elf Beauty

elf Beauty ROCE

The Return on Capital Employed (ROCE) of elf Beauty (ELF) as of Oct 31, 2026 is 6.70 %. In the previous year, Return on Capital Employed (ROCE) was 20.77 % — a change of -67.74% (lower).

ROCE

6.70 %

YoY

-67.74%

Last updated:

In 2026, elf Beauty's return on capital employed (ROCE) was 6.70 %, a -67.74% increase from the 20.77 % ROCE in the previous year.

The elf Beauty ROCE history

  • 3 Years

  • 10 Years

  • 25 Years

  • Max

ROCE
Date
ROCE
Jan 1, 2019
11.41 USD
Jan 1, 2020
12.37 USD
Jan 1, 2021
3.49 USD
Jan 1, 2022
9.53 USD
Jan 1, 2023
16.58 USD
Jan 1, 2024
23.29 USD
Jan 1, 2025
20.77 USD
Jan 1, 2026
6.70 USD
The elf Beauty ROCE history
YEARROCEYoY
6.70 %-67.74%
20.77 %-10.84%
23.29 %+40.50%
16.58 %+73.99%
9.53 %+173.33%
3.49 %-71.81%
12.37 %+8.41%
11.41 %-33.54%
17.17 %+4.77%
16.38 %-12.29%
18.68 %+148.80%
7.51 %+39.07%
5.40 %—

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

elf Beauty Stock analysis

What does elf Beauty do? e.l.f. Beauty Inc is a US-American company that was founded in 2004 by Joseph Shamah and Scott Vincent Borba in New York City. The name e.l.f. stands for "eyes, lips, face" and describes the company's original idea of offering affordable, high-quality cosmetic products for the eyes, lips, and face. The founders of e.l.f. Beauty Inc had the vision to democratize the cosmetics market and offer high-quality products at affordable prices. They wanted to eliminate animal testing and produce their products vegan and free of parabens, phthalates, and other harmful ingredients. The business model of e.l.f. Beauty Inc is based on a hybrid distribution model, which includes both direct sales through their own website and sales through retailers such as Target, Walmart, or Ulta Beauty. This allows the company to reach a wide target audience and make its products accessible to the general public. Over the years, e.l.f. Beauty Inc has expanded its product range and now offers a wide range of cosmetic products, including eyeshadows, lipsticks, skincare products, nail polishes, and much more. The company emphasizes high quality and appealing design to ensure optimal satisfaction of its customers. The products of e.l.f. Beauty Inc are offered in different categories tailored to the individual needs of customers. For example, there is the "Bestsellers" category, where the most sold products are presented, or the "Makeup Sets" category, where various cosmetic sets are offered at a favorable price. Another category is the "Beauty Shield Collection," which contains special products designed to protect the skin from environmental stressors. This includes, for example, cleansing wipes, toners, serums, and creams enriched with vitamin C to combat free radicals. Another highlight are the "Aqua Beauty" products, which intensely moisturize the skin and provide a fresh, natural look. This includes foundations, concealers, lip stains, and blushes that are infused with water to provide a lightweight, comfortable feel. Overall, e.l.f. Beauty Inc is an innovative company that has established a solid position in the competitive beauty market with its high-quality, affordable cosmetic products. With its hybrid distribution model, focus on sustainable and cruelty-free production, and a wide product range tailored to the different needs of its customers, e.l.f. Beauty Inc has gained a loyal fan base and continuously sets new trends in the beauty industry. elf Beauty is one of the most popular companies on Eulerpool.

ROCE Details

Unraveling elf Beauty's Return on Capital Employed (ROCE)

elf Beauty's Return on Capital Employed (ROCE) is a financial metric that measures the company's profitability and efficiency with respect to the capital employed. It is calculated by dividing earnings before interest and tax (EBIT) by the employed capital. A higher ROCE indicates that the company is effectively utilizing its capital to generate profits.

Year-to-Year Comparison

Analyzing elf Beauty's ROCE annually provides valuable insights into its efficiency in using its capital to generate profits. An increasing ROCE indicates improved profitability and operational efficiency, whereas a decrease might signal potential issues in capital utilization or business operations.

Impact on Investments

elf Beauty's ROCE is a critical factor for investors and analysts for evaluating the company’s efficiency and profitability. A higher ROCE can make the company an attractive investment, as it often signifies that the firm is generating adequate profits from its employed capital.

Interpreting ROCE Fluctuations

Changes in elf Beauty’s ROCE are attributed to variations in EBIT or the capital employed. These fluctuations offer insights into the company’s operational efficiency, financial performance, and strategic financial management, assisting investors in making informed investment decisions.

Frequently Asked Questions about elf Beauty stock

Return on Capital Employed (ROCE) of elf Beauty is 6.70 % in 2026.

Return on Capital Employed (ROCE) of elf Beauty changed from 20.77 % to 6.70 %, representing a -67.74% change. The value is lower than the previous year.

On Eulerpool you can find the complete historical development of Return on Capital Employed (ROCE) elf Beauty since 2006 – with annual values, charts, and detailed analysis.

ROCE is a profitability measure and stands for Return on Capital Employed or the return on invested capital. The measure shows the ratio of operating profit to the interest-bearing capital employed. The higher the return on capital employed, the more profitable a company operates and the higher the important free cash flow. The free cash flow refers to the portion of profits that is not needed for expanding the company at the end of a period, but is available to shareholders.

A 'good' varies by industry and company stage. On Eulerpool, you can compare Return on Capital Employed (ROCE)'s elf Beauty with sector peers and the industry average to assess whether it is attractive.

To evaluate Return on Capital Employed (ROCE)'s, it is essential to compare it with peers in the same industry and sector. On Eulerpool, you can find direct industry comparisons for Return on Capital Employed (ROCE).

Access this data via the Eulerpool API

100,000 free requests/mo · no credit card

Profitability — elf Beauty

All Key Metrics — elf Beauty