Adslot Ltd is a global technology company based in Australia that specializes in automated online advertising. The company's business model includes multiple divisions that allow customers to effectively plan, purchase, and orchestrate their advertising campaigns.
Adslot's main products are Programmatic Advertising and Self-Service Advertising. Programmatic Advertising refers to the automated buying and selling of digital advertising in real-time using software for offer and demand automation. Through this technology, Adslot can offer its customers a range of benefits, such as the ability to analyze and bid on advertising spaces in real-time to increase the effectiveness and efficiency of their campaigns.
In addition, the company also offers its customers Self-Service Advertising, where they can directly plan and execute their campaigns through the Adslot platform without the need to involve an agency. Adslot has developed its own tools for this purpose, such as the Adslot Publisher Marketplace, which offers advertising opportunities based on user profiles, and the Media Trader, an intuitive platform for managing advertising campaigns.
Furthermore, Adslot has additional products to provide its customers with a seamless experience in advertising planning and implementation. This includes support for Programmatic Guaranteed Deals, a format that allows Adslot's partners to automatically submit offers for advertising inventory from specific publishers. Integration of third-party advertising formats, such as video ads from YouTube or Spotify ad formats, is also possible.
Adslot has a broad customer base in the USA, Europe, Asia, and Australia, including publishers, brands, and digital advertising agencies. Key customers include companies such as Coca-Cola, Nestlé, and L'Oreal. Adslot funds its operations through the sale of technology subscriptions to its customers based on the details of their campaigns and the results achieved.
In summary, Adslot is a technology company with a unique business model for automating online advertising. Through its innovative products and services, the company is able to offer its customers a high level of effectiveness and efficiency in implementing advertising campaigns, making it an important partner for publishers, brands, and agencies. Adslot's constant efforts to provide its customers with new innovations make it a key player in online advertising and an important player in the market.