The Boohoo Group PLC is one of the largest online fashion companies in Europe, offering products for women, men, and children. It was founded in 2006 by Mahmud Kamani and Carol Kane and is headquartered in Manchester, UK. The company operates various brands including Boohoo, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, and Coast. Boohoo is known for its affordable prices and trendy designs targeting young, fashion-conscious audiences. PrettyLittleThing specializes in party dresses, high heels, and jewelry, targeting young women aged 16 to 25. Nasty Gal offers vintage-inspired clothing and own designs, targeting women aged 18 to 30. MissPap targets young women with a sporty style, while Karen Millen and Coast offer their products specifically for women interested in chic and classic fashion. Boohoo Group PLC operates a purely digital business model, meaning it sells its products exclusively online. The company emphasizes high inventory availability and fast delivery times to increase customer satisfaction. It also offers free returns to improve the shopping experience for customers. Boohoo Group PLC also relies heavily on social media presence and influencer marketing to increase the awareness of its brands. The company collaborates with influencers to promote products and enhance their social media presence. This ensures that customers are aware of the latest trends and helps build brand loyalty. Boohoo Group PLC has also implemented a sustainable supply chain, ensuring that production is done in an environmentally friendly manner. The company uses recycled materials and ensures fair working conditions for the workers responsible for manufacturing the products. Since its founding in 2006, Boohoo Group PLC has experienced significant growth and is expanding its presence worldwide. The company is currently present in over 100 countries and has multiple distribution centers and branches in the UK, Europe, North America, and Australia. In summary, Boohoo Group PLC is a leading online fashion company offering a wide range of products for women, men, and children. The company operates various brands targeting different customer groups. Its purely digital business model and influencer marketing are key factors in its success. The implementation of a sustainable supply chain is another important element of the company that could gain importance in the future.