China Outfitters Holdings Ltd is a company based in China specializing in the manufacturing and sale of apparel, accessories, and lifestyle products. The company operates multiple brands and trading platforms tailored to specific target audiences and offering a wide range of products.
The key divisions of the company include:
Apparel: Notable brands in this division include Metersbonwe and ME&CITY, which offer a wide range of men's and women's clothing. The products range from casual wear and business attire to evening wear. The company emphasizes modern designs and high-quality materials and craftsmanship.
Accessories: Under the brand M.Monroe, China Outfitters Holdings Ltd distributes various accessories such as bags, backpacks, shoes, and jewelry. The focus is on a combination of attractive design and functionality.
Lifestyle products: The company also offers a range of lifestyle products under the brand ME&CITY HOME, designed to enhance customers' living spaces. These include bedding, towels, kitchen items, and decorative objects.
Distribution channels: China Outfitters Holdings Ltd distributes its products through various channels, including:
Own stores: The company operates over 5,000 stores in China, specializing in different brands and divisions. These stores are located in various regions of the country, allowing customers to view and try out products in person.
Online commerce: China Outfitters Holdings Ltd has several online platforms, including the official online store metersbonwe.com, as well as third-party platforms like Tmall and JD.com. Customers can conveniently order the company's products from home and have them delivered directly.
Collaborations: To increase brand awareness and attract new customers, the company regularly collaborates with well-known figures from the entertainment and fashion industries. This approach allows for reaching a larger target audience and strengthening the brand image.
In summary, the business model of China Outfitters Holdings Ltd focuses on offering a wide range of high-quality products targeting various audiences. The company emphasizes attractive design, high quality, and innovative distribution channels. With a combination of own stores, online commerce, and collaborations, the company is well-positioned for future success.