The Malee Group PCL is a leading manufacturer of fruit juices, fruit purees, and canned products in Thailand. The company was founded in 1976 and is headquartered in Bangkok.
The business model of Malee Group PCL is based on the production and distribution of high-quality and natural fruit juices and canned products. The company operates in various segments, including fruit juices, fruit purees, canned products, and snacks.
The fruit juice segment of Malee Group PCL includes various well-known brands such as Malee, Malee 100%, Malee Mix, Malee Live, and Malee V Fresh. The company produces a variety of fruit juices, including pineapple juice, mango juice, orange juice, guava juice, mixed fruit, and more. Malee Group PCL ensures that all of their products are of the highest quality and are made from natural fruits.
The fruit puree segment of Malee Group PCL offers a variety of natural fruit purees, including mango, guava, papaya, pineapple, passion fruit, and more. The company uses the latest technologies to ensure that their products are of high quality and taste.
The canned products segment of Malee Group PCL includes a wide range of canned products such as fruits in syrup, canned vegetables, and even dairy products like condensed milk and milk powder. Malee Group PCL's canned products are manufactured to the highest standards to guarantee the safety and quality of the products.
The snack segment of Malee Group PCL offers a wide range of snacks such as cereal bars, fruit bars, freeze-dried fruits, and more. The focus is on providing healthy snacks made from natural ingredients.
Malee Group PCL has also established a joint venture with two leading European companies to operate the organic segment of the business. The joint venture produces organic fruit juices, organic fruit purees, and organic coconut milk products.
The business model of Malee Group PCL is based on a strict control system to ensure that all products are of the highest quality. The company operates its own fruit plantations and sources fruits from other trusted suppliers. Malee Group PCL also employs modern technologies such as HPP (High-Pressure Processing) to maintain the quality of the products.
The company also places great importance on environmental protection and is committed to sustainable production and the preservation of natural resources. Malee Group PCL has established its own sustainability department to ensure that its products are environmentally friendly.
Overall, the business model of Malee Group PCL is focused on the production and distribution of high-quality and natural fruit juices, fruit purees, canned products, and snacks. The company aims to deliver products of the highest quality and provide its customers with a healthy diet based on natural and environmentally friendly ingredients.