Bon-Ton Stores Inc is a leading retail company in the USA, operating over 260 department stores in 23 states. The company offers a wide range of goods and services for the whole family, including clothing, shoes, jewelry, handbags, cosmetics, furniture, and bedding.
The company operates various divisions, including Carson's, Younkers, Bon-Ton, Bergner's, Boston Store, and Herberger's. Each division has its own range of products and target audience. Some brands sold by Bon-Ton Stores Inc include Calvin Klein, Ralph Lauren, Tommy Hilfiger, Levi's, and Nike.
Bon-Ton Stores Inc's department stores have various departments, including children's, men's, women's, shoe, jewelry, and cosmetics departments. The stores also offer a variety of services such as fashion consultations, alterations, gift wrapping, and credit card services.
Bon-Ton Stores Inc also has an e-commerce shop where customers can shop online. The website offers an easy-to-use ordering process and a wide range of products offered by the department store divisions. Customers can choose to have their orders delivered to a store or directly to their homes.
To support the business, Bon-Ton Stores Inc also operates its own credit card that can be used in-store and online. Customers can collect special offers, discounts, and rewards when they shop with their Bon-Ton credit card.
The main target audience of Bon-Ton Stores Inc is women and men aged 25 to 54 who value fashion and quality while also considering price offers. Additionally, Bon-Ton Stores Inc also appeals to families looking for a variety of products and services under one roof.
Overall, Bon-Ton Stores Inc offers a wide range of products and services catering to a variety of customers. The company has successfully built different divisions targeting different customer segments. With its department stores and e-commerce shop, Bon-Ton Stores Inc is able to serve customers in search of fashion and quality. Bon-Ton Stores Inc's credit card allows customers to collect special offers, discounts, and rewards when shopping at Bon-Ton.