WH Smith (SMWH.L) Stock Price

WH Smith Price

LSE·CLOSED
4.52GBP+0.10 (+2.14 %)
Market closed

Revenue has compounded at 0.8% per year over the past 19 years to 1.55 B GBP. Earnings per share have grown at 4.1% per year over the last 18 years. WH Smith's net margin stands at -9.3%, broadly stable from -9.3% several years earlier. WH Smith currently offers a dividend yield of about 7.49%. The dividend has grown at 4.1% per year over the past 19 years. Analysts set a median price target of 688.50 GBP, implying 15,118.8% above the current price. Of 15 analysts, 8 rate the stock a buy — an overall Buy consensus. The stock trades about 18% above its 52-week low.

WH Smith stock price

Volume
Ex-Dividend
Details

Stock Price

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How to Read This Chart

This chart tracks the historical stock price of WH Smith over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.

Total Return vs. Price Return

The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.

Intraday Price Data

When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how WH Smith stock reacts to market openings, earnings releases, or breaking news throughout the trading session.

What to Look For

Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing WH Smith's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.

WH Smith Stock Price History
DateWH Smith Price
8/7/20264.52 GBP
8/6/20264.43 GBP
8/5/20264.40 GBP
8/4/20264.39 GBP
7/31/20264.33 GBP
7/30/20264.48 GBP
7/29/20264.45 GBP
7/28/20264.44 GBP
7/27/20264.32 GBP
7/24/20264.25 GBP
7/23/20264.13 GBP
7/22/20264.19 GBP
7/21/20264.14 GBP
7/20/20264.08 GBP
7/17/20264.09 GBP
7/16/20264.10 GBP
7/15/20264.04 GBP
7/14/20263.98 GBP
7/13/20264.12 GBP
7/10/20264.13 GBP
7/9/20264.01 GBP
7/8/20264.03 GBP
7/7/20264.14 GBP
7/6/20264.13 GBP
7/3/20264.15 GBP
7/2/20264.15 GBP
7/1/20264.05 GBP
6/30/20263.93 GBP
6/29/20263.86 GBP
6/26/20263.97 GBP
6/25/20263.97 GBP
6/24/20263.97 GBP
6/23/20263.83 GBP
6/22/20263.89 GBP
6/19/20264.15 GBP
6/18/20264.16 GBP
6/17/20264.20 GBP
6/16/20264.17 GBP
6/15/20264.40 GBP
6/12/20264.35 GBP
6/11/20264.12 GBP
6/10/20264.12 GBP
6/9/20264.92 GBP
6/8/20265.04 GBP
6/5/20265.18 GBP
6/4/20265.16 GBP
6/3/20265.06 GBP
6/2/20265.16 GBP
6/1/20265.05 GBP
5/29/20265.03 GBP
5/28/20264.93 GBP
5/27/20265.18 GBP
5/26/20265.06 GBP
5/22/20265.03 GBP
5/21/20264.99 GBP
5/20/20264.76 GBP
5/19/20264.77 GBP
5/18/20264.70 GBP
5/15/20264.60 GBP
5/14/20264.51 GBP
5/13/20264.48 GBP
5/12/20264.70 GBP
5/11/20264.90 GBP
5/8/20265.09 GBP
5/7/20265.23 GBP
5/6/20265.18 GBP
5/5/20264.77 GBP
5/1/20265.16 GBP
4/30/20265.11 GBP
4/29/20265.10 GBP
4/28/20265.45 GBP
4/27/20265.61 GBP
4/24/20265.66 GBP
4/23/20265.71 GBP
4/22/20266.29 GBP
4/21/20266.39 GBP
4/20/20266.35 GBP
4/17/20266.52 GBP
4/16/20266.23 GBP
4/15/20266.17 GBP
4/14/20266.16 GBP
4/13/20265.89 GBP
4/10/20266.09 GBP
4/9/20266.03 GBP
4/8/20266.11 GBP
4/7/20265.78 GBP
4/2/20265.87 GBP
4/1/20265.84 GBP
3/31/20265.74 GBP
3/30/20265.66 GBP
3/27/20265.61 GBP
3/26/20265.75 GBP
3/25/20265.64 GBP
3/24/20265.56 GBP
3/23/20265.54 GBP
3/20/20265.38 GBP
3/19/20265.43 GBP
3/18/20265.65 GBP
3/17/20265.64 GBP
3/16/20265.63 GBP
3/13/20265.51 GBP
3/12/20265.61 GBP
3/11/20265.78 GBP
3/10/20265.68 GBP
3/9/20265.56 GBP
3/6/20265.83 GBP
3/5/20266.03 GBP
3/4/20266.06 GBP
3/3/20266.00 GBP
3/2/20266.39 GBP
2/27/20266.88 GBP
2/26/20266.77 GBP
2/25/20266.70 GBP
2/24/20266.71 GBP
2/23/20266.71 GBP
2/20/20266.76 GBP
2/19/20266.75 GBP
2/18/20266.78 GBP
2/17/20266.94 GBP
2/16/20266.78 GBP
2/13/20266.85 GBP
2/12/20266.86 GBP
2/11/20266.80 GBP
2/10/20266.86 GBP
2/9/20266.75 GBP
2/6/20266.84 GBP
2/5/20266.83 GBP
2/4/20266.91 GBP
2/3/20266.67 GBP
2/2/20266.91 GBP
1/30/20266.75 GBP
1/29/20266.71 GBP
1/28/20266.80 GBP
1/27/20266.80 GBP
1/26/20266.80 GBP
1/23/20266.75 GBP
1/22/20266.83 GBP
1/21/20266.83 GBP
1/20/20266.78 GBP
1/19/20266.99 GBP
1/16/20266.30 GBP
1/15/20266.38 GBP
1/14/20266.24 GBP
1/13/20266.16 GBP
1/12/20266.26 GBP
1/9/20266.44 GBP
1/8/20266.36 GBP
1/7/20266.30 GBP
1/6/20266.27 GBP
1/5/20266.21 GBP
1/2/20266.39 GBP
12/31/20256.39 GBP
12/30/20256.44 GBP
12/29/20256.45 GBP
12/24/20256.23 GBP
12/23/20256.32 GBP
12/22/20256.33 GBP
12/19/20256.37 GBP
12/18/20256.85 GBP
12/17/20256.67 GBP
12/16/20256.64 GBP
12/15/20256.63 GBP
12/12/20256.54 GBP
12/11/20256.68 GBP
12/10/20256.64 GBP
12/9/20256.67 GBP
12/8/20256.82 GBP
12/5/20256.95 GBP
12/4/20256.89 GBP
12/3/20256.81 GBP
12/2/20256.73 GBP
12/1/20256.78 GBP
11/28/20256.86 GBP
11/27/20256.90 GBP
11/26/20256.78 GBP
11/25/20256.59 GBP
11/24/20256.38 GBP
11/21/20256.51 GBP
11/20/20256.46 GBP
11/19/20256.58 GBP
11/18/20256.14 GBP
11/17/20256.19 GBP
11/14/20256.26 GBP
11/13/20256.42 GBP
11/12/20256.40 GBP
11/11/20256.49 GBP
11/10/20256.38 GBP
11/7/20256.33 GBP
11/6/20256.41 GBP
11/5/20256.52 GBP
11/4/20256.55 GBP
11/3/20256.68 GBP
10/31/20256.76 GBP
10/30/20256.81 GBP
10/29/20256.96 GBP
10/28/20257.10 GBP
10/27/20257.04 GBP
10/24/20257.04 GBP
10/23/20256.75 GBP
10/22/20256.82 GBP
10/21/20256.60 GBP
10/20/20256.49 GBP
10/17/20256.43 GBP
10/16/20256.43 GBP
10/15/20256.39 GBP
10/14/20256.44 GBP
10/13/20256.44 GBP
10/10/20256.38 GBP
10/9/20256.45 GBP
10/8/20256.54 GBP
10/7/20256.51 GBP
10/6/20256.62 GBP
10/3/20256.73 GBP
10/2/20256.77 GBP
10/1/20256.74 GBP
9/30/20256.77 GBP
9/29/20256.78 GBP
9/26/20256.81 GBP
9/25/20256.74 GBP
9/24/20256.74 GBP
9/23/20256.83 GBP
9/22/20256.70 GBP
9/19/20256.77 GBP
9/18/20256.81 GBP
9/17/20256.93 GBP
9/16/20256.78 GBP
9/15/20256.82 GBP
9/12/20256.67 GBP
9/11/20256.86 GBP
9/10/20256.66 GBP
9/9/20256.67 GBP
9/8/20256.69 GBP
9/5/20256.69 GBP
9/4/20256.54 GBP
9/3/20256.54 GBP
9/2/20256.67 GBP
9/1/20256.86 GBP
8/29/20256.90 GBP
8/28/20257.07 GBP
8/27/20256.89 GBP
8/26/20257.00 GBP
8/22/20257.11 GBP
8/21/20256.40 GBP
8/20/20256.40 GBP
8/19/20256.44 GBP
8/18/20256.19 GBP
8/15/20256.23 GBP
8/14/20256.22 GBP
8/13/20256.22 GBP
8/12/20256.25 GBP
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WH Smith Revenue, EBIT, Net Income

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  • Max

Revenue
EBIT
Net Income
Details
Date
Revenue
EBIT
Net Income
Jan 1, 2023
1.79 B GBP
179.00 M GBP
79.00 M GBP
Jan 1, 2024
1.47 B GBP
151.00 M GBP
54.00 M GBP
Jan 1, 2025
1.55 B GBP
145.00 M GBP
-144.00 M GBP
Jan 1, 2026 (e)
1.59 B GBP
53.04 M GBP
48.66 M GBP
Jan 1, 2027 (e)
1.64 B GBP
54.66 M GBP
49.04 M GBP
Jan 1, 2028 (e)
1.71 B GBP
57.00 M GBP
55.10 M GBP
Jan 1, 2029 (e)
1.80 B GBP
59.79 M GBP
62.35 M GBP
Jan 1, 2030 (e)
2.00 B GBP
66.45 M GBP
74.10 M GBP

WH Smith Income Statement, Balance Sheet, Cash Flow Statement

Last updated Aug 11, 2026, 11:05 AM
 
REVENUEB GBP
REVENUE GROWTH%
GROSS MARGIN%
GROSS INCOMEB GBP
EBITM GBP
EBIT MARGIN%
NET INCOMEM GBP
NET INCOME GROWTH%
DIV.GBP
DIV. GROWTH%
SHARESM
20162017201820192020202120222023202420252026e2027e2028e2029e2030e2031e
1.211.231.261.401.020.891.401.791.471.551.591.641.711.802.002.08
2.891.822.2710.70-26.91-13.2258.0128.07-17.855.432.643.014.264.9111.144.01
58.5059.4060.3060.4956.8159.5961.5761.9657.8457.2457.2457.2457.2457.2457.2457.24
0.710.730.760.850.580.530.861.110.850.890.910.940.981.031.141.19
131.00138.00143.00152.00-53.00-32.00112.00179.00151.00145.0053.0054.0056.0059.0066.00–
10.8111.1811.3310.88-5.19-3.618.009.9810.259.343.323.293.273.293.31–
108.00116.00108.00106.00-239.00-82.0047.0079.0054.00-144.0048.0049.0055.0062.0074.00–
6.937.41-6.90-1.85-325.47-65.69-157.3268.09-31.65-366.67-133.332.0812.2412.7319.35–
0.440.450.500.550.82––0.170.320.340.120.120.12–––
10.002.2711.1110.0049.09–––88.246.25-64.71–––––
115.00112.00110.00109.00120.00131.00132.00132.00131.00127.00127.00127.00127.00127.00127.00127.00
Details

Income Statement Key Figures

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Revenue and Revenue Growth

Revenue is the starting point of every income statement — it measures the total sales WH Smith generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.

Gross Margin

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue WH Smith retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare WH Smith's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.

EBIT and EBIT Margin

EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.

Net Income and Earnings Per Share (EPS)

Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.

Shares Outstanding

The total number of shares WH Smith has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.

Analyst Estimates

The projected figures represent consensus estimates from professional analysts. Compare these forecasts against WH Smith's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.

WH Smith stock margins

The WH Smith margin analysis displays the gross margin, EBIT margin, as well as the profit margin of WH Smith. The EBIT margin (EBIT/sales) indicates the percentage of sales that remains as operating profit. The profit margin shows the percentage of sales that remains for WH Smith.

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Gross margin
EBIT margin
Profit margin
Details
Date
Gross margin
EBIT margin
Profit margin
Jan 1, 2021
59.59 %
-3.61 %
-9.26 %
Jan 1, 2022
61.57 %
8.00 %
3.36 %
Jan 1, 2023
61.96 %
9.98 %
4.41 %
Jan 1, 2024
57.84 %
10.25 %
3.67 %
Jan 1, 2025
57.24 %
9.34 %
-9.27 %
Jan 1, 2026 (e)
57.24 %
3.33 %
3.05 %
Jan 1, 2027 (e)
57.24 %
3.33 %
2.99 %
Jan 1, 2028 (e)
57.24 %
3.33 %
3.22 %

WH Smith Stock Revenue, EBIT, Earnings per Share

The WH Smith earnings per share therefore indicates how much revenue WH Smith has generated per share in a given period. The earnings before interest and taxes per share shows how much of the operating profit corresponds to each share. The earnings per share indicates how much of the profit belongs to each share.

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Revenue per Share
EBIT per share
Earnings per Share
Details
Date
Revenue per Share
EBIT per share
Earnings per Share
Jan 1, 2021
6.76 GBP
-0.24 GBP
-0.63 GBP
Jan 1, 2022
10.61 GBP
0.85 GBP
0.36 GBP
Jan 1, 2023
13.58 GBP
1.36 GBP
0.60 GBP
Jan 1, 2024
11.24 GBP
1.15 GBP
0.41 GBP
Jan 1, 2025
12.23 GBP
1.14 GBP
-1.13 GBP
Jan 1, 2026 (e)
12.55 GBP
0.42 GBP
0.38 GBP
Jan 1, 2027 (e)
12.93 GBP
0.43 GBP
0.39 GBP
Jan 1, 2028 (e)
13.49 GBP
0.45 GBP
0.43 GBP

WH Smith business model & stock analysis

WH Smith PLC is a British company that was founded in 1792 by Henry Walton Smith and is now regarded as one of the most well-known retail companies in the United Kingdom. WH Smith has evolved from a book retailer to a multi-channel retailer, offering a wide range of products and services in multiple industries. The company's business model is focused on selling and distributing products in various industries, including books, newspapers, magazines, stationery, gifts, toys, and travel items. Customers can order and purchase the company's products through various distribution channels, such as the WH Smith website, mobile applications, retail stores, or international sales platforms. One notable change that the company has undergone in recent decades is expanding its reach by introducing specialized products in different industries. This includes expanding its operations in the aviation, railway, and highway sectors, which are frequented by travelers and represent a significant portion of WH Smith's business. The company operates in five divisions: Travel Markets: WH Smith operates in train stations, airports, highways, and petrol stations, where customers can find a wide range of products and services, including books, newspapers, magazines, snacks, beverages, and travel items. Higher Education and School Bookstores: The company supplies university and school bookstores in the UK and Ireland with textbooks, study materials, and products that meet the needs of students. International: WH Smith's franchise division operates stores in over 100 countries and territories, offering products specifically tailored to the needs of customers in these regions. Bookstores: WH Smith operates a number of bookstores in the UK that specialize in selling books, magazines, and gift items, as well as offering services such as printing and binding. Online: WH Smith's online presence allows the company to expand its customer base and conduct the sale of products and services through the internet. Products available at WH Smith include books, stationery, gifts, toys, music, DVDs, electronic products, clothing, and travel items. The company also manufactures its own products, including stationery, books, and gift items, which are sold under the WH Smith brand. In recent years, the company has strengthened its environmental initiative and introduced products such as recyclable bags, rechargeable batteries, and products made from sustainable materials to reduce its ecological footprint. WH Smith also supports charities by offering products with proceeds donated to various nonprofit organizations. WH Smith has received numerous awards over the years and is considered one of the leading retail brands in the UK. The company has successfully expanded its focus from its origins in the book retail industry and remains a prominent player in the British retail business.

WH Smith SWOT Analysis

Strengths

WH Smith PLC benefits from several key strengths that contribute to its success and competitive advantage. These include:

  • Strong brand recognition and reputation in the market
  • Diverse product offering including books, stationery, and convenience items
  • Extensive distribution network with numerous stores across different locations
  • Well-established relationships with suppliers and vendors
  • Efficient supply chain management ensuring timely delivery of products

Weaknesses

In spite of its strengths, WH Smith PLC also faces certain weaknesses that may hinder its performance or growth potential. These include:

  • Intense competition from online retailers and e-books affecting book sales
  • Reliance on declining markets such as print media
  • Potential challenges in expanding internationally due to market differences
  • Perception of high prices compared to online competitors
  • Limited product differentiation in certain categories

Opportunities

There are several opportunities that WH Smith PLC can leverage to further strengthen its position and drive growth:

  • Expanding into new markets with untapped potential, both domestically and internationally
  • Investing in digital platforms and embracing e-commerce to reach a wider customer base
  • Diversifying product offering to cater to changing consumer preferences and emerging trends
  • Collaborating with publishers and authors to promote exclusive book launches and events
  • Capitalizing on the growing demand for convenience items in travel locations

Threats

Despite its opportunities, WH Smith PLC also faces certain threats that pose challenges to its operations and future prospects:

  • Rapid technology advancements impacting traditional markets and sales channels
  • Increasing popularity of e-books and digital content affecting physical book sales
  • Intensifying competition from both traditional retailers and online marketplaces
  • Economic downturns and fluctuations in consumer spending patterns
  • Potential negative impact of Brexit on import/export processes and trade agreements

WH Smith Eulerpool Fair Value

Details

Fair Value Estimate

ⓘ

What Is Fair Value?

Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.

Earnings-Based Fair Value

Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.

Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021

Revenue-Based Fair Value

Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"

Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021

Dividend-Based Fair Value

Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.

Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021

How to Use This Chart

When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.

WH Smith historical P/E ratio, EBIT multiple, and P/S ratio

WH Smith annual returns

Details

Annual Return

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What This Chart Shows

This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.

Price Return

Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.

Dividend Return

Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.

What to Look For

Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.

WH Smith shares outstanding

The number of shares of WH Smith was 127 M in 2025. This indicates how many shares WH Smith is divided into. Since shareholders are the owners of a company, each share represents a small portion of the company's ownership.

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  • Max

Number of stocks
Details
Date
Number of stocks
Jan 1, 2021
131.00 M Stocks
Jan 1, 2022
132.00 M Stocks
Jan 1, 2023
132.00 M Stocks
Jan 1, 2024
131.00 M Stocks
Jan 1, 2025
127.00 M Stocks
Jan 1, 2026 (e)
127.00 M Stocks
Jan 1, 2027 (e)
127.00 M Stocks
Jan 1, 2028 (e)
127.00 M Stocks

WH Smith stock splits

In WH Smith's history, there have been no stock splits.

WH Smith Dividend History

35 years of dividend payments · 2 consecutive increases

YearAnnual DividendYoY ChangePayments
20260.06GBPYTD—1×
Jan 22, 20260.06GBP↓ 46.9%1/1
20250.34GBP↑ 6.6%2×
Jan 16, 20250.23GBP↑ 105.5%1/2
Jul 10, 20250.11GBP↓ 50.0%2/2
20240.32GBP↑ 84.9%2×
20230.17GBP↓ 58.0%2×
20200.41GBP↓ 25.9%1×
20190.55GBP↑ 11.5%2×
20180.50GBP↑ 10.0%2×
20170.45GBP↑ 3.1%2×
20160.44GBP↑ 8.4%2×
20150.40GBP↑ 13.1%2×

WH Smith dividend history and estimates

In 2025, WH Smith paid a dividend amounting to 0.34 GBP. Dividend means that WH Smith distributes a portion of its profits to its owners.

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  • Max

Dividend
Dividend (Estimate)
Details
Date
Dividend
Dividend (Estimate)
Special dividend
Jan 1, 2019
0.55 GBP
0.00 GBP
0.00 GBP
Jan 1, 2020 (e)
0.41 GBP
0.41 GBP
0.00 GBP
Jan 1, 2023
0.17 GBP
0.00 GBP
0.00 GBP
Jan 1, 2024
0.32 GBP
0.00 GBP
0.00 GBP
Jan 1, 2025
0.34 GBP
0.00 GBP
0.00 GBP
Jan 1, 2026 (e)
0.06 GBP
0.06 GBP
0.00 GBP
Jan 1, 2027 (e)
0.00 GBP
0.12 GBP
0.00 GBP
Jan 1, 2028 (e)
0.00 GBP
0.12 GBP
0.00 GBP

WH Smith dividend payout ratio

In 2025, WH Smith had a payout ratio of -30.00%. The payout ratio indicates the percentage of the company's profits that WH Smith distributes as dividends.

  • 3 Years

  • 5 Years

  • 10 Years

  • 25 Years

  • Max

Payout ratio
Details
Date
Payout ratio
Jan 1, 2021
54.41 %
Jan 1, 2022
53.55 %
Jan 1, 2023
28.67 %
Jan 1, 2024
77.56 %
Jan 1, 2025
-30.00 %
Jan 1, 2026 (e)
31.32 %
Jan 1, 2027 (e)
31.08 %
Jan 1, 2028 (e)
27.66 %

Current WH Smith forecasts and price targets in August 2026

Analyst Price Targets 2026
Δ MOM Price Target
0.37 %
Buy
53.33 % (8)
Hold
46.67 % (7)
Sell
0.00 % (0)
12M Price Target
6.89
Last Price
4.43
Currency
GBP
12M Return Potential
55.35 %
LTM Return
0 %

WH Smith Earnings Estimates & Surprises

DateEPS estimateEPS ActualRevenue EstimatePrice reactionQuarterly report
4/25/20230.43GBP-728.57 MGBP-2023 Q2
11/10/20220.38GBP-758.14 MGBP-2022 Q4
4/27/20220.16GBP-615.77 MGBP-2022 Q2
11/11/2021-0.26GBP-507.00 MGBP-2021 Q4
4/28/2021-0.09GBP-350.52 MGBP-2021 Q2
11/12/2020-1.03GBP-218.61 MGBP-2020 Q4
4/11/20190.65GBP-668.88 MGBP-2019 Q2
4/12/20180.63GBP-655.69 MGBP-2018 Q2
4/12/20170.61GBP-653.32 MGBP-2017 Q2
10/16/20140.30GBP-553.94 MGBP-2014 Q4

EESG©

Eulerpool ESG Scorecard© for the WH Smith stock

75/100
69
Environment
96
Social
61
Governance
E

Environment

20
Scope 1 - Direct Emissions1,765
Scope 2 - Indirect emissions from purchased energy19,361
Scope 3 - Indirect emissions within the value chain471,420
Total CO₂ emissions21,126
CO₂ reduction strategy
Coal energy
Nuclear power
Animal experiments
Fur & Leather—
Pesticides—
Palm Oil—
Tobacco
Genetically modified organisms
Climate concept—
Sustainable forestry—
Recycling regulations
Environmentally friendly packaging
Hazardous substances
Fuel consumption and efficiency
Water consumption and efficiency
S

Social

20
Percentage of female employees62
Percentage of women in management—
Percentage of Asian employees17
Share of Asian management—
Percentage of Hispanic/Latino employees—
Hispano/Latino Management share—
Percentage of Black employees3
Black Management Share—
Percentage of white employees77
White Management Share—
Adult content
Alcohol
Weapons—
Firearms
Gambling
Military contracts
Human rights concept
Privacy concept—
Occupational health and safety
Catholic
G

Governance (Corporate Governance)

4
Environmental reporting
Stakeholder Engagement
Call Back Policies
Antitrust law

The Eulerpool ESG Scorecard© is the strictly copyrighted intellectual property of Eulerpool Research Systems. Any unauthorized use, imitation, or infringement will be actively pursued and may lead to significant legal consequences. For licenses, collaborations, or usage rights, please contact us directly via our contact form. Contact Form to us.

WH Smith shareholder structure

% Name
20.99818%
Causeway Capital Management LLC
Causeway Capital Management LLC
5.45662%
Artemis Investment Management LLP
Artemis Investment Management LLP
5.14936%
Royal London Asset Management Ltd.
Royal London Asset Management Ltd.
5.13055%
Marathon-London
Marathon-London
5.12748%
Boston Partners
Boston Partners
5.06201%
Fidelity Management & Research Company LLC
Fidelity Management & Research Company LLC
...

WH Smith Beneficial Ownership Filings (SEC 13D/G)

Free Float
98.0%
Float Shares
-
Shares Outstanding
-

WH Smith Executives and Management Board

9 members · avg. age 57 · 44 % women

CC

Mr. Carl Cowling (51)

Group Chief Executive Officer, Executive Director · since 2019

2.66 M GBP

Management

MI

Mr. Max Izzard

Chief Financial Officer, Executive Director · since 2024

–

Board of Directors

AC

Ms. Annette Court (62)

Non-Executive Independent Chairman of the Board

318,000.00 GBP
ND

Ms. Nicola Dulieu

Independent Non-Executive Director

88,000.00 GBP
SE

Mr. Simon Emeny (59)

Senior Independent Non-Executive Director

80,000.00 GBP
CB

Ms. Colette Burke

Independent Non-Executive Director

64,000.00 GBP
SJ

Mr. Situl Jobanputra (49)

Non-Executive Director

40,000.00 GBP
HR

Ms. Helen Rose (60)

Non-Executive Director

11,000.00 GBP

WH Smith Supply Chain

WH Smith Supply Chain

Correlation: how closely stock prices move together

Same directionNo relationOpposite
13 companies
#NameTrend
1
Coty A
Supplier·Personal Products·US
-0.33
-0.20
0.01
-0.01
-0.08
0.79
2
Harley-Davidson
Supplier·Customer·Automobiles·US
-0.40
-0.47
-0.01
0.07
0.32
0.77
3
M&G
Supplier·Customer·Diversified Financial Services·GB
0.46
0.52
0.04
0.41
0.41
0.76
4
Greencore Group
Supplier·Food Products·IE
-0.42
-0.29
0.18
0.34
0.47
0.72
5
Samsonite International
Supplier·Customer·Textiles, Apparel & Luxury Goods·LU
0.68
-0.07
0.22
0.32
-0.03
0.71
#NameTrend
1
Deliveroo A
Supplier·Customer·Internet & Direct Marketing Retail·GB
-0.23
0.01
0.20
-0.09
0.45
—
2
Future Consumer
Supplier·IN
0.46
-0.34
-0.05
0.31
0.51
-0.40
3
Procter & Gamble
Supplier·Household Products·US
-0.52
-0.66
-0.05
0.60
-0.36
0.10

Frequently asked questions about WH Smith

The business model of WH Smith PLC revolves around being a leading retail company that operates both high street stores and an online platform. WH Smith PLC specializes in selling a wide range of products including books, stationery, newspapers, magazines, and convenience items. With a strong presence in airports, train stations, hospitals, and high streets, WH Smith PLC focuses on providing convenience and entertainment to its customers. The company's business model is built on offering a diverse product range, maintaining customer loyalty through exceptional customer service, and expanding their presence in both physical and online retail channels.

WH Smith PLC is primarily active in the retail industry. As one of the UK's leading retailers, WH Smith operates a range of stores that sell books, stationery, magazines, newspapers, and convenience products. With a strong presence in both the travel and high street sectors, WH Smith serves millions of customers each year with its diversified product range. The company has successfully established itself as a prominent player in the retail industry, offering a wide selection of products and services to cater to the diverse needs of its customers.

The main competitors of WH Smith PLC in the market include major players like Amazon, Tesco, and Walmart.

WH Smith PLC is a British retail company with a rich history and background. Founded in 1792 by Henry Walton Smith and his wife Anna, it initially started as a news vendor in London. Over the years, WH Smith expanded its operations and became a renowned bookseller and stationery retailer. With its strong presence in airports, railway stations, and high street locations, the company has gained a strong reputation for quality products and exceptional customer service. Today, WH Smith PLC continues to thrive as a leading retailer in the UK, offering a diverse range of products including books, magazines, newspapers, stationery, and convenience items.

WH Smith PLC has achieved several significant milestones throughout its history. Established in 1792, the company has a rich legacy of success. It expanded its operations and became the first bookstore chain in the United Kingdom. WH Smith then successfully diversified into various sectors, such as news distribution, high-street retail, and travel-retail. The company grew its international presence by opening stores across airports, train stations, and hospitals worldwide. WH Smith has consistently adapted to changing consumer trends and embraced technology-driven advancements in retail. This has enabled the company to remain a market leader, offering a wide range of products and services to its customers.

WH Smith PLC is primarily present in the United Kingdom and has a significant presence in international travel locations. With over 1,500 stores, WH Smith operates in airports, railway stations, hospitals, motorway service areas, and shopping centers across the UK. The company also has a growing international presence with stores in key travel hubs like airports in Australia, Denmark, India, and Malaysia. In addition, WH Smith has partnered with local retailers to expand its presence in countries such as Qatar, Saudi Arabia, and the United Arab Emirates.

WH Smith PLC represents values of quality, customer satisfaction, and innovation in the retail industry. With a strong corporate philosophy, WH Smith aims to provide a diverse range of products and services to meet the evolving needs of its customers. The company strives to offer an exceptional shopping experience through outstanding customer service and continually adapting its offerings to changing market trends. WH Smith consistently upholds its reputation for delivering high-quality products and maintaining strong relationships with both customers and suppliers. The company's commitment to excellence and continuous improvement makes WH Smith PLC a trusted and respected name in the retail sector.

Analysts currently set an average price target of 712.98 GBP for the WH Smith stock (median: 688.50 GBP), implying +60.9 % versus the latest price. The consensus is based on 15 analyst ratings.

WH Smith Analyst Price Targets 2026

16 analysts currently rate the WH Smith stock: 9 recommend buying, 7 holding and 0 selling. For 2026, analysts expect WH Smith to generate revenue of 1.59 B GBP and earnings per share of 0.38 GBP.

WH Smith Analyst Price Targets 2026

Converted at the current exchange rate, the WH Smith share trades at 5.29 EUR (4.52 GBP).

The WH Smith share (SMWH.L) is listed on 5 stock exchanges, including: Frankfurt (21Q.F), München (21Q.MU), London (SMWH.L), London (SMWH.L).

WH Smith PLC is a leading retailer in the books, stationery, and newspapers sector in the UK, with over 1,200 stores in airports, train stations, shopping centers, and on the High Street. The company offers a wide range of products such as books, newspapers, magazines, stationery, gifts, and sweets. In addition, the company also provides services such as photocopying, printing, and currency exchange. WH Smith operates four main business segments: High Street, Travel, Digital, and International. The High Street stores can be found on the High Street and in shopping centers, offering a wide range of products. The Travel stores are located in airports, train stations, and on motorways, offering products specifically tailored to travelers, such as snacks, drinks, and travel guides. The digital segment offers e-readers, e-books, and digital downloads, while the international business mainly consists of WH Smith stores in airports, catering to the needs of travelers. In recent years, WH Smith has primarily focused on its Travel business, as this segment plays an increasingly important role due to the growing number of travelers in the UK. The company has positioned itself well in the digital segment to benefit from the growing demand for e-books and e-readers. WH Smith has also focused on optimizing its store locations in recent years. The company has closed stores in poorly frequented areas and invested in the modernization and optimization of its existing stores to provide a better customer experience. WH Smith is a company with a strong revenue model. It offers a wide range of products and services tailored to different customer groups. A strong presence in high-traffic areas such as airports and train stations has helped the company achieve high sales. Additionally, the company has built its digital presence to capitalize on the growing demand for digital products and services. WH Smith is a company with a clear focus on expansion and growth. It has invested in recent years to strengthen its position in the Travel segment and benefit from the growing demand for digital products and services. The company continues to strive to optimize its revenue model and expand its presence in high-traffic areas to strengthen its position as one of the leading retailers in the UK.

The expected revenue of WH Smith is 1.59 B GBP. This figure is based on current financial data and reflects the company's business performance.

The expected profit of WH Smith is 48.66 M GBP. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of WH Smith is currently 11.81. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the WH Smith stock.

The price-to-sales ratio (P/S) of WH Smith is currently 0.36. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the WH Smith stock.

The Eulerpool Quality Score for WH Smith is 1/10.

The ISIN of WH Smith is GB00B2PDGW16. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of WH Smith is A0NCXL. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of WH Smith is SMWH.L. The ticker symbol is used to trade WH Smith shares on the stock exchange.

Over the past 12 months, WH Smith paid a dividend of 0.34 GBP . This corresponds to a dividend yield of about 7.49 %. For the coming 12 months, WH Smith is expected to pay a dividend of 0.12 GBP.

The current dividend yield of WH Smith is 7.49 %.

WH Smith pays a dividend, distributed in the months of , , , .

WH Smith paid dividends every year for the past 3 years.

For the upcoming 12 months, dividends amounting to 0.12 GBP are expected. This corresponds to a dividend yield of 2.65 %.

WH Smith is assigned to the 'Cyclical consumption' sector.

To receive the latest dividend of WH Smith from amounting to 0.06 GBP, you needed to have the stock in your portfolio before the ex-date on .

The last dividend was paid out on .

In the year 2025, WH Smith distributed 0.32 GBP as dividends.

The dividends of WH Smith are distributed in GBP.

All fundamentals and in-depth analysis of WH Smith

Our stock analysis for WH Smith stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of WH Smith. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.

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