New World Department Store China Ltd is one of the leading retail chains in China. It was founded in 1993 and currently operates over 40 stores in 22 cities in China. NWDS operates three different types of stores: department stores, shopping malls, and boutiques.
The main business of NWDS is the operation of department stores. These stores offer a wide range of products, including clothing, shoes, accessories, cosmetics, household goods, electronics, and groceries. These department stores are typically large and have multiple floors, often with tasteful interiors that provide a high-quality shopping experience. NWDS specializes in the Chinese market and knows exactly the needs of its customers and the products they require.
In addition to department stores, NWDS also operates shopping malls. These are usually located in neighborhoods and offer various boutiques and shops that allow customers to have a personalized shopping experience. The shopping malls are often themed, such as fashion, beauty, or technology. Shopping malls also often feature pop-up shops and events.
NWDS also operates boutiques under the name "Bisou Bisou." These boutiques offer an exclusive selection of clothing, jewelry, and accessories for women. The products are typically from well-known brands and exclusively chosen for NWDS. The boutiques are often integrated into the shopping malls or department stores.
NWDS also offers online shopping to its customers. Through its website, customers can purchase products and have them delivered directly to their door. The website is tailored to Chinese customers and provides a user-friendly experience.
NWDS has built a strong network of suppliers and partners to ensure that it can always offer the latest and best products on the market. The company also has its own brand called "New World," which is sold in its stores. The brand includes a wide range of products, including clothing, shoes, bags, cosmetics, and more.
The business model of NWDS is based on offering a wide range of products to its customers at affordable prices. The company is successful because it knows the needs of its customers and specializes in the Chinese market. By operating department stores, shopping malls, boutiques, and an online shop, NWDS provides its customers with a diverse shopping experience and guarantees high customer satisfaction.