Pureprofile (PPL.AX) Stock Price
Pureprofile Price
Revenue has compounded at 10.6% per year over the past 13 years to 57.18 M AUD. Earnings per share have declined at 13.3% per year over the last 12 years. Pureprofile's net margin stands at 2.7%, down from 9.4% several years earlier. Analysts set a median price target of 0.08 AUD, implying 172.0% above the current price. Of 5 analysts, 4 rate the stock a buy — an overall Buy consensus. The stock trades about 15% above its 52-week low.
Pureprofile stock price
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Stock Price
ⓘHow to Read This Chart
This chart tracks the historical stock price of Pureprofile over time. You can switch between daily, weekly, and monthly views and select custom time ranges — from a single day to the full available history. Use the toggle to view price changes in absolute currency terms or as a percentage change relative to the starting date.
Total Return vs. Price Return
The "Total Return" toggle includes reinvested dividends on top of the pure price movement. This is critical because dividends can account for a significant portion of long-term returns. Historically, roughly 40 % of the S&P 500's total return has come from dividends. Always compare total return when evaluating a stock's real performance against a benchmark.
Intraday Price Data
When viewing a one-day time frame, the chart displays real-time intraday price movements. This is useful for observing how Pureprofile stock reacts to market openings, earnings releases, or breaking news throughout the trading session.
What to Look For
Look for long-term trends (sustained upward or downward movements over months and years), support and resistance levels (price zones where the stock repeatedly bounces or reverses), and volatility (how much the price fluctuates day to day). Comparing Pureprofile's price chart to a market index like the S&P 500 can reveal whether the stock is outperforming or underperforming the broader market.
| Date | Pureprofile Price |
|---|---|
| 9/2/2026 | 0.03 AUD |
| 9/1/2026 | 0.03 AUD |
| 8/31/2026 | 0.03 AUD |
| 8/28/2026 | 0.03 AUD |
| 8/27/2026 | 0.03 AUD |
| 8/26/2026 | 0.03 AUD |
| 8/25/2026 | 0.03 AUD |
| 8/24/2026 | 0.03 AUD |
| 8/21/2026 | 0.03 AUD |
| 8/20/2026 | 0.03 AUD |
| 8/19/2026 | 0.03 AUD |
| 8/18/2026 | 0.03 AUD |
| 8/17/2026 | 0.03 AUD |
| 8/14/2026 | 0.03 AUD |
| 8/13/2026 | 0.03 AUD |
| 8/12/2026 | 0.03 AUD |
| 8/11/2026 | 0.03 AUD |
| 8/10/2026 | 0.03 AUD |
| 8/7/2026 | 0.03 AUD |
| 8/6/2026 | 0.03 AUD |
| 8/5/2026 | 0.03 AUD |
| 8/4/2026 | 0.04 AUD |
| 8/3/2026 | 0.04 AUD |
| 7/31/2026 | 0.04 AUD |
| 7/30/2026 | 0.04 AUD |
| 7/29/2026 | 0.03 AUD |
| 7/28/2026 | 0.03 AUD |
| 7/27/2026 | 0.04 AUD |
| 7/24/2026 | 0.03 AUD |
| 7/23/2026 | 0.03 AUD |
Pureprofile Revenue, EBIT, Net Income
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Pureprofile Income Statement, Balance Sheet, Cash Flow Statement
| REVENUEM AUD |
|---|
| REVENUE GROWTH% |
| GROSS MARGIN% |
| GROSS INCOMEM AUD |
| EBITM AUD |
| EBIT MARGIN% |
| NET INCOMEM AUD |
| NET INCOME GROWTH% |
| SHARESB |
| 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026e | 2027e |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 15.00 | 16.00 | 8.00 | 9.00 | 27.00 | 52.00 | 25.00 | 26.00 | 24.00 | 30.00 | 35.00 | 43.00 | 48.00 | 57.00 | 66.00 | 73.00 |
| – | 6.67 | -50.00 | 12.50 | 200.00 | 92.59 | -51.92 | 4.00 | -7.69 | 25.00 | 16.67 | 22.86 | 11.63 | 18.75 | 15.79 | 10.61 |
| 46.67 | 50.00 | 62.50 | 66.67 | 51.85 | 48.08 | 56.00 | 57.69 | 54.17 | 53.33 | 51.43 | 53.49 | 54.17 | 54.39 | 54.39 | 54.39 |
| 7.00 | 8.00 | 5.00 | 6.00 | 14.00 | 25.00 | 14.00 | 15.00 | 13.00 | 16.00 | 18.00 | 23.00 | 26.00 | 31.00 | 35.89 | 39.70 |
| – | – | – | -1.00 | -2.00 | – | -5.00 | -4.00 | -3.00 | -2.00 | -2.00 | – | – | 1.00 | 1.00 | 2.00 |
| – | – | – | -11.11 | -7.41 | – | -20.00 | -15.38 | -12.50 | -6.67 | -5.71 | – | – | 1.75 | 1.52 | 2.74 |
| – | – | – | -1.00 | -2.00 | -1.00 | -25.00 | -14.00 | -9.00 | 2.00 | -2.00 | -2.00 | – | 1.00 | 3.00 | 3.00 |
| – | – | – | – | 100.00 | -50.00 | 2,400.00 | -44.00 | -35.71 | -122.22 | -200.00 | – | – | – | 200.00 | – |
| 0.06 | 0.06 | 0.06 | 0.06 | 0.08 | 0.13 | 0.16 | 0.16 | 0.16 | 0.67 | 1.09 | 1.12 | 1.21 | 1.23 | 1.23 | 1.23 |
Details
Income Statement Key Figures
ⓘRevenue and Revenue Growth
Revenue is the starting point of every income statement — it measures the total sales Pureprofile generates from its core business. Revenue growth (expressed as year-over-year percentage change) is one of the most important indicators of business momentum. Sustained growth above 10 % annually is generally considered strong, while declining revenue is a serious warning sign that demands investigation.
Gross Margin
Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue. It reveals what percentage of each dollar of revenue Pureprofile retains after direct production costs. High gross margins (above 50 %) are typical of asset-light businesses like software and brands, while capital-intensive industries like manufacturing often operate below 30 %. Compare Pureprofile's gross margin to industry peers and track it over time to spot improving or deteriorating pricing power.
EBIT and EBIT Margin
EBIT measures operating profit — what remains after subtracting all operating expenses (including R&D, sales, and administrative costs) from gross profit. The EBIT margin shows this as a percentage of revenue. Because it excludes interest and taxes, EBIT allows fair comparisons between companies with different debt levels and tax jurisdictions. A rising EBIT margin indicates improving operational efficiency.
Net Income and Earnings Per Share (EPS)
Net income is the company's final profit after all expenses, interest, and taxes. Dividing net income by the number of shares outstanding gives you EPS — the single most influential metric in stock valuation. Consistent EPS growth is the primary driver of long-term stock price appreciation. Always check whether EPS growth comes from genuine profit improvement or from share buybacks reducing the share count.
Shares Outstanding
The total number of shares Pureprofile has issued. A declining share count (through buybacks) boosts EPS and signals management confidence. A rising share count (through stock issuance) dilutes existing shareholders. Always monitor this number alongside EPS to get the full picture of per-share value creation.
Analyst Estimates
The projected figures represent consensus estimates from professional analysts. Compare these forecasts against Pureprofile's historical growth rates to assess whether expectations are realistic. A company that consistently beats consensus estimates tends to see its stock price rewarded over time, while repeated misses erode investor confidence.
Pureprofile stock margins
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Pureprofile Stock Revenue, EBIT, Earnings per Share
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Pureprofile business model & stock analysis
Pureprofile SWOT Analysis
Strengths
Pureprofile Ltd possesses several strengths that contribute to its success in the market. These include:
- Established brand reputation, recognized for delivering high-quality products and services.
- Diversified product portfolio, offering a range of innovative solutions.
- Strong customer relationships and a loyal client base.
- Experienced and talented team of professionals, driving innovation and growth.
- Efficient operational processes and cost-effective strategies.
Weaknesses
Despite its strengths, Pureprofile Ltd also faces certain weaknesses that may hinder its performance. These include:
- Relatively small market share compared to larger competitors.
- Limited geographical presence, potentially restricting growth opportunities.
- Dependency on key clients, risking revenue fluctuations.
- Need for continuous investment in technological advancements to remain competitive.
- Challenges in maintaining profitability during economic downturns.
Opportunities
Pureprofile Ltd can capitalize on the following opportunities to enhance its market position:
- Increasing demand for data analytics and personalized marketing services.
- Emerging markets and untapped customer segments with great growth potential.
- Advancements in technology, such as AI and machine learning, creating new business avenues.
- Strategic partnerships and collaborations for expanding reach and diversifying offerings.
- Expansion into global markets to mitigate risks associated with a single market.
Threats
Pureprofile Ltd should also be aware of the following threats that could impact its business:
- Intense competition from both established players and new entrants in the market.
- Changing regulatory landscape and privacy concerns affecting data collection and usage.
- Macroeconomic factors, such as recessions or economic instability, impacting consumer spending.
- Rapid technological advancements and evolving customer preferences, requiring continuous adaptation.
- Potential cybersecurity breaches, compromising data integrity and damaging customer trust.
Pureprofile Eulerpool Fair Value
Details
Fair Value Estimate
ⓘWhat Is Fair Value?
Fair value is an estimate of what a stock is truly "worth" based on its financial fundamentals, independent of the current market price. If the calculated fair value is above the current share price, the stock may be undervalued — and vice versa. This chart shows three different fair value approaches so you can cross-check them against each other.
Earnings-Based Fair Value
Calculated by multiplying the current earnings per share (EPS) by the average historical P/E ratio over a selected multi-year period. The smoothing over several years filters out temporary spikes or dips. If this fair value exceeds the market price, it suggests the stock is cheap relative to its earning power.
Example: Fair Value (Earnings) 2022 = EPS 2022 × Average P/E 2019–2021
Revenue-Based Fair Value
Derived by multiplying revenue per share by the average historical price-to-sales ratio. This method is particularly useful for companies with volatile or temporarily depressed earnings, as revenue tends to be more stable than profits. It answers: "At what price has the market historically valued each dollar of this company's sales?"
Example: Fair Value (Revenue) 2022 = Revenue per Share 2022 × Average P/S 2019–2021
Dividend-Based Fair Value
Calculated by dividing the dividend per share by the average historical dividend yield. This approach is most relevant for mature, consistently dividend-paying companies. If the resulting fair value is higher than the current price, it implies the stock offers a better yield than its historical average.
Example: Fair Value (Dividend) 2022 = Dividend per Share 2022 ÷ Average Yield 2019–2021
How to Use This Chart
When all three fair value lines converge above the current price, it strengthens the case that the stock is undervalued. When they diverge, investigate why — it may indicate a structural shift in margins, payout policy, or growth rate. The forward estimates on the right extend the analysis using projected fundamentals, helping you assess whether the current price already reflects future growth expectations.
Pureprofile historical P/E ratio, EBIT multiple, and P/S ratio
Pureprofile annual returns
Details
Annual Return
ⓘWhat This Chart Shows
This chart breaks down 's total annual return into two components: price return (gains or losses from stock price movement) and dividend return (income received from dividend payments). Together, they represent the total return an investor would have earned in each calendar year.
Price Return
Price return measures the percentage change in 's stock price from January 1st to December 31st of each year. Positive bars indicate the stock appreciated; negative bars show a decline. This is the component most investors focus on, but it tells only part of the story — especially for dividend-paying stocks.
Dividend Return
Dividend return represents the income generated from dividends paid during the year, expressed as a percentage of the starting stock price. While it may seem small in any single year (typically 1–4 % for established companies), dividends compound significantly over decades and have historically contributed roughly 40 % of total stock market returns.
What to Look For
Examine how many years showed positive vs. negative returns to gauge consistency. A stock with mostly positive years and small drawdowns suggests lower risk. Also compare 's annual returns to a benchmark index — consistently outperforming the market is a hallmark of a strong investment. Pay attention to the worst years: understanding downside risk is just as important as chasing upside potential.
Pureprofile shares outstanding
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Current Pureprofile forecasts and price targets in September 2026
Analyst Price Targets 2026Pureprofile Earnings Estimates & Surprises
| Date | EPS estimate | EPS Actual | Revenue Estimate | Price reaction | Quarterly report |
|---|---|---|---|---|---|
| 2/26/2024 | 0.00AUD | - | 23.94 MAUD | - | 2024 Q2 |
| 8/27/2023 | 0.00AUD | - | 25.48 MAUD | - | 2023 Q4 |
| 2/22/2023 | -AUD | - | 23.24 MAUD | - | 2023 Q2 |
| 8/30/2022 | 0.08AUD | - | 21.62 MAUD | - | 2022 Q4 |
| 8/26/2021 | -AUD | - | 15.83 MAUD | - | 2021 Q4 |
| 2/26/2021 | -0.22AUD | - | 12.89 MAUD | - | 2021 Q2 |
Pureprofile shareholder structure
| % | Name |
|---|---|
18.49399% | |
6.49091% |
Pureprofile Beneficial Ownership Filings (SEC 13D/G)
Pureprofile Executives and Management Board
7 members · 29 % women
Mr. Martin Filz
Chief Executive Officer, Managing Director, Executive Director · since 2020
1.42 M AUD
Management
Mrs. Melinda Sheppard
Chief Operating Officer
Mr. Lee Tamplin
Company Secretary
Board of Directors
Mr. Michael Anderson
Non-Executive Chairman of the Board
Mr. Mark Heeley
Non-Executive Director
Ms. Elizabeth Smith
Non-Executive Director
Mr. Adrian Gonzalez
Independent Director
Pureprofile Supply Chain
Pureprofile Supply Chain
Correlation: how closely stock prices move together
| # | Name | Trend | |||
|---|---|---|---|---|---|
| 1 | Brightcom Group | -0.09 | 0.72 | — |
Frequently asked questions about Pureprofile
Pureprofile Ltd is a leading data marketing and insights company. Its business model revolves around collecting and analyzing consumer data to provide targeted advertising campaigns for brands and advertisers. Pureprofile operates an online platform where users voluntarily share their personal information, interests, and preferences in exchange for personalized offers, surveys, and rewards. The company then leverages this valuable consumer data to deliver engaging content and relevant advertisements to its network of clients. Pureprofile's business model relies on effectively utilizing user-generated data to benefit both consumers and businesses by creating more meaningful and personalized marketing experiences.
Pureprofile Ltd is primarily active in the market research industry.
The main competitors of Pureprofile Ltd in the market include companies such as Toluna, GreenBook, and Lucid.
Pureprofile Ltd is an Australian-based global data and insights company that was founded in 2000. With expertise in data-driven marketing, Pureprofile leverages technology to help businesses understand their customers better. Over the years, Pureprofile has developed a strong presence in the market research industry, offering a platform for consumers to create and manage their profiles, while providing businesses with valuable consumer insights. Pureprofile's innovative solutions empower companies to make informed decisions, enhance customer engagement, and drive marketing effectiveness. With a robust history of delivering data-driven solutions and a strong focus on customer-centricity, Pureprofile is at the forefront of the data intelligence landscape.
Pureprofile Ltd has achieved several significant milestones throughout its history. The company has successfully established itself as a leader in the market research industry, with a strong focus on harnessing customer data to deliver meaningful insights. In recent years, Pureprofile has expanded its global presence, establishing offices in key markets such as Australia, the United Kingdom, and the United States. The company has also demonstrated consistent revenue growth and has formed strategic partnerships with renowned brands. Furthermore, Pureprofile's innovative technologies and platforms have garnered recognition, earning prestigious industry awards. These achievements reflect the company's commitment to driving industry innovation and delivering valuable solutions to its clients.
Pureprofile Ltd is primarily present in Australia and New Zealand.
Pureprofile Ltd represents a set of core values and a corporate philosophy that guide its operations. The company upholds transparency, innovation, and trust as key values, as it strives to create a positive impact on consumers' lives. Pureprofile is committed to delivering quality and personalized solutions, enabling individuals to gain control over their personal data while providing valuable insights to businesses. The company's holistic approach to data collection and marketing research reflects its dedication to ethical practices and maintaining user privacy. Pureprofile's corporate philosophy revolves around empowering individuals and delivering superior value to its clients through data-driven strategies.
Analysts currently set an average price target of 0.08 AUD for the Pureprofile stock (median: 0.08 AUD), implying +163.2 % versus the latest price. The consensus is based on 5 analyst ratings.
5 analysts currently rate the Pureprofile stock: 4 recommend buying, 1 holding and 0 selling. For 2026, analysts expect Pureprofile to generate revenue of 66.00 M AUD and earnings per share of 0.00 AUD.
Converted at the current exchange rate, the Pureprofile share trades at 0.02 EUR (0.03 AUD).
Pureprofile Ltd is a company that offers its customers personalization and data analysis solutions. The company utilizes a proprietary technology platform that allows customers to collect, analyze, and utilize consumer data to create personalized advertising messages and campaigns. The business model of Pureprofile consists of various divisions, including offering data analysis and personalization services to businesses. The company also collaborates with market research institutes to gain insights into consumer behavior and make these insights usable for businesses. Customers of Pureprofile can better understand their target audiences by analyzing their interests, opinions, and preferences. With these insights, they can create personalized marketing campaigns that align with the needs and desires of consumers. Pureprofile offers various products to its customers, including the Pureprofile platform, which enables companies to collect and analyze consumer data faster and more effectively. The platform provides a simple and user-friendly process for consumers to share their data and qualify for personalized offers. Another product from Pureprofile is PURE.Insights, an integrated analysis platform for market research services. With PURE.Insights, customers can examine consumer data to identify trends and patterns in consumer behavior. The platform also allows customers to create personalized research projects and conduct surveys. PURE.Profiles is another product from Pureprofile that enables companies to create detailed profiles of consumers. These profiles include information such as demographic data, interests, and purchasing behavior, which can be utilized for personalized marketing campaigns. Pureprofile also offers ad targeting solutions, which allow customers to place advertisements based on demographic data, interests, and purchasing behavior of consumers. The company utilizes programmatic technology that enables customers to reach their target audiences and effectively manage their advertising expenses. Overall, Pureprofile offers its customers a range of products and services that enable them to better understand consumer behavior and create personalized marketing campaigns. The company utilizes a proprietary technology platform to collect and analyze consumer data, providing valuable insights and insights to its customers.
The expected revenue of Pureprofile is 66.00 M AUD. This figure is based on current financial data and reflects the company's business performance.
The expected profit of Pureprofile is 3.58 M AUD. The net profit reflects the company's profitability after deducting all expenses.
The price-to-earnings ratio (P/E) of Pureprofile is currently 10.34. The P/E ratio compares the current share price to the earnings per share and helps investors assess the valuation of the Pureprofile stock.
The price-to-sales ratio (P/S) of Pureprofile is currently 0.56. The P/S ratio compares the market capitalization to the annual revenue and serves as a valuation metric for the Pureprofile stock.
The Eulerpool Quality Score for Pureprofile is 6/10.
The ISIN of Pureprofile is AU000000PPL6. The ISIN (International Securities Identification Number) is a globally unique identifier for securities.
The ticker of Pureprofile is PPL.AX. The ticker symbol is used to trade Pureprofile shares on the stock exchange.
Pureprofile paid dividends every year for the past 0 years.
Pureprofile is assigned to the 'Communication' sector.
The dividends of Pureprofile are distributed in AUD.
Pureprofile stock
Pureprofile Peer Group
Pureprofile FIGI
All fundamentals and in-depth analysis of Pureprofile
Our stock analysis for Pureprofile stock includes important financial indicators such as revenue, profit, P/E ratio, P/S ratio, EBIT, as well as information on dividends. We also assess aspects such as stocks, market capitalization, debt, equity, and liabilities of Pureprofile. If you are looking for more detailed information on these topics, we offer comprehensive analyses on our subpages.