Booking Holdings (BKNG) Stock Price

Booking Holdings Price

NASDAQ·CLOSED
157.63
​
Market closed

Over the last 19 years Booking Holdings grew revenue by 18.2% annually, reaching 26.92 B USD. Earnings per share have grown at 27.4% per year over the last 19 years. For Booking Holdings, the net margin of 20.1% is up versus 10.6% a few years ago. At today's price the dividend yield works out to roughly 0.97%. The payout ratio is around 23% of earnings. The consensus 12-month price target for Booking Holdings is 240.00 USD, about 52.3% above where the stock trades today. Of 47 analysts, 39 rate the stock a buy — an overall Buy consensus.

Booking Holdings stock price

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Booking Holdings business model & stock analysis

Booking Holdings Inc. is a multinational company that offers services in the travel and hospitality industry. The company was founded in 1997 by Scott Case and the Priceline Group and is headquartered in Norwalk, Connecticut. History Initially, the company focused on selling airline tickets, but later expanded its business model to offer accommodations and travel packages. In 2005, Priceline merged with Booking.com, further establishing its position as the world's leading online reservation company in the accommodations sector. Over the years, the company has acquired several smaller reservation services, including Kayak and Agoda, to provide a comprehensive range of travel and accommodation services. Business Model The company's business model consists of an online booking platform where customers can book accommodations, flights, rental cars, or vacation rentals. The company earns money through a commission it receives from the hotels and other providers on whose sites it refers customers. Products Booking Holdings operates various brands and companies that offer different products. The most well-known brand is Booking.com, which specializes in accommodation bookings and has a portfolio of over 28 million accommodations in more than 220 countries. Through Booking.com, customers can also book flights, rental cars, and other travel services. Another important brand is Kayak, a meta-search engine that helps users find cheap flights, hotels, and rental cars. Kayak searches various websites and offers customers the best price deals. Another brand operated by Booking Holdings is Agoda, which specializes in hotel bookings in Asia. Agoda offers an extensive list of hotels, rental cars, flights, and activities. Other brands owned by Booking Holdings include OpenTable, which provides an online reservation platform for restaurants, Priceline, which offers travel and accommodation services, Rentalcars.com, which provides a platform for booking rental cars, and KAYAK Corporate, which offers a booking platform for flights, hotels, and rented corporate vehicles to business travelers. Summary Overall, Booking Holdings Inc. is a leading company in the travel and hospitality industry and operates a wide range of online reservation services. The company provides its customers with an easy way to book flights, accommodations, and other travel services and earns money through a referral fee on the providers' sites. By acquiring various companies and brands, the company has been able to expand its portfolio and offer its customers a comprehensive range of accommodation, flight, and other travel services.

Frequently asked questions about Booking Holdings

The business model of Booking Holdings Inc involves operating various online travel and related services through its portfolio of brands such as Booking.com, Priceline, Agoda, Kayak, and OpenTable. Booking Holdings acts as an intermediary, connecting travelers with accommodation, transportation, rental cars, flights, and other travel services. With its extensive network and vast inventory, Booking Holdings offers customers a wide range of options and competitive prices. By leveraging technology and strategic partnerships, the company aims to simplify the booking process and enhance the overall travel experience. Booking Holdings Inc focuses on generating revenue through commissions and fees charged to its partners and customers.

Booking Holdings Inc is primarily active in the travel industry.

The main competitors of Booking Holdings Inc in the market are Expedia Group, Airbnb, TripAdvisor, and Ctrip.

Booking Holdings Inc, formerly known as the Priceline Group, is a leading global travel and online booking company. Founded in 1997, Booking Holdings offers a wide range of travel services, including hotel accommodations, flights, car rentals, and more. The company operates through various online platforms such as Booking.com, Kayak, Agoda, and OpenTable. Booking Holdings revolutionized the travel industry by providing convenient and user-friendly online platforms that allow customers to compare prices, read reviews, and make reservations. With a strong presence in over 220 countries and territories, Booking Holdings has become a trusted and preferred choice for millions of travelers worldwide.

Booking Holdings Inc, a leading online travel agency, has achieved several significant milestones. Firstly, the company's acquisition of the popular travel website, Booking.com, in 2005 propelled it to become one of the world's largest travel e-commerce companies. Additionally, Booking Holdings Inc expanded its global presence by acquiring other major brands like Priceline.com, Kayak, and Agoda. These strategic acquisitions have contributed to the company's continued growth and dominance in the online travel industry. Furthermore, Booking Holdings Inc has consistently been included in prestigious lists such as the Fortune 500 and Forbes Global 2000, illustrating its financial strength and market position.

Booking Holdings Inc is primarily present in various countries and regions across the world. The company operates globally and has a strong presence in popular travel destinations such as the United States, Europe, Asia, and Australia. It offers its services and platforms in numerous languages and currencies to cater to a vast international customer base. With its portfolio of brands including Booking.com, Priceline, Agoda, and more, Booking Holdings Inc facilitates online travel bookings for accommodations, flights, rental cars, and other travel-related services in numerous countries and regions, allowing travelers to access a wide range of options and experiences globally.

Booking Holdings Inc represents a values-driven corporate philosophy centered around providing exceptional customer experiences and innovative travel solutions. The company strives for transparency, trust, and integrity in its operations, ensuring that user satisfaction is at the core of its business. Booking Holdings Inc is committed to delivering a wide range of travel choices and personalized options, enabling customers to explore the world and make memorable journeys. Through their various brands, such as Booking.com, Priceline, and Agoda, the company promotes accessibility, diversity, and inclusivity in the travel industry, making travel more accessible and enjoyable for a global audience.

Analysts currently set an average price target of 238.68 USD for the Booking Holdings stock (median: 240.00 USD), implying +51.4 % versus the latest price. The consensus is based on 47 analyst ratings.

47 analysts currently rate the Booking Holdings stock: 39 recommend buying, 8 holding and 0 selling. For 2026, analysts expect Booking Holdings to generate revenue of 29.26 B USD and earnings per share of 10.46 USD.

Converted at the current exchange rate, the Booking Holdings share trades at 140.09 EUR (157.63 USD).

The Booking Holdings share (BKNG) is listed on 12 stock exchanges, including: NASDAQ (BKNG), London (0W2Y.L), SIX (Zürich) (BKNGUSD.SW), XETRA (PCE1.DE), Frankfurt (PCE1.F), München (PCE1.MU), Stuttgart (PCE1.SG), Düsseldorf (PCE1.DU).

Booking Holdings Inc is a multinational company headquartered in Norwalk, Connecticut, USA. It operates various online travel portals and offers its customers a wide range of products and services for their travel needs. The company's main business areas are Booking.com, Agoda, priceline.com, KAYAK, and OpenTable.

The expected revenue of Booking Holdings is 29.26 B USD. This figure is based on current financial data and reflects the company's business performance.

The expected profit of Booking Holdings is 8.53 B USD. The net profit reflects the company's profitability after deducting all expenses.

The price-to-earnings ratio (P/E) of Booking Holdings is currently 15.07. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Booking Holdings stock.

The price-to-sales ratio (P/S) of Booking Holdings is currently 4.40. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Booking Holdings stock.

The Eulerpool Quality Score for Booking Holdings is 7/10.

The ISIN of Booking Holdings is US09857L1089. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.

The WKN of Booking Holdings is A2JEXP. The WKN (Wertpapierkennnummer) is a six-digit German security identification number.

The ticker of Booking Holdings is BKNG. The ticker symbol is used to trade Booking Holdings shares on the stock exchange.

Fair ValueTerminal
141.87 USD
Over-/UndervaluationTerminal
Fairly valued
Industry
Marketing Retail
Number of shares
Employees
Revenue per Employee
1.11 M USD
Revenue growth Ø5 years
EBIT growth Ø5 years
Net Income growth Ø5 years
Currency
USD
Initial public offering
Mar 29, 1999
ISIN
US09857L1089
Cusip
09857L108
Sedol
BDRXDB4
Market capitalization
128.62 B USDLarge Cap
52-Week Range
PEG
1.76
P/E ratio
P/Ee 2026
15.07
P/Ee 2027
12.75
P/Ee 2028
11.01
P/Ee 2029
9.17
P/Ee 2030
7.99
P/S
P/Se
4.40
EV/EBIT
12.17
P/B Ratio
46.23
ROE (Return on Equity)
ROA (Return on Assets)
ROCE (Return on Capital Employed)
ROIC (Return on Invested Capital)
41.05 %
Dividend
Dividend yield
0.97 %
Est. Dividend Yield
1.07 %
Payout Ratio
23.19 %
Dividend growth Ø5Y
—
Dividend payments per year
4
Dividend paid since
2 years
Dividend not reduced since
2 years
Dividend increased since
2 years
Dividend withholding tax
30.00 %
Last updated Oct 7, 2026, 6:17 PM
Booking Holdings Presentations

Booking Holdings Ticker

BERLIN · PCE1.BEDÜSSELDORF · PCE1.DUFRANKFURT · PCE1.FHAMBURG · PCE1.HMLONDON · 0W2Y.LMILAN · 1BKNG.MIMUNICH · PCE1.MUNASDAQ · BKNGSIX · BKNGUSD.SWSTUTTGART · PCE1.SGVIENNA · BOOK.VIXETRA · PCE1.DE

Booking Holdings FIGI

BKNG:US · BBG000BLBVN4BKNG:UA · BBG000BLBWB5BKNG:UC · BBG000BLBWL4BKNG:UN · BBG000BLBY21BKNG:UP · BBG000BLBZ37BKNG:UB · BBG000BLBZR1BKNG:UM · BBG000BLC042BKNG:UX · BBG000BLC0J6BKNG:UD · BBG000BLC3D6BKNG:UW · BBG000BLC4L5BKNG:UF · BBG000BLC4V4BKNG:VY · BBG000BLC550

All fundamentals and in-depth analysis of Booking Holdings

Our stock analysis for Booking Holdings stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Booking Holdings. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.