Parkson Holdings Bhd is one of the leading trading and retail companies in Malaysia. The company's business model is based on operating department stores, shopping malls, grocery stores, and restaurants in Malaysia and other countries, mainly in Asia. Parkson has been in existence since 1987 and has continuously expanded its activities since then. The company currently operates approximately 120 retail stores in more than ten countries and regions, including Malaysia, Vietnam, Indonesia, and China.
Parkson is divided into several business segments, consisting of department stores, shopping malls, regional and local supermarkets, and grocery stores. The department stores offer a wide range of products such as clothing, shoes, beauty products, household items, and electronics. The shopping malls, on the other hand, have many services under one roof, such as cinemas, gyms, entertainment centers, and restaurants. The regional supermarkets offer a wide range of groceries and everyday items, while the local grocery stores are mainly small food shops operated in densely populated areas.
One of Parkson's main products is clothing and shoes, as the company has a strong presence in the fashion world. The department stores offer a wide range of fashion brands, from affordable to high-end. Parkson has also developed its own private labels such as Bubba Gump, Prestige, and Freego, which are very popular. The shoe department of Parkson includes popular brands like Nike, Adidas, and Converse. The company also offers a wide range of beauty and personal care products, including skincare, makeup, perfumes, and hair care products.
In recent years, Parkson has also been trying to diversify its business models to meet new trends and customer needs. For example, the company has started to utilize online platforms to provide customers with a more convenient shopping experience. Parkson also operates a loyalty program called "The Parkson Card," which offers customers a variety of discounts and rewards throughout the Parkson network.
The company also operates several restaurants, including "Dôme" and "The Baker's Cottage." Parkson's goal is to provide customers with a complete shopping experience by combining modern design and first-class service in its stores. The company places great emphasis on customer feedback and adjusts its stores and offerings accordingly.
Overall, Parkson follows a business model that aims to offer a wide range of products and services to meet the different needs of its customers in different countries and regions. By expanding its business fields and utilizing online platforms, Parkson strives to provide its customers with a unique, convenient, and comprehensive shopping experience.