Crumbs Bake Shop Inc. is a US chain of bakery stores that was founded in 2003. The company specializes in producing and selling gourmet cupcakes and other sweet baked goods. Since its establishment, Crumbs has quickly established itself as one of the leading brands for baked goods in the US and has expanded its sales through various distribution channels.
The company has expanded its local presence by opening branches in shopping malls, pedestrian zones, and train stations in various cities across the US. In 2008, Crumbs opened its first branch in New York City, which served as the starting point for a nationwide expansion. In addition to the branches in New York City, there were already 16 other Crumbs branches in coastal cities such as Los Angeles and San Francisco by early 2010.
Crumbs offers one of the widest ranges of cupcake flavors on the market. Top-selling flavors include "Red Velvet" and "Peanut Butter Cup," as well as seasonal flavors like "Pumpkin Spice" and "Cranberry Apple." In addition to cupcakes, the company also offers cookies, cakes, brownies, and other confections.
Crumbs has also partnered with other companies to expand its distribution channels. For example, the baked goods can be purchased at national grocery chains and retailers nationwide, as well as through online shopping platforms like Amazon Fresh.
In addition to selling baked goods in stores and retail locations, Crumbs also offers catering services. These include selling cupcakes and other baked goods for special occasions such as weddings, birthdays, or corporate events.
Crumbs has also developed a franchise model where licensed franchise partners can independently operate branches in various cities, states, or even countries. This has helped make the company known worldwide and expand its global presence.
However, in the past, Crumbs has faced difficulties in sustaining its business operations. In 2014, the company announced that it would be withdrawing from business operations and filing for bankruptcy. However, it was later acquired by an investment fund and is now set to make a comeback.
Overall, Crumbs Bake Shop Inc. has built a comprehensive business model based on the production and sale of gourmet baked goods, and it includes multiple distribution channels. Despite some setbacks, the company still offers a wide range of products and has a growing presence in the national and international market.