After You Public Co Ltd is a Thai company that focuses on developing innovative concepts for cafes, bakeries, and restaurants. The company was founded in 2005 by Yongsawatdigul Brich and Pattravadee Suveepattananont and is headquartered in Bangkok. After You operates over 40 cafes in Thailand, including in Bangkok, Pattaya, Chonburi, Rayong, and Phuket.
The company offers a wide range of products, including various types of cakes, desserts, ice cream, coffee, tea, and other beverages. The products are known for their high quality and creativity and are highly popular among customers.
After You operates in four main areas, each offering unique products and services:
1. Cafe chain
After You operates a successful chain of cafes known for their innovative products and hip atmosphere. Customers can enjoy various types of coffee, tea, desserts, and other products at these locations. Most of the cafes are located in shopping malls, resulting in high footfall.
2. Bakery
The company also operates a bakery that produces various baked goods, including bread, cakes, and pastries. The products are highly popular and regularly purchased by customers.
3. Online shop
After You offers an online shop where customers can purchase products and have them delivered to their homes. The online shop offers the same products as the cafes and bakery.
4. Franchise
The company also offers franchise licenses for entrepreneurs to operate their own After You branch. The franchise model is a significant growth factor for the company, allowing for the quick opening of new locations.
In 2020, After You Public Co Ltd ventured into a new business field: ice cream manufacturing. The products are now available in selected branches and are known for their high quality. The company plans to further expand this segment and offer ice cream at more locations in the future.
The business model of After You Public Co Ltd is highly successful, evident in its strong market position and high customer satisfaction. The company focuses on innovative products and concepts, consistently captivating customers. Thanks to the franchise model and online shop, the company can grow quickly and open new locations. The company plans to expand its market presence in the future by opening more locations and introducing additional products.