.60 M USD
0.00 USD
0.00 USD
0.00 USD
224.70 M USD
224.80 M USD
222.00 M USD
0.00 USD
0.00 USD
0.00 USD
65.80 M USD
19.20 M USD
0.00 USD

Deluxe Revenue by Segment (3/5)

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Details
Date
Checks
Merchant services and other payment solutions
Forms and other products
Marketing and promotional solutions
Treasury management solutions
Variable consideration
Data-driven marketing solutions
Web and hosted solutions
Other payments solutions
Jan 1, 2011
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2025
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Deluxe Revenue by Segment (4/5)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

Data-driven marketing
Details
Date
Product
Service
Marketing solutions and other services
Checks, including contract settlements
Data-driven marketing
Forms
Marketing solutions
Accessories and other products
Other serices
Jan 1, 2011
0.00 USD
0.00 USD
0.00 USD
871.73 M USD
0.00 USD
195.91 M USD
150.97 M USD
126.95 M USD
72.04 M USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD
0.00 USD
214.59 M USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2025
0.00 USD
0.00 USD
0.00 USD
0.00 USD
288.10 M USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Deluxe Revenue by Segment (5/5)

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

All Other
Details
Date
Small Business Services
Financial Services
Direct Checks
Unallocated Amount to Segment
All Other
Jan 1, 2011
846.45 M USD
342.38 M USD
228.77 M USD
0.00 USD
0.00 USD
Jan 1, 2024
0.00 USD
0.00 USD
0.00 USD
0.00 USD
10.76 M USD
Jan 1, 2025
0.00 USD
0.00 USD
0.00 USD
0.00 USD
0.00 USD

Deluxe Revenue by Region

  • 3 Years

  • 5 Years

  • 10 Years

  • Max

United States
Domestic
Foreign, primarily Canada and Australia
Foreign
International
Foreign, primarily Canada
Details
Date
United States
Domestic
Foreign, primarily Canada and Australia
Foreign
International
Foreign, primarily Canada
Jan 1, 2016
0.00 USD
1.78 B USD
0.00 USD
0.00 USD
0.00 USD
72.36 M USD
Jan 1, 2017
0.00 USD
1.88 B USD
0.00 USD
0.00 USD
89.68 M USD
0.00 USD
Jan 1, 2018
0.00 USD
1.87 B USD
126.65 M USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2019
1.89 B USD
0.00 USD
120.68 M USD
0.00 USD
0.00 USD
0.00 USD
Jan 1, 2020
1.68 B USD
0.00 USD
0.00 USD
112.59 M USD
0.00 USD
0.00 USD
Jan 1, 2021
1.90 B USD
0.00 USD
0.00 USD
124.81 M USD
0.00 USD
0.00 USD
Jan 1, 2022
2.12 B USD
0.00 USD
0.00 USD
117.03 M USD
0.00 USD
0.00 USD
Jan 1, 2023
2.09 B USD
0.00 USD
0.00 USD
104.61 M USD
0.00 USD
0.00 USD

Deluxe Eulerpool Fair Value

Details

Fair Value Estimate

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Deluxe historical P/E ratio, EBIT multiple, and P/S ratio

Deluxe annual returns

Details

Annual Return

What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Deluxe shares outstanding

The number of shares of Deluxe was 45.9 M in 2025. This indicates how many shares Deluxe is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.
  • 3 Years

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  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2020
42.20 M Stocks
Jan 1, 2021
43.10 M Stocks
Jan 1, 2022
43.40 M Stocks
Jan 1, 2023
44.10 M Stocks
Jan 1, 2024
44.90 M Stocks
Jan 1, 2025
45.90 M Stocks
Jan 1, 2026 (e)
45.90 M Stocks
Jan 1, 2027 (e)
45.90 M Stocks

Deluxe Dividend History

37 years of dividend payments

YearAnnual DividendYoY ChangePayments
20260.30USDYTD
Feb 9, 20260.30USD 0.0%1/1
20251.20USD 0.0%
Feb 18, 20250.30USD 0.0%1/4
May 19, 20250.30USD 0.0%2/4
Aug 18, 20250.30USD 0.0%3/4
Nov 17, 20250.30USD 0.0%4/4
20241.20USD 0.0%
20231.20USD 0.0%
20221.20USD 0.0%
20211.20USD 0.0%
20201.20USD 0.0%
20191.20USD 0.0%
20181.20USD 0.0%
20171.20USD 0.0%

Deluxe dividend history and estimates

In 2025, Deluxe paid a dividend amounting to 1.20 USD. Dividend means that Deluxe distributes a portion of its profits to its owners.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2020
1.20 USD
0.00 USD
Jan 1, 2021
1.20 USD
0.00 USD
Jan 1, 2022
1.20 USD
0.00 USD
Jan 1, 2023
1.20 USD
0.00 USD
Jan 1, 2024
1.20 USD
0.00 USD
Jan 1, 2025
1.20 USD
0.00 USD
Jan 1, 2026 (e)
0.30 USD
0.90 USD
Jan 1, 2027 (e)
0.00 USD
1.20 USD

Deluxe dividend payout ratio

In 2025, Deluxe had a payout ratio of 67.09%. The payout ratio indicates the percentage of the company's profits that Deluxe distributes as dividends.
  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2020
965.68 %
Jan 1, 2021
82.58 %
Jan 1, 2022
79.64 %
Jan 1, 2023
202.60 %
Jan 1, 2024
102.04 %
Jan 1, 2025
67.09 %
Jan 1, 2026 (e)
31.80 %
Jan 1, 2027 (e)
29.17 %

Current Deluxe forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
10.34 %
Buy
66.67 % (4)
Hold
33.33 % (2)
Sell
0.00 % (0)
12M Price Target
32.64
Last Price
25.87
Currency
USD
12M Return Potential
26.17 %
LTM Return
0 %

Deluxe Analyst Rating Actions

DateFirmActionRatingReliability
5/1/2025
TD Securities
TD Securities
MaintainedBuy
5/14/2024
TD Cowen
TD Cowen
MaintainedBuy60
8/4/2023
TD Cowen
TD Cowen
MaintainedOutperform60
2/12/2020
Buckingham Research
Buckingham Research
MaintainedNeutral
2/12/2020
Buckingham
Buckingham
MaintainedNeutral
2/7/2020
Sidoti & Co.
Sidoti & Co.
MaintainedBuy
10/26/2018
Buckingham Research
Buckingham Research
MaintainedNeutral
10/26/2018
Buckingham
Buckingham
MaintainedNeutral
4/11/2012
DA Davidson
DA Davidson
UpgradeNeutralBuy

Eulerpool Reliability Score (0–100): measures how often a firm’s bullish or bearish calls were directionally correct three months later, blended with the average return following its calls. Every rating we record is stored permanently and scores update continuously; firms with fewer than 3 measured calls are not scored yet.

Deluxe Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
8/4/20260.82USD-491.16 MUSD-2026 Q2
4/30/20260.88USD-539.29 MUSD-2026 Q1
1/29/20260.84USD-522.57 MUSD-2025 Q4
5/2/20240.77USD-529.34 MUSD-2024 Q1
1/31/20240.76USD-543.18 MUSD-2023 Q4
8/2/20231.27USD-558.25 MUSD-2023 Q2
5/3/20231.18USD-579.77 MUSD-2023 Q1
2/1/20231.04USD-561.19 MUSD-2022 Q4
11/3/20220.94USD-549.47 MUSD-2022 Q3
8/4/20221.06USD-536.17 MUSD-2022 Q2
...

EESG©

Eulerpool ESG Scorecard© for the Deluxe stock

72/100
54
Environment
99
Social
64
Governance
E

Environment

20
Scope 1 - Direct Emissions
Scope 2 - Indirect emissions from purchased energy
Scope 3 - Indirect emissions within the value chain
Total CO₂ emissions
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather
Pesticides
Palm Oil
Tobacco
Genetically modified organisms
Climate concept
Sustainable forestry
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees57
Percentage of women in management
Percentage of Asian employees11
Share of Asian management
Percentage of Hispanic/Latino employees12
Hispano/Latino Management share
Percentage of Black employees18
Black Management Share
Percentage of white employees50
White Management Share
Adult content
Alcohol
Weapons
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Deluxe shareholder structure

% Name
14.81273%
BLACKROCK, INC.
BLACKROCK, INC.
6.08574%
STATE STREET CORP
STATE STREET CORP
6.05100%
DIMENSIONAL FUND ADVISORS LP
DIMENSIONAL FUND ADVISORS LP
5.58374%
VANGUARD PORTFOLIO MANAGEMENT LLC
VANGUARD PORTFOLIO MANAGEMENT LLC
4.45784%
LSV ASSET MANAGEMENT
LSV ASSET MANAGEMENT
4.34253%
DEPRINCE RACE & ZOLLO INC
DEPRINCE RACE & ZOLLO INC
...

Deluxe Beneficial Ownership Filings (SEC 13D/G)

Free Float
96.7%
Float Shares
-
Shares Outstanding
-
StakeHolderFiling
32.90%
41-0216800
41-0216800
SEC ↗
32.20%
Deluxe Corporation
Deluxe Corporation
SEC ↗
16.30%
(1) BlackRock, Inc.
(1) BlackRock, Inc.
SEC ↗
14.90%
BlackRock, Inc.
BlackRock, Inc.
SEC ↗
12.21%
04-2507163)
04-2507163)
SEC ↗
10.72%
The Vanguard Group - 23-1945930
The Vanguard Group - 23-1945930
SEC ↗
8.90%
INVESCO Capital Management, Inc. (formerly known as INVESCO MIM, Inc.)
INVESCO Capital Management, Inc. (formerly known as INVESCO MIM, Inc.)
SEC ↗
8.06%
FMR LLC
FMR LLC
SEC ↗
6.26%
Edward C. Johnson 3d
Edward C. Johnson 3d
SEC ↗
5.96%
Abigail P. Johnson
Abigail P. Johnson
SEC ↗

Deluxe Executives and Management Board

19 members · avg. age 58 · 32 % women

BM

Mr. Barry Mccarthy (61)

President, Chief Executive Officer, Director · since 2018

7.13 M USD

Management

TE

Ms. Tracey Engelhardt (60)

Senior Vice President, Division President - Print

2.14 M USD
WZ

Mr. William Zint (40)

Chief Financial Officer, Senior Vice President

2.00 M USD
YJ

Mr. Yogaraj Jayaprakasam (47)

Senior Vice President, Chief Technology and Digital Officer

1.79 M USD
JC

Mr. Jeffrey Cotter (57)

Senior Vice President, Chief Administrative Officer, General Counsel, Secretary

1.79 M USD
GC

Mr. Garry Capers (48)

Chief Operations Officer, Senior Vice President

KC

Ms. Kimberly Cross

Chief Human Resources Officer, Senior Vice President

Board of Directors

CM

Ms. Cheryl Mayberry Mckissack (69)

Independent Chairman of the Board

374,999.00 USD
PG

Mr. Paul Garcia (72)

Independent Director

284,999.00 USD
JS

Mr. John Stauch (60)

Independent Director

284,999.00 USD
TR

Mr. Thomas Reddin (64)

Independent Director

273,166.00 USD
TY

Ms. Telisa Yancy (58)

Independent Director

270,001.00 USD
AB

Ms. Angela Brown (67)

Independent Director

174,990.00 USD

Deluxe Supply Chain

Deluxe Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
7 companies
#Nameβ 1YTrend
1
Fulton Financial
Supplier·Customer·Banks·US
-0.09
0.67
0.91
0.68
-0.29
0.63
-0.22
2
PROS
Supplier·Software·US
-0.43
0.72
0.82
0.66
0.90
0.48
2.08
3
Franklin Street Props
Supplier·Equity Real Estate Investment Trusts (REITs)·US
0.60
0.89
0.94
0.92
-0.21
0.32
4
Eckoh
Supplier·IT Services·GB
-0.22
0.59
-0.06
0.49
0.84
0.31
#Nameβ 1YTrend
1
MeridianLink
Supplier·Customer·Software·US
-0.67
0.01
0.79
0.69
2
General Mills
Customer·Food Products·US
-0.18
0.04
-0.68
-0.63
-0.76
-0.35
-0.42
3
Microsoft
Supplier·Customer·Software·US
-0.12
0.17
0.41
0.64
-0.44
0.25
-0.33

Frequently asked questions about Deluxe

The main competitors of Deluxe Corp in the market include Vistaprint, Cimpress, and 4over.

Deluxe Corp is a company with a diverse business model. They primarily focus on providing services and products to small businesses and financial institutions. With a wide range of offerings, Deluxe Corp specializes in providing solutions for checks, payments, marketing services, and fraud protection. By leveraging their expertise in these areas, Deluxe Corp aims to help businesses streamline their operations, enhance customer engagement, and mitigate risks. Through their innovative solutions and extensive industry experience, Deluxe Corp continues to be a trusted partner for businesses seeking efficient and effective solutions to their financial and marketing needs.

Deluxe Corp is primarily active in the industries of financial services, printing, and business solutions.

Deluxe Corp, founded in 1915, is a reputable company that provides customized products and solutions to businesses of all sizes. With a rich history spanning over a century, Deluxe Corp has evolved from a check printing company to a trusted partner for a wide range of services. The company has been instrumental in supporting businesses with solutions in areas such as promotional products, web services, and payment processing. Their commitment to innovation and customer satisfaction has propelled Deluxe Corp to become a leader in the industry. Today, Deluxe Corp continues to empower businesses with innovative solutions, helping them achieve their goals and grow their brand presence.

Deluxe Corp has achieved several significant milestones throughout its history. Since its inception in 1915, the company has grown to become a trusted leader in providing business solutions and marketing services. Deluxe Corp introduced the first personal checkbook in the 1920s, revolutionizing the banking industry. In the 1980s, it expanded its services to include electronic payment solutions. In recent years, Deluxe Corp has successfully transformed into a tech-enabled firm, offering a comprehensive suite of e-commerce, website development, and marketing solutions for small businesses. With its rich heritage and continuous innovation, Deluxe Corp remains at the forefront of empowering businesses with personalized financial and marketing tools.

Deluxe Corp is primarily present in the United States.

Deluxe Corp represents values of integrity, innovation, and excellence. With a strong corporate philosophy focused on helping businesses succeed, Deluxe Corp provides a wide range of products and services to optimize their clients' branding and marketing efforts. The company specializes in offering personalized checks, promotional products, website services, and business forms. By leveraging technology and embracing creativity, Deluxe Corp aims to drive growth and customer satisfaction. With a commitment to quality and customer-centricity, Deluxe Corp continues to be a trusted partner for businesses worldwide, delivering effective solutions tailored to their unique needs.

Analysts currently set an average price target of 31.28 USD for the Deluxe stock (median: 32.64 USD), implying +20.9 % versus the latest price. The consensus is based on 6 analyst ratings.

6 analysts currently rate the Deluxe stock: 4 recommend buying, 2 holding and 0 selling. For 2026, analysts expect Deluxe to generate revenue of 2.02 B USD and earnings per share of 3.74 USD.

Converted at the current exchange rate, the Deluxe share trades at 22.42 EUR (25.87 USD).

The Deluxe share (DLX) is listed on 5 stock exchanges, including: NYSE (DLX), Frankfurt (DL8.F), München (DL8.MU), Düsseldorf (DL8.DU), SIX (Zürich) (DL8.SW).

Deluxe Corp is a company that specializes in various business fields. The company has been operating for over 100 years and has established itself as a reliable provider of various products and services. The core business of Deluxe Corp is the production of checks and personalized products such as greeting cards, stationery, and envelopes. However, over time, the company has expanded into other business fields and now also offers products and services in the marketing and finance sectors. One of Deluxe Corp's most important divisions is Deluxe Business, which offers various products and services for small and medium-sized businesses. This includes the creation of logo designs, marketing materials, as well as the provision of e-commerce solutions and accounting services. In the Deluxe Personalized Products segment, the company produces personalized products such as greeting cards, stationery, and envelopes. The products are customized according to customer preferences, making them unique gift ideas or marketing tools. Another business field of Deluxe Corp is Treasury Management. Here, various financial services such as electronic payment processing, cash management solutions, and risk management tools are offered. This segment is aimed at companies that want to optimize their financial processes. In addition, Deluxe Corp also offers services in the marketing sector. The Deluxe Marketing Services division offers customers various marketing solutions, including website design, search engine optimization, email marketing, and social media management. The company works closely with its customers to develop individual solutions tailored to their needs. Overall, Deluxe Corp offers a wide range of products and services tailored to the needs of businesses. The company specializes in personalized products that can be used as marketing tools or gift ideas. With its treasury management offering, the company targets customers looking to optimize their financial processes, while the marketing segment focuses on individual marketing solutions. In terms of finances, Deluxe Corp achieved a revenue of approximately $2.023 billion and a profit of around $205 million in 2020. The company currently employs over 7,000 employees and operates in the United States and some international markets. Overall, Deluxe Corp has established itself as a reliable partner for businesses, offering them individual solutions to promote their success.

The expected revenue of Deluxe is 2.02 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Deluxe is 171.69 M USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Deluxe is currently 6.92. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Deluxe stock.

The price-to-sales ratio (P/S) of Deluxe is currently 0.59. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Deluxe stock.

The Eulerpool Quality Score for Deluxe is 1/10.

The ISIN of Deluxe is US2480191012. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Deluxe is 860049. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Deluxe is DLX. The ticker symbol is used to trade Deluxe shares on the stock exchange.

Over the past 12 months, Deluxe paid a dividend of 1.20 USD . This corresponds to a dividend yield of about 4.64 %. For the coming 12 months, Deluxe is expected to pay a dividend of 1.20 USD.

The current dividend yield of Deluxe is 4.64 %.

Deluxe pays a dividend, distributed in the months of , , , .

Deluxe paid dividends every year for the past 36 years.

For the upcoming 12 months, dividends amounting to 1.20 USD are expected. This corresponds to a dividend yield of 4.64 %.

Deluxe is assigned to the 'Industry' sector.

To receive the latest dividend of Deluxe from amounting to 0.3 USD, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, Deluxe distributed 1.2 USD as dividends.

The dividends of Deluxe are distributed in USD.

All fundamentals and in-depth analysis of Deluxe

Our stock analysis for Deluxe stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Deluxe. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.