Better Collective A/S AAQS 2024

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Better Collective A/S was founded in 2004 by Jesper Søgaard and Christian Kirk Rasmussen and is headquartered in Copenhagen, Denmark. Originally started as an online gambling site, the company quickly recognized the need for trusted and knowledgeable reviews and ratings of online gambling offerings. Today, Better Collective is a leading company in the industry with a diverse product portfolio and diversified revenue sources. The business model of Better Collective is based on the belief that information and transparency are key to successful participation in online gambling activities. Therefore, they have focused their business on providing a variety of resources and services to make it easier for potential players to make informed decisions. The company provides various content, including reviews of online gambling providers, strategy guides, and industry news. This content is provided on various websites developed by Better Collective, collectively reaching millions of monthly visitors. Better Collective's business activities consist of several divisions. The core of the business includes online communities and websites, including Bettingexpert, one of the largest online communities for sports betting, and SmartBets, a sports betting platform with integrated odds comparison functionality. In addition, Better Collective has a B2B division that offers solutions for bookmakers and affiliate partners. These solutions range from integrated customer feedback systems to personalized marketing tools. Better Collective also operates a media division specializing in the production of editorial content, advertising, and video content. In addition to its core business, Better Collective has begun to enter into other areas of the gambling sector. In 2017, the company acquired the creators of a live sports app called KickForm. This acquisition allowed Better Collective to enter the field of sports data analysis and opened up new opportunities for personalized betting recommendations. The company has also forged a number of successful alliances with major names in the industry, including Tilmelding.dk, one of the leading Danish bookmakers, and Dascape, a software development company specializing in gamification. One of the key features of Better Collective is the value the company places on responsible gambling. The company encourages players to better inform themselves and make rational decisions to promote responsible gambling. Better Collective has also launched a number of initiatives to raise awareness of responsible gambling. These include partnerships with consumer protection organizations and providing resources and tools to help players control their gambling habits. Overall, Better Collective has become one of the leading companies in the rapidly growing online gambling industry. The company has diversified its business activities and leverages its extensive expertise and network to venture into new areas. However, Better Collective remains committed to prioritizing responsible gambling and providing information to protect players. Better Collective A/S ist eines der beliebtesten Unternehmen auf Eulerpool.com.