Probi AB is a Swedish company specializing in the development and marketing of probiotics. The company was founded in 1991 and is headquartered in Lund, Sweden. Probi AB is a pioneer in the field of probiotics and has achieved a leading position in recent years. The company utilizes its expertise in microbiology, clinical research, production, and distribution to bring innovative products to the market. Probi AB's business model focuses on the production and marketing of probiotics, which are live microorganisms that can have a positive effect on health when consumed in sufficient quantities. The company offers a wide range of probiotic products, including those for immune system strengthening, digestion, skin health, and overall health and well-being. Key areas of Probi AB's product range include the development, manufacturing, and marketing of probiotic products for various target groups. This includes dietary supplements, foods and beverages with probiotic ingredients, as well as probiotic bacterial strains for use in medications and cosmetic products. A significant area of Probi AB's product range is the development of probiotic dietary supplements, which contain a high concentration of probiotic bacterial strains that can be specifically used to address certain health issues. These dietary supplements are marketed under various brands and are available in different forms, including capsules, tablets, and powders. Probi AB also offers probiotic foods and beverages that are available in supermarkets and drugstores. These products typically contain a lower concentration of probiotic bacteria and are intended for general use. Examples include yogurts, dairy products, fruit juices, and cereal bars. In addition to probiotic foods and dietary supplements, Probi AB also provides probiotic bacterial strains for medical use. These strains are used in the development of medications that can be used to treat various conditions, including gastrointestinal problems, skin disorders, and infections. In conclusion, Probi AB's business model is based on the development and marketing of probiotics. The company offers a comprehensive range of probiotic products suitable for different target groups. Probi AB is a leading provider of probiotics and utilizes its expertise to bring innovative products to the market and promote awareness of the benefits of probiotics.