Card Factory (CARD.L) Stock Price

Card Factory Price

LSE·CLOSED
0.01GBP+0.0001 (+1.94 %)
Market closed

Over the last 13 years Card Factory grew revenue by 5.7% annually, reaching 542.50 M GBP. Earnings per share have grown at 14.1% per year over the last 13 years. For Card Factory, the net margin of 8.8% is up versus -4.8% a few years ago. At today's price the dividend yield works out to roughly 672.15%. The payout ratio is around 36% of earnings. The consensus 12-month price target for Card Factory is 112.20 GBP, about 1,538,979.8% above where the stock trades today. Of 11 analysts, 8 rate the stock a buy — an overall Buy consensus. The stock trades about 17% above its 52-week low.

Card Factory stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of Card Factory over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Card Factory stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Card Factory's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

Card Factory Stock Price History
DateCard Factory Price
7/28/20260.01 GBP
7/27/20260.01 GBP
7/24/20260.01 GBP
7/23/20260.01 GBP
7/22/20260.01 GBP
7/21/20260.01 GBP
7/20/20260.01 GBP
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5/14/20260.67 GBP
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3/31/20260.64 GBP
3/30/20260.60 GBP
3/27/20260.62 GBP
3/26/20260.64 GBP
3/25/20260.64 GBP
3/24/20260.62 GBP
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3/20/20260.63 GBP
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3/5/20260.70 GBP
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3/2/20260.71 GBP
2/27/20260.72 GBP
2/26/20260.73 GBP
2/25/20260.73 GBP
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2/20/20260.71 GBP
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2/2/20260.69 GBP
1/30/20260.68 GBP
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1/28/20260.70 GBP
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12/31/20250.68 GBP
12/30/20250.68 GBP
12/29/20250.68 GBP
12/24/20250.69 GBP
12/23/20250.69 GBP
12/22/20250.70 GBP
12/19/20250.70 GBP
12/18/20250.72 GBP
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12/11/20250.96 GBP
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9/29/20251.06 GBP
9/26/20251.09 GBP
9/25/20251.08 GBP
9/24/20251.11 GBP
9/23/20251.10 GBP
9/22/20251.08 GBP
9/19/20251.09 GBP
9/18/20251.09 GBP
9/17/20251.08 GBP
9/16/20251.07 GBP
9/15/20251.06 GBP
9/12/20251.06 GBP
9/11/20251.07 GBP
9/10/20251.06 GBP
9/9/20251.05 GBP
9/8/20251.06 GBP
9/5/20251.05 GBP
9/4/20251.05 GBP
9/3/20251.03 GBP
9/2/20250.99 GBP
9/1/20251.03 GBP
8/29/20251.04 GBP
8/28/20251.04 GBP
8/27/20251.04 GBP
8/26/20251.05 GBP
8/22/20251.07 GBP
8/21/20251.05 GBP
8/20/20251.07 GBP
8/19/20251.08 GBP
8/18/20251.04 GBP
8/15/20251.03 GBP
8/14/20251.04 GBP
8/13/20251.06 GBP
8/12/20251.04 GBP
8/11/20251.01 GBP
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8/7/20251.01 GBP
8/6/20251.02 GBP
8/5/20251.03 GBP
8/4/20251.03 GBP
8/1/20251.01 GBP
7/31/20251.03 GBP
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Card Factory Revenue, EBIT, Net Income

  • 3 Years

  • 5 Years

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  • 25 Years

  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
463.40 M GBP
63.80 M GBP
44.20 M GBP
Jan 1, 2024
510.90 M GBP
74.40 M GBP
49.50 M GBP
Jan 1, 2025
542.50 M GBP
79.30 M GBP
47.80 M GBP
Jan 1, 2026 (e)
569.45 M GBP
87.49 M GBP
41.98 M GBP
Jan 1, 2026 (e)
577.25 M GBP
70.94 M GBP
0.00 GBP
Jan 1, 2027 (e)
611.49 M GBP
93.95 M GBP
44.59 M GBP
Jan 1, 2028 (e)
634.02 M GBP
97.41 M GBP
49.76 M GBP
Jan 1, 2029 (e)
654.71 M GBP
100.59 M GBP
53.29 M GBP

Card Factory Income Statement, Balance Sheet, Cash Flow Statement

Last updated Jul 31, 2026, 8:14 AM
 
REVENUEM GBP
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEM GBP
EBITM GBP
EBIT MARGIN%
NET INCOMEM GBP
NET INCOME GROWTH%
DIV.GBP
DIV. GROWTH%
SHARESM
201520162017201820192020202120222023202420252026e2027e2028e2029e2030e
353.00381.00398.00422.00436.00451.00285.00364.00463.00510.00542.00577.00611.00634.00654.00680.00
8.287.934.466.033.323.44-36.8127.7227.2010.156.271.415.893.763.153.98
32.0133.0731.6627.7338.7635.9227.7231.8734.5636.0835.6135.6135.6135.6135.6135.61
113.00126.00126.00117.00169.00162.0079.00116.00160.00184.00193.00205.46217.57225.76232.88242.14
79.0089.0087.0075.0088.0076.00-7.0023.0063.0074.0079.0070.0093.0097.00100.00104.00
22.3823.3621.8617.7720.1816.85-2.466.3213.6114.5114.5812.1315.2215.3015.2915.29
33.0066.0065.0058.0052.0051.00-13.008.0044.0049.0047.0041.0044.0049.0053.00–
83.33100.00-1.52-10.77-10.34-1.92-125.49-161.54450.0011.36-4.08-12.77–11.368.16–
0.050.090.090.090.090.09–––0.060.050.050.05–––
–80.00––––––––-16.67–––––
312.58341.17340.97341.30341.53341.58341.63343.61343.93347.28349.21349.21349.21349.21349.21349.21
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales Card Factory generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Card Factory retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Card Factory's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares Card Factory has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Card Factory's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

Card Factory stock margins

The Card Factory margin analysis displays the gross margin, EBIT margin, as well as the profit margin of Card Factory. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for Card Factory.

  • 3 Years

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  • 25 Years

  • Max

Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
27.85 %
-2.63 %
-4.77 %
Jan 1, 2022
31.97 %
6.48 %
2.22 %
Jan 1, 2023
34.68 %
13.77 %
9.54 %
Jan 1, 2024
36.19 %
14.56 %
9.69 %
Jan 1, 2025
35.72 %
14.62 %
8.81 %
Jan 1, 2026 (e)
35.72 %
15.36 %
7.37 %
Jan 1, 2026 (e)
35.72 %
12.29 %
0.00 %
Jan 1, 2027 (e)
35.72 %
15.36 %
7.29 %

Card Factory Stock Revenue, EBIT, Earnings per Share

The Card Factory earnings per share therefore indicates how much revenue Card Factory has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

  • 3 Years

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  • 10 Years

  • 25 Years

  • Max

Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
0.83 GBP
-0.02 GBP
-0.04 GBP
Jan 1, 2022
1.06 GBP
0.07 GBP
0.02 GBP
Jan 1, 2023
1.35 GBP
0.19 GBP
0.13 GBP
Jan 1, 2024
1.47 GBP
0.21 GBP
0.14 GBP
Jan 1, 2025
1.55 GBP
0.23 GBP
0.14 GBP
Jan 1, 2026 (e)
1.63 GBP
0.25 GBP
0.12 GBP
Jan 1, 2026 (e)
1.65 GBP
0.20 GBP
0.00 GBP
Jan 1, 2027 (e)
1.75 GBP
0.27 GBP
0.13 GBP

Card Factory business model & stock analysis

Card Factory PLC is a British retail company specializing in the sale of greeting cards and gift packaging. The company was founded in 1997 in Wakefield, West Yorkshire, by Dean Hoyle and has been listed on the London Stock Exchange since 2014. The business model of Card Factory is based on a simple idea: the production and sale of high-quality greeting cards and gift packaging at affordable prices. The cards are designed by a team of experienced designers and produced by selected partner suppliers. The company operates over 1,000 stores in the UK and Ireland, making it one of the leading retailers in this segment. In recent years, the company has expanded its offerings and now also offers a wide range of gift and party items. These include party decorations, balloons, gift bags and boxes, as well as small gifts such as mugs and keychains. Card Factory has also established an online platform for selling its products, to reach customers who do not live or work near one of the company's stores. The company has written an impressive success story in recent years. It has steadily increased its sales and revenue and is now one of the leading retailers of greeting cards and gift items in the UK. The company has also received a number of awards, including the Retail Systems Award 2018 for the best customer loyalty system and the Confederation of British Industry Award 2019 for international trade. However, Card Factory has also faced challenges in recent years, particularly with the growing online trade, which has impacted sales in physical retail. The revenue in 2019 was £441.3 million, while the net profit was £35.1 million. To address this challenge, the company has taken a variety of measures, including expanding internationally and improving its online presence. Card Factory is committed to constantly expanding its offerings to provide its customers with an attractive shopping experience. The company operates its own team of designers who regularly design new cards and gift packaging. The products are available in the company's stores, as well as online on the website and through mail order. Overall, Card Factory offers its customers a wide and diverse range of greeting cards and gift items at affordable prices. The company has managed to secure a strong position in the British retail market and is an important destination for people looking for a unique and affordable way to express their love, gratitude, or congratulations.

Card Factory SWOT Analysis

Strengths

  • Established market presence: Card Factory PLC has established itself as a prominent player in the greeting card and gift retail industry, with a strong brand recognition.
  • Extensive product range: The company offers a wide range of affordable greeting cards, gifts, partyware, and other related products, catering to various customer preferences and occasions.
  • Cost-effective manufacturing and supply chain: Card Factory PLC benefits from its vertically integrated business model, which allows for efficient manufacturing and cost-effective procurement of materials.

Weaknesses

  • Limited online presence: The company's online sales channel is relatively underdeveloped compared to its physical retail stores, potentially missing out on a growing e-commerce market.
  • Dependence on seasonal demand: Card Factory PLC experiences significant fluctuations in sales due to the seasonal nature of the greeting card and gift industry, requiring effective inventory management.
  • Increasing competition: The company faces competition from traditional competitors, as well as online retailers and discount stores, which puts pressure on pricing and market share.

Opportunities

  • E-commerce expansion: Developing and enhancing the company's online platform can tap into the growing e-commerce market and attract tech-savvy customers who prefer shopping online.
  • International expansion: Exploring opportunities to expand into new international markets can help Card Factory PLC diversify its revenue streams and reduce dependence on the UK market.
  • Personalization trend: Capitalizing on the rising demand for personalized greeting cards and gifts by offering customizable options can attract customers looking for unique, tailored products.

Threats

  • Economic instability: Any economic downturn or uncertainty can impact consumer spending on non-essential items, including greeting cards and gifts, potentially leading to decreased sales.
  • Changing consumer preferences: As consumer preferences evolve, there is a risk that Card Factory PLC's products may become less appealing or outdated, requiring continuous innovation and adaptation.
  • Regulatory challenges: Compliance with regulations related to product safety, employment practices, and environmental sustainability can pose challenges and increase operational costs.

Card Factory Eulerpool Fair Value

Details

Fair Value Estimate

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What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

Card Factory historical P/E ratio, EBIT multiple, and P/S ratio

Card Factory annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

Card Factory shares outstanding

The number of shares of Card Factory was 349.21 M in 2025. This indicates how many shares Card Factory is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
341.63 M Stocks
Jan 1, 2022
343.61 M Stocks
Jan 1, 2023
343.93 M Stocks
Jan 1, 2024
347.28 M Stocks
Jan 1, 2025
349.21 M Stocks
Jan 1, 2026 (e)
349.21 M Stocks
Jan 1, 2026 (e)
349.21 M Stocks
Jan 1, 2027 (e)
349.21 M Stocks

Card Factory Dividend History

8 years of dividend payments

YearAnnual DividendYoY ChangePayments
20250.05GBP↓ 14.0%2×
May 29, 20250.04GBP↑ 200.0%1/2
Nov 6, 20250.01GBP↓ 63.9%2/2
20240.06GBP↓ 38.7%2×
20200.09GBP 0.0%—
20190.09GBP 0.0%2×
20180.09GBP↑ 1.1%2×
20170.09GBP↑ 4.5%2×
20160.09GBP↑ 65.0%2×
20150.05GBP—2×

Card Factory dividend history and estimates

In 2025, Card Factory paid a dividend amounting to 0.05 GBP. Dividend means that Card Factory distributes a portion of its profits to its owners.

  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Jan 1, 2018
0.09 GBP
0.00 GBP
Jan 1, 2019
0.09 GBP
0.00 GBP
Jan 1, 2020
0.09 GBP
0.00 GBP
Jan 1, 2024 (e)
0.00 GBP
0.06 GBP
Jan 1, 2025
0.05 GBP
0.00 GBP
Jan 1, 2026
0.05 GBP
0.00 GBP
Jan 1, 2026 (e)
0.00 GBP
0.05 GBP
Jan 1, 2027 (e)
0.00 GBP
0.05 GBP

Card Factory dividend payout ratio

In 2025, Card Factory had a payout ratio of 35.79%. The payout ratio indicates the percentage of the company's profits that Card Factory distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
40.38 %
Jan 1, 2022
38.73 %
Jan 1, 2023
38.17 %
Jan 1, 2024
40.00 %
Jan 1, 2025
35.79 %
Jan 1, 2026 (e)
40.76 %
Jan 1, 2026 (e)
38.85 %
Jan 1, 2027 (e)
38.37 %

Current Card Factory forecasts and price targets in July 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.00 %
Buy72.73 % (8)
Hold27.27 % (3)
Sell0.00 % (0)
12M Price Target
1.12
Last Price
0.01
Currency
GBP
12M Return Potential
14,492.31 %
LTM Return
0 %

Card Factory Earnings Estimates

DateEPS estimateRevenue EstimateQuarterly report
4/10/20180.12GBP238.42 MGBP2018 Q4
9/26/20170.06GBP183.41 MGBP2018 Q2
3/28/20170.13GBP232.94 MGBP2017 Q4
9/27/20160.06GBP171.74 MGBP2017 Q2

EESG©

Eulerpool ESG Scorecard© for the Card Factory stock

40/100
54
Environment
31
Social
34
Governance
E

Environment

20
Scope 1 - Direct Emissions1,251
Scope 2 - Indirect emissions from purchased energy5,539
Scope 3 - Indirect emissions within the value chain—
Total CO₂ emissions6,788
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees81
Percentage of women in management—
Percentage of Asian employees—
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees—
Black Management Share—
Percentage of white employees—
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

Card Factory shareholder structure

% Name
8.11779%
Blundy (Brett)
Blundy (Brett)
6.51593%
Aberforth Partners LLP
Aberforth Partners LLP
6.10582%
Artemis Investment Management LLP
Artemis Investment Management LLP
5.34080%
JPMorgan Asset Management U.K. Limited
JPMorgan Asset Management U.K. Limited
4.81660%
Liontrust Portfolio Management Limited
Liontrust Portfolio Management Limited
4.06266%
Wellcome Trust
Wellcome Trust
...

Card Factory Executives and Management Board

DW

Mr. Darcy Willson-rymer

(59)

Chief Executive Officer, Executive Director · since 2021

Compensation1.53 M GBP
MS

Mr. Matthias Seeger

(61)

Chief Financial Officer, Executive Director · since 2023

Compensation513,728.00 GBP
PM

Mr. Paul Moody

Non-Executive Chairman of the Board · since 2018

Compensation180,833.00 GBP
RM

Mr. Robert Mcwilliam

(56)

Independent Non-Executive Director

Compensation62,000.00 GBP
IT

Ms. Indira Thambiah

(47)

Independent Non-Executive Director

Compensation62,000.00 GBP

Frequently asked questions about Card Factory

Card Factory PLC operates as a prominent UK-based retailer, specializing in the sale of greeting cards, gifting, and related products. Renowned for its extensive range of quality cards at competitive prices, the company follows a business model that focuses on offering affordable, high-quality cards and associated products to customers across the country. Card Factory PLC prides itself on providing customers with a convenient and cost-effective way to celebrate and express their sentiments through their comprehensive product portfolio. With a strong commitment to customer satisfaction and a wide retail network, Card Factory PLC continues to solidify its position as a leading player in the greeting card industry.

All fundamentals and in-depth analysis of Card Factory

Our stock analysis for Card Factory stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Card Factory. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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