WH Smith (SMWH.L) Stock Price

WH Smith Price

LSE·CLOSED
3.73
​
Market closed

Revenue has compounded at 0.8% per year over the past 19 years to 1.55 B GBP. Earnings per share have grown at 5.3% per year over the last 18 years. WH Smith's net margin stands at -9.3%, broadly stable from -9.3% several years earlier. WH Smith currently offers a dividend yield of about 9.09%. The dividend has grown at 3.5% per year over the past 19 years. Analysts set a median price target of 688.50 GBP, implying 18,358.4% above the current price. Of 15 analysts, 8 rate the stock a buy — an overall Buy consensus.

WH Smith stock price

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WH Smith business model & stock analysis

WH Smith PLC is a British company that was founded in 1792 by Henry Walton Smith and is now regarded as one of the most well-known retail companies in the United Kingdom. WH Smith has evolved from a book retailer to a multi-channel retailer, offering a wide range of products and services in multiple industries. The company's business model is focused on selling and distributing products in various industries, including books, newspapers, magazines, stationery, gifts, toys, and travel items. Customers can order and purchase the company's products through various distribution channels, such as the WH Smith website, mobile applications, retail stores, or international sales platforms. One notable change that the company has undergone in recent decades is expanding its reach by introducing specialized products in different industries. This includes expanding its operations in the aviation, railway, and highway sectors, which are frequented by travelers and represent a significant portion of WH Smith's business. The company operates in five divisions: Travel Markets: WH Smith operates in train stations, airports, highways, and petrol stations, where customers can find a wide range of products and services, including books, newspapers, magazines, snacks, beverages, and travel items. Higher Education and School Bookstores: The company supplies university and school bookstores in the UK and Ireland with textbooks, study materials, and products that meet the needs of students. International: WH Smith's franchise division operates stores in over 100 countries and territories, offering products specifically tailored to the needs of customers in these regions. Bookstores: WH Smith operates a number of bookstores in the UK that specialize in selling books, magazines, and gift items, as well as offering services such as printing and binding. Online: WH Smith's online presence allows the company to expand its customer base and conduct the sale of products and services through the internet. Products available at WH Smith include books, stationery, gifts, toys, music, DVDs, electronic products, clothing, and travel items. The company also manufactures its own products, including stationery, books, and gift items, which are sold under the WH Smith brand. In recent years, the company has strengthened its environmental initiative and introduced products such as recyclable bags, rechargeable batteries, and products made from sustainable materials to reduce its ecological footprint. WH Smith also supports charities by offering products with proceeds donated to various nonprofit organizations. WH Smith has received numerous awards over the years and is considered one of the leading retail brands in the UK. The company has successfully expanded its focus from its origins in the book retail industry and remains a prominent player in the British retail business.

Frequently asked questions about WH Smith

The business model of WH Smith PLC revolves around being a leading retail company that operates both high street stores and an online platform. WH Smith PLC specializes in selling a wide range of products including books, stationery, newspapers, magazines, and convenience items. With a strong presence in airports, train stations, hospitals, and high streets, WH Smith PLC focuses on providing convenience and entertainment to its customers. The company's business model is built on offering a diverse product range, maintaining customer loyalty through exceptional customer service, and expanding their presence in both physical and online retail channels.

WH Smith PLC is primarily active in the retail industry. As one of the UK's leading retailers, WH Smith operates a range of stores that sell books, stationery, magazines, newspapers, and convenience products. With a strong presence in both the travel and high street sectors, WH Smith serves millions of customers each year with its diversified product range. The company has successfully established itself as a prominent player in the retail industry, offering a wide selection of products and services to cater to the diverse needs of its customers.

The main competitors of WH Smith PLC in the market include major players like Amazon, Tesco, and Walmart.

WH Smith PLC is a British retail company with a rich history and background. Founded in 1792 by Henry Walton Smith and his wife Anna, it initially started as a news vendor in London. Over the years, WH Smith expanded its operations and became a renowned bookseller and stationery retailer. With its strong presence in airports, railway stations, and high street locations, the company has gained a strong reputation for quality products and exceptional customer service. Today, WH Smith PLC continues to thrive as a leading retailer in the UK, offering a diverse range of products including books, magazines, newspapers, stationery, and convenience items.

WH Smith PLC has achieved several significant milestones throughout its history. Established in 1792, the company has a rich legacy of success. It expanded its operations and became the first bookstore chain in the United Kingdom. WH Smith then successfully diversified into various sectors, such as news distribution, high-street retail, and travel-retail. The company grew its international presence by opening stores across airports, train stations, and hospitals worldwide. WH Smith has consistently adapted to changing consumer trends and embraced technology-driven advancements in retail. This has enabled the company to remain a market leader, offering a wide range of products and services to its customers.

WH Smith PLC is primarily present in the United Kingdom and has a significant presence in international travel locations. With over 1,500 stores, WH Smith operates in airports, railway stations, hospitals, motorway service areas, and shopping centers across the UK. The company also has a growing international presence with stores in key travel hubs like airports in Australia, Denmark, India, and Malaysia. In addition, WH Smith has partnered with local retailers to expand its presence in countries such as Qatar, Saudi Arabia, and the United Arab Emirates.

WH Smith PLC represents values of quality, customer satisfaction, and innovation in the retail industry. With a strong corporate philosophy, WH Smith aims to provide a diverse range of products and services to meet the evolving needs of its customers. The company strives to offer an exceptional shopping experience through outstanding customer service and continually adapting its offerings to changing market trends. WH Smith consistently upholds its reputation for delivering high-quality products and maintaining strong relationships with both customers and suppliers. The company's commitment to excellence and continuous improvement makes WH Smith PLC a trusted and respected name in the retail sector.

Analysts currently set an average price target of 712.98 GBP for the WH Smith stock (median: 688.50 GBP), implying +91.1 % versus the latest price. The consensus is based on 15 analyst ratings.

16 analysts currently rate the WH Smith stock: 9 recommend buying, 7 holding and 0 selling. For 2026, analysts expect WH Smith to generate revenue of 1.61 B GBP and earnings per share of 0.00 GBP.

Converted at the current exchange rate, the WH Smith share trades at 4.41 EUR (3.73 GBP).

The WH Smith share (SMWH.L) is listed on 5 stock exchanges, including: London (SMWH.L), Frankfurt (21Q.F), München (21Q.MU).

WH Smith PLC is a leading retailer in the books, stationery, and newspapers sector in the UK, with over 1,200 stores in airports, train stations, shopping centers, and on the High Street. The company offers a wide range of products such as books, newspapers, magazines, stationery, gifts, and sweets. In addition, the company also provides services such as photocopying, printing, and currency exchange. WH Smith operates four main business segments: High Street, Travel, Digital, and International. The High Street stores can be found on the High Street and in shopping centers, offering a wide range of products. The Travel stores are located in airports, train stations, and on motorways, offering products specifically tailored to travelers, such as snacks, drinks, and travel guides. The digital segment offers e-readers, e-books, and digital downloads, while the international business mainly consists of WH Smith stores in airports, catering to the needs of travelers. In recent years, WH Smith has primarily focused on its Travel business, as this segment plays an increasingly important role due to the growing number of travelers in the UK. The company has positioned itself well in the digital segment to benefit from the growing demand for e-books and e-readers. WH Smith has also focused on optimizing its store locations in recent years. The company has closed stores in poorly frequented areas and invested in the modernization and optimization of its existing stores to provide a better customer experience. WH Smith is a company with a strong revenue model. It offers a wide range of products and services tailored to different customer groups. A strong presence in high-traffic areas such as airports and train stations has helped the company achieve high sales. Additionally, the company has built its digital presence to capitalize on the growing demand for digital products and services. WH Smith is a company with a clear focus on expansion and growth. It has invested in recent years to strengthen its position in the Travel segment and benefit from the growing demand for digital products and services. The company continues to strive to optimize its revenue model and expand its presence in high-traffic areas to strengthen its position as one of the leading retailers in the UK.

The expected revenue of WH Smith is 1.61 B GBP. This figure is based on current financial data and reflects the company's business performance.

The expected profit of WH Smith is 491,489.98 GBP. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of WH Smith is currently 963.82. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the WH Smith stock.

The price-to-sales ratio (P/S) of WH Smith is currently 0.29. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the WH Smith stock.

The Eulerpool Quality Score for WH Smith is 1/10.

The ISIN of WH Smith is GB00B2PDGW16. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of WH Smith is A0NCXL. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of WH Smith is SMWH.L. The ticker symbol is used to trade WH Smith shares on the stock exchange.

Fair ValueTerminal
3.54 GBP
Over-/UndervaluationTerminal
Fairly valued
Industry
Specialty Retail
Number of shares
Employees
Revenue per Employee
108,442.15 GBP
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Currency
GBP
Initial public offering
Jan 2, 1986
ISIN
GB00B2PDGW16
Cusip
G8927V149
Sedol
B2PDGW1
Market capitalization
473.71 M GBPSmall Cap
52-Week Range
PEG
-0.02
P/E ratio
P/Ee 2026
963.82
P/Ee 2027
1,008.38
P/Ee 2028
9.04
P/Ee 2029
7.69
P/Ee 2030
6.54
P/S
P/Se
0.29
EV/EBIT
12.77
P/B Ratio
3.00
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
-9.37 %
Dividend
Dividend yield
9.09 %
Est. Dividend Yield
3.22 %
Payout Ratio
-29.90 %
Dividend growth Ø5Y
-7.33 %
Dividend payments per year
2
Dividend paid since
3 years
Dividend not reduced since
3 years
Dividend increased since
3 years
Dividend withholding tax
0.00 %
Last updated Oct 13, 2026, 2:09 PM

WH Smith Ticker

FRANKFURT · 21Q.FLONDON · SMWH.LLONDON STOCK EXCHANGE · SMWH.LMUNICH · 21Q.MUOTC · WHTPF

WH Smith FIGI

SMWHUSD:EO · BBG000LZRVT9SMWHUSD:E1 · BBG000LZT7B9SMWHUSD:XT · BBG000LZT7G4SMWHUSD:XW · BBG000LZT890SMWHUSD:EU · BBG000LZT9X1SMWH:LN · BBG000MLFFM4SMWHL:IX · BBG000Q3BS19SMWH:EO · BBG000TM54K3SMWH:XH · BBG000TM55W7SMWH:XC · BBG000TM55Z4SMWH:XF · BBG000TM5646SMWH:XE · BBG000TM56F4

All fundamentals and in-depth analysis of WH Smith

Our stock analysis for WH Smith stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of WH Smith. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.