McDonald's is primarily active in the fast food and restaurant industries.

The main competitors of McDonald's in the market include fast-food chains such as Burger King, Wendy's, KFC, Subway, and Taco Bell.

McDonald's Corporation, often referred to as McDonald's, is a renowned American fast food restaurant chain. Founded in 1940 by Richard and Maurice McDonald, the company initially started as a barbecue restaurant, but later transformed into a hamburger stand. In 1955, entrepreneur Ray Kroc joined the business and opened the first McDonald's franchise in Des Plaines, Illinois. With its focus on service, cleanliness, and value, McDonald's grew exponentially, becoming a global phenomenon in the fast-food industry. Today, McDonald's operates in more than 100 countries and serves millions of customers daily, offering a wide range of menu options, including its iconic Big Mac. With its rich history and worldwide recognition, McDonald's continues to be a dominant player in the foodservice industry.

McDonald's, a renowned fast-food chain, has achieved several significant milestones throughout its history. One such milestone is the introduction of their iconic hamburger, the Big Mac, in 1968. This signature sandwich became immensely popular and has remained a staple on their menu ever since. Another noteworthy achievement was the establishment of their global presence, marked by the opening of the first McDonald's outside of the United States in Canada in 1967. Over the years, McDonald's has continuously expanded its menu, introducing new items like the Chicken McNuggets in 1980 and the McCafé line of beverages in 2001. These achievements have solidified McDonald's position as a leader in the fast-food industry.

McDonald's is primarily present in countries and regions worldwide. The famous fast-food chain has an extensive global presence, with restaurants in over 100 countries. Some of the key markets where McDonald's operates include the United States, Canada, China, Japan, Australia, the United Kingdom, France, Germany, Brazil, and India. McDonald's has successfully established its brand across various continents, catering to diverse cultures and preferences. With its iconic golden arches, McDonald's continues to be one of the most recognizable and popular fast-food chains globally.

McDonald's represents values of quality, service, cleanliness, and value. The company's corporate philosophy focuses on delivering exceptional customer experiences, offering affordable and delicious food, and maintaining high standards of cleanliness in their restaurants. McDonald's aims to provide quality food products sourced from trusted suppliers, ensuring consistency across their global franchise network. By prioritizing customer satisfaction and convenience, McDonald's has become a leader in the fast-food industry. With a commitment to innovation, social responsibility, and community engagement, McDonald's continues to adapt and evolve to meet the changing needs of its customers while upholding its core values.

Analysts currently set an average price target of 345,17 USD for the McDonald's stock (median: 350,88 USD), implying +25,8 % versus the latest price. The consensus is based on 43 analyst ratings.

McDonald's Ciljne cijene analitičara 2026

43 analysts currently rate the McDonald's stock: 23 recommend buying, 18 holding and 2 selling. For 2026, analysts expect McDonald's to generate revenue of 28,40 milijardi USD and earnings per share of 12,95 USD.

McDonald's Ciljne cijene analitičara 2026

Converted at the current exchange rate, the McDonald's share trades at 235,56 EUR (272,17 USD).

The McDonald's share (MCD) is listed on 12 stock exchanges, including: NYSE (MCD), XETRA (MDO.DE), Frankfurt (MDO.F), München (MDO.MU), Stuttgart (MDO.SG), Düsseldorf (MDO.DU), Berlin (MDO.BE), Hamburg (MDO.HM).

The company McDonald's is a globally operating company, primarily known for its fast-food restaurants. McDonald's business model is based on the production and sale of fast food products such as burgers, french fries, and soft drinks. McDonald's has many different divisions that contribute to its operations. An important division is the franchise model, where franchisees have the right to open their own McDonald's restaurants. They acquire the right to use the McDonald's brand and system and receive support in establishing and operating their restaurant. Another important division of McDonald's is the delivery system. The company offers delivery service for customers who are unable to go to the restaurant or stay there. Through online ordering systems, McDonald's enables quick and easy ordering of deliveries. Another important aspect of the business model is marketing. McDonald's is known to be very creative and innovative in advertising. They have developed many famous advertising campaigns, including the "I'm Lovin' It" campaign, which was launched in 2003 and has since become one of the most famous brand slogans worldwide. McDonald's offers a wide range of products, including hamburgers, cheeseburgers, chicken McNuggets, salads, breakfast sandwiches, and much more. All products are produced according to McDonald's strict standards to ensure that they are safe, fresh, and of the highest quality. An important part of the business model is constantly improving and expanding the menu to meet the needs and desires of customers. Another factor contributing to McDonald's business model is sales and scaling. McDonald's has over 38,000 restaurants in over 100 countries, which means they are able to produce and sell products on a large scale. This allows them to maintain a strong position in the market and offer a wide range of products at an affordable price. In summary, McDonald's business model is built on many different pillars. They utilize the franchise model, marketing, online ordering system, and scaling to offer a wide range of products at an affordable price. Through continuous improvement and expansion of the menu, as well as innovative marketing, McDonald's remains one of the most well-known brands in the fast food industry.

Prihod od očekivane od McDonald's iznosi 28,40 milijardi USD. Ova brojka temelji se na trenutnim financijskim podacima i odražava poslovnu uspješnost poduzeća.

Dobit od očekivane od McDonald's iznosi 9,25 milijardi USD. Neto dobit pokazuje profitabilnost poduzeća nakon odbitka svih troškova.

Omjer cijene i zarade (KGV) od McDonald's trenutno je 21,01. KGV uspoređuje trenutnu cijenu dionice sa zaradom po dionici i pomaže ulagačima da procijene vrednovanje dionice McDonald's.

Omjer cijene i prihoda (KUV) od McDonald's trenutno je 6,84. KUV uspoređuje tržišnu kapitalizaciju s godišnjim prihodom i služi kao pokazatelj vrednovanja dionice McDonald's.

Eulpool Quality Score za McDonald's je 6/10.

ISIN od McDonald's je US5801351017. ISIN (International Securities Identification Number) je globalno jedinstvena identifikacija za vrijednosne papire.

WKN od McDonald's je 856958. WKN (Wertpapierkennnummer) je šestoznačni njemački broj za identifikaciju vrijednosnih papira.

Ticker od McDonald's je MCD. Simbol tickera koristi se za trgovanje dionicama McDonald's na burzi.

Tijekom proteklih 12 mjeseci, McDonald's je isplatio dividendu od 7,17 USD . To odgovara prinosu dividende od oko 2,63 %. Za nadolazeće 12 mjeseci, McDonald's se očekuje da isplati dividendu od 7,98 USD.

Sadašnja dividendna randita McDonald's iznosi 2,63 %.

McDonald's isplaćuje dividendu, distribuiranu u mjesecima , , , .

McDonald's je isplaćivao dividende svake godine u proteklih 48 godina.

Za nadolazeće 12 mjeseci očekuju se dividende u vrijednosti od 7,98 USD. To odgovara prinosu dividende od 2,91 %.

McDonald's je dodijeljen sektoru 'Diskrecioni potrošnja'.

Kako bi primio zadnju dividendu od McDonald's od u vrijednosti od 1,86 USD, trebao si imati dionicu u svojem portfelju prije ex-datuma .

Isplata zadnje dividende izvršena je .

U godini 2025, McDonald's je isplatio 6,78 USD kao dividende.

Dividende od McDonald's distribuiraju se u USD.