The Mr. Spex SE is a company that operates in the online trade of glasses, contact lenses, sunglasses, and accessories. The business model is based on the combination of technology and expertise in optometry to provide customers with an optimized shopping experience focused on quality, personalization, and user-friendliness.
The company is divided into different business areas. One of the main areas is the sale of glasses, ranging from prescription glasses to sunglasses. The company offers a wide range of brands such as Ray-Ban, Hugo Boss, Oakley, as well as its own brands like Scout or Aspect. Glasses can be purchased through the online shop or one of the many partner opticians in Europe. Partner opticians provide customers with on-site advice and ensure that the glasses are perfectly tailored to their needs.
Mr. Spex also offers contact lenses and care products to its customers. The company has a wide range of contact lenses from well-known brands such as Acuvue, Dailies, and Biofinity. Customers can choose from different types such as daily, 14-day, monthly, yearly, or toric lenses. The company also offers contact lens fittings, allowing customers to try the right lens for the first time.
Another business area is the sale of sunglasses. The company offers a wide selection of sunglasses from well-known brands as well as its own brand XLC. Sunglasses can be ordered with either conventional lenses or prescription lenses. As the protection of the eyes against the sun is very important, Mr. Spex also offers a range of polarized and UV-protected lenses.
Overall, Mr. Spex's business model is based on excellent technology and optometry. The company invests in innovative technology and digitization to provide customers with an optimal shopping experience and to have a sustainable impact on the e-commerce market. Mr. Spex's online shop is available in Germany, Austria, Switzerland, France, Spain, and the Netherlands.
By implementing optometry expertise, Mr. Spex provides its customers with comprehensive service. The shopping advice is entirely online, and the option of free returns ensures that customer satisfaction is always the focus. It is no coincidence that Mr. Spex has been rated "very good" by the Stiftung Warentest twice in a row.
Compared to traditional competitors, Mr. Spex operates a customer-oriented business model. Customers have a wide selection of glasses, contact lenses, and accessories tailored to their needs, and they benefit from the option of having the glasses adjusted on-site.
In summary, the successful business model can be reduced to the following four points:
1. Extensive selection and affordable products.
2. State-of-the-art technology, such as the visual try-on function and eye measurement at partner opticians.
3. Competent optometry expertise and high customer orientation.
4. Establishment of market partnerships and growth in new markets.
The business model of Mr. Spex is thus a prime example of successful digitization and optometry expertise that is perfectly tailored to customer satisfaction and needs.
