Serko Ltd is a company that specializes in the development and distribution of business travel management software. Founded in 2007 in Australia, the company is headquartered in New Zealand and has offices in Australia, North America, and the United Kingdom.
The business model of Serko is based on providing comprehensive technology solutions for the business travel sector. The company offers a range of products and services for various areas, including travel and expense management, booking and invoicing of travel, as well as compliance and risk management for companies. Serko's main product is the 'Zeno Travel and Expense' platform, which has been specialized for the requirements of businesses.
Serko's technology platform connects all major travel providers, including airlines, hotels, car rentals, and business travel agencies, in a single system. By integrating partner systems, it makes it easier for customers to plan and book travel and business trips, as well as process expenses. Thanks to the use of artificial intelligence and machine learning, Serko's technology is able to create customized travel offers for businesses based on previous travel experiences and individual requirements.
Another important aspect of Serko's offering is risk management for business travel. The company provides solutions to help companies minimize risks and ensure the safety and protection of travelers. The 'Serko Risk Management' solution provides real-time information about global events and develops alerts for hazards that may affect travel. This allows companies to protect their employees and fulfill compliance requirements.
Serko also has a wide range of business partners and customers, including travel management companies, business travel agencies, and large corporations. Serko's customers include companies in various industries, including government agencies, financial services providers, healthcare, and technology companies. The company serves customers around the world and is also growing in new markets such as Asia and Europe.
Overall, Serko has a strong business model based on the growing demand for technology solutions for business travel management. The company has focused on providing a comprehensive solution that covers all aspects of business travel management and benefits customers through the combination of partner systems, machine learning, and artificial intelligence. Through continuous innovation and improvement of its products, as well as expansion into new markets, Serko is able to continue its growth and meet the needs of its customers worldwide.